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Sales and Marketing

If you build it, they will come. If only it were that easy. Building great products and services without great sales and marketing techniques will get you only so far. Great marketing is about letting the world know what your company is all about, what you offer, and how your product can benefit your customers. These are all key strategies to gain the attention of the prospective customers, and maintain the sales base of your loyal ones. Great sales is taking those prospects, existing customers, and previous customers all the way to the finish line and closing the deal. Come to ExpertBeacon and learn how the masters build and execute on proven marketing and sales strategies for businesses.

Using Twitter as a weapon in your public relations arsenal

Robin M. Nolan CEO What Matters Media, LLC a subsidiary of McDavid Public Relations

Much of today’s society, especially the younger generations, revolves around social media, which makes platforms like Twitter an excellent way to get your message across. You can share new ideas, respond to current events, and think of creative ways to get your audience involved. Here are a few ideas to motivate you to start on your new PR adventure.

Robin M. NolanCEO

With over 25 years working with clients that range from celebrities and superstar talent, to technology companies and those in the legal field, Robin Nolan has helped define brands, craft messaging and deliver her clients to the media for articl...

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Social media marketing for small business owners

Are you a small business owner? Do you use social media as a major part of your marketing strategy? How well do you recognize its importance? What social media marketing procedures are you implementing?

According to a study conducted by Staples, the world’s largest office products company and second largest internet retailer, small business owners comprehend the importance of social media in engaging with customers and improving conversion, but often lack the expertise of incorporating digital marketing resources into their businesses.

Richard FallahC.E.O.

Richard first and foremost an entrepreneur, and as such he understands the need for process and systems to run businesses. As the founder of Vbout.com, a marketing automation platform for agencies and franchises, Richard has an extensive backgro...

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How to set yourself up for success in public relations

Robin M. Nolan CEO What Matters Media, LLC a subsidiary of McDavid Public Relations

Breaking into the world of Public Relations can be a daunting task but not insurmountable. Selling an image of a company can be a long, complicated process but extremely rewarding. Use the following tips to get you in tune with public relations and set up for a successful career.

Robin M. NolanCEO

With over 25 years working with clients that range from celebrities and superstar talent, to technology companies and those in the legal field, Robin Nolan has helped define brands, craft messaging and deliver her clients to the media for articl...

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Use a giveaway or contest to supercharge your marketing efforts

You’ve launched your shiny new website and you’re working on the face-to-face networking and social networking angles. The question is: how can you build a bigger following online without too much effort on your part?

One possible answer might be to run a giveaway, and if you’re using WordPress as your content management system, this is really easy.

Here are some dos and don’ts for getting your contest live.

Suzanne WhitbyWordPress Specialist

Suzanne blends creative thinking with technical know-how and practical, hands-on experience of designing, developing and supporting WordPress websites. She has 18+ years of experience as a “techie”, 11+ years as a designer and website specialist...

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Power your business rewards program with gift cards

Eric Thiegs Senior Vice President - Business Development National Gift Card Corp.

Gift cards are considered the “reward of choice,” according to research by the Incentive Research Foundation (IRF), and for good reason. More than 75% of gift card program owners believe they “are among the most effective of all rewards – especially in driving customer loyalty and employee engagement.” However, the keys to administering a successful gift card program means paying close attention to the details. This means outlining the objectives and desired outcomes, planning the program, including card selection, branding and personalization, and the presentation itself.

Eric ThiegsSenior Vice President - Business Development

Eric Thiegs, a 15-year veteran of the partnership marketing, member benefits, loyalty and rewards arenas, is Senior Vice President – Business Development for National Gift Card Corp., and was most recently managing director of Stage of Life, LLC...

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Buying online ads to promote and grow your business

So you’ve decided to take the plunge and buy online ads to grow and promote your business. However, you have no background in marketing and you’re not quite sure where to begin or what to consider. Below are ten dos and don’ts that can help you to navigate the tricky world of online advertising.

