In-depth Guide to Insurtech in 2024: Trends & Technologies

Insurtech, or insurance technology, refers to the use of technology innovations designed to squeeze out savings and efficiency from the current insurance industry model. Insurtech is transforming how insurance companies assess, price, and manage risk as well as enhancing the customer experience.

The insurance sector has seen massive growth and investment in insurtech over the past decade. According to Accenture, global insurtech investment grew from $740 million in 2015 to $7 billion in 2021. Deloitte estimates the insurtech market will reach nearly $140 billion by 2030.

In this comprehensive guide, we explore the key trends, technologies, applications and outlook shaping the insurtech revolution.

What is Insurtech?

Insurtech leverages cutting edge technologies like artificial intelligence, big data analytics, Internet of Things (IoT), blockchain and cloud computing to make the insurance value chain more efficient and customer-centric.

Insurtech solutions are broadly categorized as:

B2B – Providing technology solutions to help incumbent insurers digitize and enhance their legacy processes including underwriting, claims and billing.

B2C – Insurtech firms selling insurance directly to customers, bypassing traditional distribution channels like brokers and agents. Also called direct-to-consumer (D2C) models.

While Insurtech initially focused heavily on the property and casualty (P&C) segment, it is now expanding across life, health and specialty insurance like cyber insurance.

Insurtech solutions across the insurance value chain

Insurtech solutions across the insurance value chain. Image credit: EY

Why is Insurtech Important?

The insurance industry is ripe for disruption from new technology-led entrants. Some key reasons include:

  • New risks – From climate change to cyber threats, emerging risks require more real-time and predictive analytics capabilities.
  • Personalization – Customers expect personalized products and advice. Insurtech enables usage-based and on-demand insurance.
  • Customer experience – Younger demographics prefer digital channels and instant service. Insurtech delivers seamless CX.
  • Profitability – Automation, data insights and streamlined processes reduce costs and boost profit margins for insurers.
  • New competitors – Insurtech firms are capturing market share from incumbents with innovative, price-competitive offerings.
  • Compliance – Increasing regulations require better monitoring, reporting and transparency.
  • Legacy systems – Many incumbent insurers have outdated IT systems unable to meet new technology and business needs.

Insurtech Market Trends & Statistics

  • The insurtech market is forecast to grow at 48% CAGR from $7.5 billion in 2021 to $62.5 billion by 2028 (Grand View Research).
  • Insurtech funding hit $7 billion in 2021, a 15x growth from $440 million in 2015 (Tracxn).
  • The US accounts for over 75% of global insurtech investment, followed by the UK and Germany.
  • Over 1000+ active insurtech startups and 2000+ patents filed in the last five years globally (NTT DATA)
  • 75% of life and health insurance customers are willing to consider purchasing insurance products from non-traditional players like Amazon, Google, or Apple (Capgemini).
  • AI in insurance is projected to grow from $1.4 billion in 2018 to $20.6 billion by 2024 (Cognitive Scale).

The COVID-19 pandemic has also accelerated insurtech adoption across the value chain. Lockdowns forced remote work and highlighted the need for digital distribution and services.

Key Insurtech Technologies & Innovations

Let‘s look at some of the major technology innovations powering insurtech:

AI & Machine Learning

AI and ML algorithms applied to big data sources enables insurers to accurately price policies based on real-time risk insights. It improves fraud detection, automates processes and provides personalized recommendations.

Internet of Things (IoT)

By connecting vehicles, health wearables and home IoT devices, insurers can track risk profiles and behavior for usage-based insurance. Real-time monitoring also facilitates faster claims processing.

Cloud Computing

The scalability and flexibility of the cloud allows insurers to save costs by managing data storage, hosting infrastructure and computing-intensive applications efficiently.


Blockchain solutions provides transparency, automation and immutability benefits for areas like fraud prevention, contract management and securing customer data.

Advanced Analytics

Predictive modeling, data mining and data visualization tools extract actionable insights from data to improve risk pricing, claims triage and targeted marketing.

RPA & Intelligent Automation

Robotic process automation and AI-based business process automation helps insurers digitize manual back-office processes efficiently.

APIs & Open Insurance

Open insurance initiatives promote seamless data exchange and embedded insurance experiences through API connectivity between insurers and external partners.

Telematics & Wearables

Auto telematics track driving behavior while health wearables monitor activity for usage-based or behavior-based premium pricing.

Digital Sales & Onboarding

Digital channels like mobile apps and websites with e-signatures streamlines new customer acquisition and onboarding.

Major Insurtech Categories

Health Insurance

Insurtech is transforming healthcare from reactive to preventative. By harnessing health IoT devices, apps and genomics data, insurers provide customized plans, rewards-based discounts and early diagnosis. Startups like Bright Health, Clover Health and Devoted Health leverage data and AI to improve underwriting, care management and risk insights.

Life & Annuities Insurance

Life insurers apply data analytics to offer on-demand, usage-based or episodic life insurance tailored to gig workers and changing lifestyles. Companies like Bestow, Ethos and Fabric enable simplified underwriting with no medical exams using alternative data sources.

Property & Casualty (P&C) Insurance

AI-enabled claims processing, touchless underwriting using IoT and imagery and on-demand P&C pricing are key P&C insurtech focus areas. Next Insurance (small business), Lemonade (renters insurance) and Metromile (pay-per-mile auto) are top disruptors.

