Are you looking to turbocharge your business by leveraging data more effectively? As an AI/data professional, I‘m excited to walk you through the biggest data collection trends that will shape data-driven organizations in 2023.
Mastering these 5 key trends will help future-proof your data strategy so you can gain competitive edge. Let‘s dive in!
1. More Complex AI Requires Larger, More Diverse Datasets
As artificial intelligence continues its relentless progress, AI algorithms are becoming exponentially more sophisticated. State-of-the-art models like Google‘s PaLM contain over 540 billion parameters!
To reach new feats like conversational AI and personalized recommendations, these complex neural networks need to be trained on massive datasets.
According to the research firm IDC, the average training data size for AI models increased 326% between 2017 and 2021:
|Average Dataset Size
For example, Waymo‘s self-driving car AI is trained on 20 million street scenes, while Facebook‘s facial recognition model uses over 10 million images.
As your business adopts next-gen AI like computer vision and natural language processing, you‘ll need ever-growing volumes of quality training data.
Not only larger size, but greater data diversity is also key. Non-representative data leads to biased AI that performs worse for underrepresented groups.
MIT found machine learning models labeled 3.8x more images of women cooking than men, exemplifying imbalanced training data. Such biases get baked into AI.
In 2023, pay close attention to curating broad, inclusive datasets that capture diversity across all dimensions like gender, age and skin tone. Representative data leads to fairer, better-performing AI.
2. Expanding Data Regulations Require Increased Compliance
With major data breaches frequently in the news, governments are enacting stricter data protection laws. The most prominent is the European Union‘s General Data Protection Regulation (GDPR).
GDPR mandates requirements around lawfully collecting data, consent, minimized data collection, and data subjects‘ rights. Organizations can be fined up to 4% of global revenue for violations.
Many jurisdictions are following the EU‘s lead. As of 2022, over 150 countries have data privacy laws:
|# of Countries with Data Privacy Laws
|Middle East & Africa
In the US, state regulations like the California Consumer Privacy Act (CCPA) are also on the rise. This complex patchwork of regulations necessitates diligent compliance as a data-driven business.
When collecting customer data in 2023, ensure you have legitimate purposes, consent, and strong security measures. Appointing a Data Protection Officer is best practice. You should also enable data subjects to access or delete their data if requested.
Stay on top of evolving regulations in every jurisdiction you operate in. Invest in data security and compliance to avoid major fines as well as reputation damage.
3. Unstructured Data Presents New Opportunities
Unstructured data like text, audio, video and images now dominates – over 80% of all data created is unstructured. Advances in AI are making this data more valuable than ever.
As an example, natural language processing tools can extract key themes and sentiment from customer surveys or product reviews. Computer vision can identify objects in images and video to understand visual trends.
According to MarketsandMarkets, the global unstructured data analytics market is projected to reach $77 billion by 2023.
To capitalize, you should prioritize building up repositories of unstructured data like social media content, audio recordings, images and video.
This data combined with AI analysis provides a goldmine of customer, product and operational insights to improve your business. For instance, analyzing customer support calls using speech analytics could reveal pain points to address.
4. Effective Data Storage Requires Multi-Tiered Architectures
The unprecedented growth of big data is necessitating new data storage and management approaches. An emerging best practice is implementing a multi-tier storage architecture.
This involves structuring data across tiers based on access frequency, security and retention requirements:
- Hot tier – High performance SSDs for real-time critical data
- Warm tier – HDD and flash storage for frequently accessed data
- Cool tier – Cloud or tape storage for infrequently accessed data
- Cold tier – Archive or backup data rarely accessed
For example, customer transaction data would be hot, while older marketing campaign data would be cool or cold.
This tiering improves speed for hot data while reducing costs for less urgent data. It also enables you to define data lifecycle management policies to transition data between tiers.
Carefully structuring storage and leveraging cloud resources will help manage your ballooning data volumes cost-effectively. Consider a scale-out NAS architecture that allows seamless storage expansion.
5. Mitigating AI Bias Requires Data Diversity
With AI now powering critical processes like hiring and lending, biased algorithms are a major societal concern. Biases get baked into AI models from prejudices or imbalances in the training data.
For example, a study found an AI for screening job candidates favored male candidates over equally qualified females. The model reflected gender imbalance in the tech industry data it was trained on.
You can reduce biased outcomes by auditing your training data and algorithms for fairness. Tools like IBM‘s AI Fairness 360 Open Source Toolkit perform bias detection.
Collecting more varied, representative data that captures diversity is key. You can also synthetically generate additional data to improve coverage of underrepresented groups.
Building inclusive datasets requires thinking carefully about potential sources of bias in your data. But with ethical data practices, you can develop fairer AI systems that avoid marginalizing vulnerable groups.
Key Takeaways: Get Ahead of These 5 Data Trends
To recap, here are 5 crucial data collection trends that will shape data-driven businesses in 2023:
- Ever-growing datasets needed to power complex AI models
- Expanding global data privacy regulations necessitating compliance
- Harnessing burgeoning unstructured data with analytics
- Multi-tiered storage architectures for ballooning volumes
- Mitigating bias through diverse, representative training data
I hope this overview has provided valuable insights into the data trends you should strategically prepare for. Mastering modern data practices will ensure your business continues rapid digital transformation in the years ahead.
With the exponential growth of data, it‘s an exciting time to leverage information for competitive advantage. If you have any other questions on optimizing data collection, feel free to reach out! I‘m always happy to chat more with fellow data enthusiasts.