Jillian TobiasOwner

Jillian Tobias is a communications professional with more than a decade of experience in strategic communications, marketing development and strategic social media campaign development. Based in Fort Lauderdale, FL, LogOn Media Strategies serve...

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Focus on the important features of a point-of-sale (POS) solution

Joe Pergola President of Sales and Marketing AccuPOS Point of Sale

A point-of-sale (POS) system can streamline customer transactions and capture incredibly valuable data for your business. But there are many different types of solutions on the market. How do you know which one will work best for your business? These dos and don’ts can help you make the right choice.

Joe PergolaPresident of Sales and Marketing

Joe Pergola is President of AccuPOS Point of Sale, a leader in accounting-integrated POS solutions, based in Henderson, NV. He joined AccuPOS in 2006 with fifteen years of retail and restaurant management experience and immediately merged the f...

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How to create and deliver an effective elevator pitch

An elevator pitch—a concise, carefully planned and well-practiced description about what you do—can help you make the most of every networking situation! It will certainly make the entire experience much easier and more productive. If you turn red, get flustered or tongue tied when talking about yourself, you have even more reason to create a compelling elevator pitch. Putting some time into the development of your pitch takes a lot of stress out of many situations, especially networking.

Gail Tolstoi-MillerCEO

Gail Tolstoi-Miller, a graduate of NYU, has worked in the recruiting field for more than 15 years. She serves dual CEO roles at Consultnetworx, a consulting firm and Speednetworx, a B2B speed networking event company. Recognized for her innov...

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New rules for creating engaging content to gain quality audiences

Marketers that want their companies to stay out in front of the competition have to create content that consistently attracts a quality audience. However, building the right content is difficult, and marketers are challenged by several “old school” content marketing strategies that don’t represent the current reality. Audiences are also increasingly fickle, as they are inundated with content and expect to find answers quickly and efficiently. So marketers need new tactics (and to avoid old ones) to capture a distracted and fragmented audience.

Jake AtheyMarketing Manager

Jake Athey is the Marketing Manager at Widen Enterprises who is the user and administrator of several popular marketing technologies including customer relationship management, campaign management, digital asset management, email marketing, blog...

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Online native ads are an effective way to reach millennials

According to a recent AdWeek article, 46 percent of Millennials consume the content within the native ads that reach them. For context, native ads appear placed within the content of a website with a look and feel that closely matches the publisher. This makes the ad simple, unobtrusive, and easier to consume. These ads are more like previews to content and offers, and less like display ads that serve as a call-to-action that is increasingly disregarded.

Ash NashedCEO and Founder

Ash Nashed is the CEO and founder of Adiant, which owns two ad networks: Adblade and IndustryBrains. It recently announced that its native advertising exchange would use Data Management Platform (DMP) technology, integrating first–party and thir...

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Public relations can help your business thrive and succeed

Robin M. Nolan CEO What Matters Media, LLC a subsidiary of McDavid Public Relations

PR can often be overlooked when you are trying to get your business off the ground. Not only is PR one of the most important elements of building your business, it is the best way to build your client base and bring in more revenue. By following these tips, you can set your company up for success and aim for those goals you have set.

Robin M. NolanCEO

With over 25 years working with clients that range from celebrities and superstar talent, to technology companies and those in the legal field, Robin Nolan has helped define brands, craft messaging and deliver her clients to the media for articl...

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Use PR effectively to make your company or product become the news

In this age of social media and online marketing, traditional or legacy media is probably more important than ever. Why? By being featured in the media you become the news, you become the story. You then can amplify and magnify your traditional media coverage via your social media platforms.

Anthony MoraPresident

Anthony Mora is the President of Anthony Mora Communications, Inc. Having worked as a journalist, editor and public relations professional, has afforded Anthony the experience and know-how to create his own, unique Public Relations Strategy. Ant...