Commercial/Enterprise Insurance

B2B insurtechs provide cyber insurance, commercial auto, business owners insurance and other liability policies for SMEs and corporations. Top players incl

Parametric Insurance

Parametric policies pay claims based on measurable triggers like rainfall levels or earthquake intensity, creating transparent automated payout systems. Startups like Jumpstart, FloodFlash and Arbol offer climate risk coverage.

Top Insurtech Companies & Startups

Oscar HealthHealth insurance$1.3 billion
LemonadeRenters & homeowners insurance$480 million
Root InsuranceAuto insurance$523 million
Next InsuranceSmall business insurance$881 million
AlanHealth insurance$223 million
Ethos LifeTerm life insurance$100 million
MetromilePay-per-mile auto insurance$294 million
Bold PenguinCommercial insurance exchange platform$75 million
PlanckData platform for commercial insurance$78 million
MarshmallowDigital-first home insurance$85 million

Notable insurtech unicorns ( valuation >$1 billion) include Bright Health, PolicyBazaar, and Guidewire from the US, Wefox (Germany), ZhongAn (China), and Lemonade (Israel).

How Insurtech is Transforming the Industry

Let‘s look at some of the key ways insurtech is impacting different parts of the insurance value chain:

Underwriting and Risk Assessment

Insurtech enables insurers to leverage vast amounts of internal and external data from sources like IoT devices and health wearables to accurately calculate premiums based on real-time insights into risk profiles. Automated underwriting using AI speeds up new customer onboarding by reducing reliance on manual paperwork and human effort.

Claims Management

Insurtech allows insurers to use technologies like computer vision, IoT sensors, and drones to quickly process claims and speed up settlement. Cloud storage makes claim data accessible across departments. Chatbots handle initial customer queries. Analytics predicts fraudulent claims. Overall, insurtech enables straight-through digital claims processing.

Customer Acquisition

Insurtech empowers new data-driven distribution models like online direct-to-consumer channels, mobile apps and insurance marketplaces. Analytical CRM and marketing automation systems equipped with a unified customer data layer improves lead conversion and cross-sell/upsell.

Operations and Administration

Robotic process automation and AI-driven business process automation streamlines many back-end insurance processes and workflows like new business processing, compliance reporting and third-party interactions. This reduces expenses and overhead costs significantly.

Prevention and Risk Monitoring

Connected insurance leverages IoT-enabled real-time risk monitoring to prevent claims from happening rather than paying for them after the fact. Usage-based plans adjust premiums based on measured usage and behavior – e.g. pay how you drive auto insurance.

Fraud Reduction

AI algorithms applied to claims data can identify patterns pointing to fraudulent claims faster and more accurately than legacy methods. Blockchain also mitigates fraud by maintaining immutable records of asset ownership and transaction history.

Customer Experience

Digital self-service policy admin and claims interfaces provide consumers transparency and control over their plans. Personalized engagements and omni-channel experiences meets the convenience demands of today‘s on-the-go lifestyles.

Challenges Facing Insurtech Adoption

While insurtech innovation brings immense opportunity, there are also challenges to be overcome:

  • Legacy systems – Many incumbents rely on outdated IT systems that are incompatible with new insurtech capabilities.
  • Regulation – Insurers in highly regulated markets often find it difficult to launch new data-driven products and services quickly.
  • Data privacy – Establishing trusted data sharing with consumers while ensuring privacy and security remains an issue.
  • Digital readiness – Lack of digital skills and cultural resistance hinders technology change management.
  • Insurer-insurtech partnerships – Developing aligned business objectives and data standards while delivering quick proofs-of-concept.
  • Profitability – Scaling insurtechs profitably requires excelling at huge addressable markets, solid underwriting and enterprise sales capabilities.

The Future of Insurtech

Here are some exciting areas to watch as insurtech continues maturing:

  • Embedded insurance integrates protection into the buying journey of consumer goods and services for contextual microinsurance on-demand.
  • Ecosystems form around open insurance platforms creating a network of integrated services spanning health, life, P&C, commercial lines.
  • New data sources like genomics, behavior analytics and climate data supplements traditional variables for pricing and underwriting.
  • Parametric insurance payouts based on IoT data like wind speeds or rainfall rather than claim adjusters.
  • Hyper-personalization driven by AI and advanced analytics to match risk exposure, premiums, and coverage to individual preferences.
  • Blockchain usage expands across processes like smart contracts, fraud detection and payments to increase efficiency and transparency.
  • Predictive analytics enables real-time risk monitoring, preemptive warnings to consumers, and data-driven loss prevention.

Key Takeaways

  • Insurtech leverages technology to make insurance more personalized, efficient and innovative for customers.
  • AI, IoT, cloud and other technologies enhances incumbent capabilities across the value chain.
  • Insurtech investment and new startups are disrupting the industry across P&C, life, health and commercial lines.
  • Adoption is driven by new risks, changing consumer habits and the limitations of legacy processes.
  • Challenges remain around fragmented regulation, data barriers, profitability, and insurer digital readiness.
  • Embedding insurance into digital journeys, open ecosystems and hyper-personalization represent the future.

By harnessing insurtech, insurers can gain valuable data-driven insights to engage customers, improve risk models and remain competitive. Though in its early stages, insurtech is showing immense potential to fundamentally transform insurance.

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