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Motivate your sales teams to excel and exceed sales targets

Dan Lier Human Behavior Expert, Motivational Speaker & Best Selling Author Dan Lier Peak Performance

As a leader, how do you keep your sales team motivated to perform at the highest level and maintain a winning attitude? It’s a challenging balance, yet achievable. Here is some advice on how to motivate your sales team to excel and exceed their sales targets.

Dan LierHuman Behavior Expert, Motivational Speaker & Best Selling Author

Dan Lier is a human behavior expert, best-selling author and internationally recognized motivational speaker. With two decades of experience and performing over 3,500 customized live presentations in over 30 countries, Dan’s customized high-ener...

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Use Twitter to build trust and loyalty with customers and clients

Kyle Willis Digital and Social Media Strategist No to the Quo - Seattle Social Media Agency

Twitter is your best friend when it comes to increasing customer loyalty. It is a hub for quick conversations, breaking news, and company highlights. It can also be your worst enemy if businesses do not use it properly. Here is some advice to consider when using Twitter for your business.

Kyle WillisDigital and Social Media Strategist

Kyle is the creative designer, content strategist, and connoisseur of coffee. He is a serial entrepreneur who started his first business at 17, and loves a challenge....

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How to create a successful direct response campaign for your product

Thomas Haire Editor-in-Chief and Co-Organizer Response Magazine, The Response Expo

Have you ever had an idea for a product or service that you believed would be perfect as a TV infomercial product? Believe it or not, there’s a science behind successful “As Seen on TV” products. What are some of the key things to do — and those to avoid — when turning your product into a direct response TV hit? Here is some advice to help you create an infomercial and running a direct response campaign.

Thomas HaireEditor-in-Chief and Co-Organizer

During the past 13 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Associati...

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Investing in professional web design will help promote your business

Kyle Willis Digital and Social Media Strategist No to the Quo - Seattle Social Media Agency

If beauty is in the eye of the beholder, good web design is in the hand of the cursor. How many times have you conducted an Internet search for some random keyword phrase, found a few potential hot links and then been completely turned off by the poor navigation and atrocious design? So, your mouse hovers over to that "x" in the top-right corner and you start your search over. Follow this expert advice when designing a new website, or updating a current one, to make sure your viewers won't exit your website prematurely.

Kyle WillisDigital and Social Media Strategist

Kyle is the creative designer, content strategist, and connoisseur of coffee. He is a serial entrepreneur who started his first business at 17, and loves a challenge....

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Strategic market segmentation for a more logical marketing plan

Brad Kayton Co-founder and chief marketing officer 1World Online

Strategic Market Segmentation is a set of techniques used for the purpose of “slicing up” a relatively wide market sector into identifiable and targetable subsets of customers. Depending on the purpose of the segmentation, these customers (or end users, audiences, etc.) are separated into groups by common characteristics, needs, or psychographic profiles. These new, more specific sub-sets allow the marketer to better target these individuals through refined messaging, resulting in a higher chance of success and invariably done so more profitably.

Brad KaytonCo-founder and chief marketing officer

Brad Kayton is a co-founder and the Chief Marketing Officer. Brad is a serial entrepreneur having co-founded previously 2Wire, Paros Software, Prismiq, 4Home, and Zome Energy. Brad has been a VP of Marketing, CMO, or CEO for the last 15 years. B...

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How to handle bad customer reviews on your social media sites

One of the biggest fears that companies have about creating social media accounts is, “What if someone says something bad about us?”

Well, if you are that concerned about negative publicity, you probably have bigger problems in your company. If your customer base isn’t satisfied with your product or service, then nothing is going to stop them from talking about it.

Laurie Morse-DellSocial Media and Personal Branding Coach

Extensive experience in strategic marketing with over a decade working to promote small businesses, government agencies, non-profits and international corporations. I have created unique and successful marketing campaigns that increase sales and...

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The perfect business website starts with the right creative agency

Are you in need of a professional web presence for your business? How do you know which web agency is best for your brand? Follow this simple advice as your first step to a perfect website.

Jacob TellCEO

As the CEO of Oniracom, Jacob innovates premiere brand positioning throughout the entertainment industry. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative humans. He embraces tec...

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Successful marketing strategies for senior care service providers

Health care is in a state of flux and chaos. With health care reform steam rolling, aging services providers are trying to figure out how to be the partner of choice in accountable care organizations. Suddenly, the consumer may not be the ultimate decision maker. One thing is certain though, seniors and those looking for elderly care will have more and more information to choose care providers if they are in that role. Here are ways to assure you attract both providers and consumers in your marketing.

Anthony Cirillo, FACHEPresident

There are almost 40 million people aged 65+ in the United States. America’s 50 and older population will reach 100 million this year. Anthony Cirillo is a passionate advocate for these caregivers and seniors, helping them lead a quality life thr...

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Create an authentic business brand and ensure product identity

Choosing a brand for your company is an ongoing, multi-step process that creates identity and visibility. The purpose is to capture the hearts and minds of a defined target audience and stay connected with them through clear, authentic and consistent messaging. Choosing a brand that remains strong in a competitive, global marketplace requires attention and a commitment of time and resources.

Yasmin Anderson-SmithPresident

Yasmin Anderson-Smith is a certified image management and personal branding coach, trainer and author. Combining experience, passion, inspiration and a focus on civility, Yasmin empowers business women, young professionals and college students t...

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Build a valuable following for your business on social media

Since the goal of social media is to drive sales, your fans should be about quality, not quantity. A bunch of junk fans that will never buy from you are not even worth having. So don’t worry too much about the numbers, focus more on the interactions.

Laurie Morse-DellSocial Media and Personal Branding Coach

Extensive experience in strategic marketing with over a decade working to promote small businesses, government agencies, non-profits and international corporations. I have created unique and successful marketing campaigns that increase sales and...

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Create SEO friendly content to help market your website effectively

Whether you are writing personal blog posts or content for your business, one of the largest sources of traffic will be from search engines. This means that you have to understand the rules search engines use to rank your site, particularly Google, since over 60 percent of total internet users go to Google when they want to search for something online.

Kile ClabaughContent Manager and Editor

Highly driven content manager for ExpertBeacon who thrives in collaborative environments, offering unique and creative perspectives in the startup industry. Helped create over 2500 articles, and a comprehensive topic category taxonomy for 12 dif...

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How to create engaging content for your business website

Well-designed content is targeted marketing at its best. With a good content management plan, you can ensure that your customers will get the information that they need without them having to even ask. Well written and SEO optimized content brings in customers from various online avenues, including social media, search engines, and content aggregators. The most important thing is to be both creative and informative so that you can keep your readers engaged and coming back.

Kile ClabaughContent Manager and Editor

Highly driven content manager for ExpertBeacon who thrives in collaborative environments, offering unique and creative perspectives in the startup industry. Helped create over 2500 articles, and a comprehensive topic category taxonomy for 12 dif...

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Campaign data can create marketing budgets and improve performance

Today, senior executives expect to see data that justifies investments and demonstrates value. Marketers are increasingly using sophisticated campaign analytics to assess campaign performance. But campaign data is also helpful in preparing budgets, predicting results and identifying and addressing performance issues.

Bonnie CraterCEO and President

Bonnie Crater is the President & CEO of Full Circle CRM. Prior to joining Full Circle CRM, Bonnie Crater was vice president of marketing for VoiceObjects and Realization. Bonnie also held vice president and senior vice president roles at Genesys...

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Hiring an amateur in public relations will cost more in the long run

Robin M. Nolan CEO What Matters Media, LLC a subsidiary of McDavid Public Relations

As many in the business world know, bad public relations can cause a whole slew of cascading effects after the initial slip-up. When professional Public Relations (PR) experts are on hand, mistakes happen, but abject disasters are few and far between. However, the moment a junior staffer and amateur becomes involved, the likelihood of a PR incident happening greatly increases. Professionals know how to be proactive on behalf of their client and if they do have to react, they remain unemotional in when they react.

Robin M. NolanCEO

With over 25 years working with clients that range from celebrities and superstar talent, to technology companies and those in the legal field, Robin Nolan has helped define brands, craft messaging and deliver her clients to the media for articl...

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Using daily deal or group deal offers to attract new customers

According to Groupon, 72% of customers say they wouldn’t have visited a business if it wasn’t for one of their coupons. Moreover, 74% of them spent more than the deal amount they had originally purchased. This means that if a small business sells a limited time discount through one of the massive daily deal site like Groupon, LivingSocial, Restaurant.com, EverSave or Woot who have very large existing customer bases, they can introduce their product or service to a whole new audience who is ready and willing to buy.

Jillian TobiasOwner

Jillian Tobias is a communications professional with more than a decade of experience in strategic communications, marketing development and strategic social media campaign development. Based in Fort Lauderdale, FL, LogOn Media Strategies serve...

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How to write a press release that will get your business noticed

When small business owners think public relations, they often think they need to hire a firm that charges thousands of dollars each month to get them publicity. But if you are just starting a business, or don’t have a big budget, simply writing a press release to get out the latest news about your company is a good and inexpensive starting point. By following just a few simple steps, you can kickstart your public relations efforts.

Susan R. MillerPresident

Susan R. Miller is a veteran journalist and public relations professional with 30 years of experience. She launched her own South Florida-based public relations firm in 2013. Her clients include attorneys, healthcare professionals and nonprofit ...

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Meeting the customer care needs of today’s consumers

Businesses large and small must focus intently on the customer experience. Positive customer experiences lead to brand loyalty and repeat purchases, whereas negative experiences often end the business-consumer relationship altogether. Customer care plays an integral role in customers’ experience with a business. It is therefore critical that businesses follow certain practices to ensure they’re providing top-of-the-line customer care.

Jason LevesqueCEO

Jason Levesque founded Argo Marketing Group in 2003 after 8 successful years in the U.S. Army as an Infantryman and Drill Sergeant. With his entrepreneurial spirit, a lot of hard work that challenged his sanity, and a vision to fulfill the growi...

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Advice for promoting a nonprofit fundraising event

In order to effectively promote your nonprofit fundraising event you will need to develop a marketing plan that will create a buzz around your community, entice folks to attend, and help maximize attendance. Follow this advice to ensure your fundraising event is a huge success.

Karen ShughartPrincipal

Karen Shughart has worked as a non-profit professional and community volunteer for almost 30 years and has chaired special events that have raised hundreds of thousands of dollars for her community. She has also worked as a journalist, writer, e...

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How to successfully market your product to women

Jenny Darroch Professor of Marketing and Founder of Mollor.Com The Peter F. Drucker and Masatoshi Ito Graduate School of Management

Many organizations now recognize women as an important and growing segment based on factors such as income, workforce participation, and influence over purchase decision-making. In the US, for example, women make over 85 percent of the consumer purchases and over 50 percent of purchases in traditional "male" categories such as automobiles, consumer electronics, and PCs. Yet there is clear evidence that women are often dissatisfied with products and the way in which organizations communicate product benefits to them.

Jenny DarrochProfessor of Marketing and Founder of Mollor.Com

Dr Jenny Darroch specializes in marketing strategy – in particular market definition and market segmentation, with a special interest in marketing to women. She speaks to international audiences, advises managers, CMOs and CEOs, and provides tho...

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What is a hashtag and how to use it in marketing your business

Robin M. Nolan CEO What Matters Media, LLC a subsidiary of McDavid Public Relations
Created by Twitter users in August 2007, hashtag use is continuing to grow in popularity as a marketing tool and is now used by a broad range of social media networks such as Instagram, Vine and Google+. Hashtags can do more than merely direct a user to your website; they can open up a conversation between you and your target audience which is the ultimate goal when trying to bring your brand to the front and center of the social media world. When used properly, hashtags can leverage social media to enhance brand popularity and recognition as well as to promote products, services or events. When using hashtags as a marketing tool, remembering the following guidelines will help maximize the usefulness of the hashtag trend.
Robin M. NolanCEO

With over 25 years working with clients that range from celebrities and superstar talent, to technology companies and those in the legal field, Robin Nolan has helped define brands, craft messaging and deliver her clients to the media for articl...

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Increase profits by adding mini-fundraisers to your special event

While ticket sales to a special event will probably be your largest revenue source, to reach your financial goal you may also want to consider organizing mini-fundraisers within your event. These smaller, self-contained add-ons can generate significant dollars as long as they are interesting and well-run.

Karen ShughartPrincipal

Karen Shughart has worked as a non-profit professional and community volunteer for almost 30 years and has chaired special events that have raised hundreds of thousands of dollars for her community. She has also worked as a journalist, writer, e...

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How to make a concise and effective business marketing plan

Joe McCormack Managing Director and Founder of “The Brief Lab” The Sheffield Company

There is so much time, energy and talent that goes into crafting a winning business marketing plan. Pages upon pages of relevant research, rich analysis, vivid charts and graphs, critical strategies and key takeaways. Hours and hours of revisions and endless debate are needed to gain clarity and consensus to come out on top.

Joe McCormackManaging Director and Founder of “The Brief Lab”

Joe McCormack is an experienced marketing executive, successful entrepreneur and author. He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency recognized for its focus on narrative messaging and vi...

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Cost effective ways to promote your business online

Robin M. Nolan CEO What Matters Media, LLC a subsidiary of McDavid Public Relations

If you own a small business, chances are you hear a lot about increasing SEO (search engine optimization) and getting your website to rank on the first page of the coveted, Google search engine. So in come the calls and emails from all kinds of companies that promise to get you to this Holy Grail - for a fee. The conundrum is, if no one out in the world knows who you are, or what your business does, how will potential new customers find you?

Robin M. NolanCEO

With over 25 years working with clients that range from celebrities and superstar talent, to technology companies and those in the legal field, Robin Nolan has helped define brands, craft messaging and deliver her clients to the media for articl...

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Use social media to promote your business and generate revenues

There’s no disputing it: social media is one of the best ways to reach one’s market, increase visibility, and generate revenues. There’s so much it allows one to do, such as build community, network, promote events and product launches and position your expertise.

Yet, with the upside, there are some huge downsides to social media. As much as we love social media, some aspects are very distasteful. If not handled correctly, it can take over our day, flood our inbox with useless garbage and send us chasing after bright shiny objects.

Kathleen GageOnline Marketing Strategist

Kathleen Gage is the “no-nonsense, common-sense” online marketing strategist, speaker, author, product creation specialist and owner of “Power Up for Profits.” Kathleen helps entrepreneurs make money online. Her clients are driven by making a di...

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How small businesses can get the most from an online advertising firm

Digital Marketing is the great equalizer. It has allowed smaller businesses and budgets to access tens of thousands more people than they would have reached via other—more traditional—mediums. No longer does a small marketing budget mean you can’t get results. Follow this expert advice to know how to best work with an online advertising firm as a small business owner.

Jacob BaadsgaardCEO

Jacob is a fiercely loyal individual who puts relationships first. Jacob is passionate about football, fishing and just loves to spend time with his wife and soon-to-be-three daughters. In his professional career, Jacob is a digital marketer wit...

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Use data analytics to help drive sales and marketing efforts

Businesses that leverage data intelligently do better business. Whether those analytics inform the supply chain, marketing, sales, or customer service, the application of the insights and learnings will impact decisions every day. New insights are found when analyzing disparate types of data together, and correlations emerge. Here is some expert advice to help your business use data analytics to help drive sales and improve your marketing efforts.

Tara P. ArmstrongVice President, Analytics and Strategy

With a passion for marketing strategy, Tara brings over twelve years of interactive marketing experience to Realtime Media, overseeing analytics, digital strategy and account planning. In short, she gets the word out, and the word that matters i...

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Effectively market your company online to build your web presence

For those who have never done it before the task of marketing a business online can be extremely daunting. In this article we have outlined some expert advice of online business marketing that provide big results while being easy to execute.

Adam SheppardCo-Founder and CEO

Adam Sheppard is Co-Founder and CEO of 8ninths, a Creative Digital Agency and Startup Incubator. Sheppard honed his chops as a creative technologist during his 12 year career at Microsoft where his lead role in the Branded Entertainment and Expe...

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Build a unique and engaging personal brand using social media

Personal branding is making a conscious effort to develop a clear message of what you want to be known for and how people perceive you. Social media is a great tool for crafting your personal brand online.

Laurie Morse-DellSocial Media and Personal Branding Coach

Extensive experience in strategic marketing with over a decade working to promote small businesses, government agencies, non-profits and international corporations. I have created unique and successful marketing campaigns that increase sales and...

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Quick and easy marketing strategies for a small business

Marketing a business has undoubtedly changed and evolved over the last 20 years. The way companies approach marketing is significantly impacted by new communication channels, print and data technologies, and consumer trends. Small businesses might be overwhelmed by the multitude of channels available including ecampaigns, website development, social media, media relations and data analytics. The tips below will help navigate through some basics of finding the right mix of marketing strategy that will add value and produce results.

Debbie SimpsonPresident

Simpson has been the president of Multi-Craft for more than twenty years. Multi-Craft is a privately-held marketing services and support company founded in 1955, providing strategic marketing support, creative and print services, mailing, fulfil...

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Use online marketing tactics to boost your personal online presence

There’s a lot of advice to be had about building your digital marketing presence - but how much of it really applies to your specific situation? Check out this advice for thinking more deeply – and sometimes in different ways – about your website and social media strategy.

Philippa Gamse, CMCDigital Marketing Expert

A web strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people had seen the potential power of online communication tools, Philippa was an “Internet Evangelist”, building the expertise that...

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Add value and impact your business' bottom line with social media

Corey Perlman Social Media Author, Speaker, and Consultant eBoot Camp, Inc.

If you’re not generating results from social media, it’s just a hobby. Most of us don’t have time for a new hobby so we need to start seeing real business results from what we’re doing online. Below are some dos and don'ts from my 10+ years experience in the Digital Marketing/Social Media world. Apply these to your business and I know you’ll see a positive impact in your bottom line.

Corey PerlmanSocial Media Author, Speaker, and Consultant

Corey Perlman is an entrepreneur, author and nationally-recognized social media expert. His book, eBoot Camp, became an Amazon.com bestseller in every major business category and received global attention with distribution in both China and Ind...

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Increase the chance for success in your next email marketing campaign

Kristan Fiandach Founder and Lead Marketing Strategist Urban Life Communications

Email marketing can offer a number of benefits for marketers; More frequent communications and engagement with customers, the ability to drive and track sales, build brand loyalty, and gain insights into customer preferences. This incredibly important marketing channel is constantly evolving, making it sometimes difficult for marketers to stay on top of current trends and optimization tactics.

To help you have better success with your email marketing campaigns, here is some current email marketing advice.

Kristan FiandachFounder and Lead Marketing Strategist

Kristan is the founder and lead marketing strategist for Urban Life Communications, an Integrated Marketing Agency located in San Francisco, CA. She has over seven years of marketing experience specializing in lifestyle brands. She has a master’...

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