Joining your local Chamber of Commerce will have a good direct impact on the success of your business. But you can’t just join and expect consumers to start using your business - you have to be involved as well. Take advantage of all the benefits that your Chamber of Commerce has to offer and make it an integral part of your business growth.
There was a time when companies joined the Chamber because it was the neighborly thing to do. Not any more! Membership in your local Chambers are now an integral part of your business growth strategies and a defining aspect of your overall business plan. Over the past decade, especially through the Great Recession, Chamber’s have become the go-to venue for high value networking, business development, and professional engagement. Membership and involvement is more than coffee and conversation, it is about growth and opportunity.
While most Chambers have a robust list of member benefits based on your level of investment, the real benefits come from you and your engagement. You get what you put in. Think of Chamber membership like joining a gym; you have to go and apply yourself and do some heavy lifting. When you do the work, the results will be very noticeable for you and your business.
The business marketplace is crowded with people and products and services that are of similar ilk to yours and thus, you need a way to stand out from the pack. One way to get noticed is be present. You are your best brand!
It may seem strange to think of the Chamber as a place to grow personally, but the opportunity to be outside your comfort zone will not only expand your horizons, it can change your attitude. Draw energy from your fellow members - use the organic resources inherent in a membership of this magnitude and soar to new heights.
Chambers have plenty of members who are INO - in name only. Do not be one of these folks. Engage!
The number one reason people don’t give to charity is because no one asked. The same goes for the business world. You have to ask, and you will be rewarded. In more ways than one.
In any network, providing good service comes with significant dividends. Bad service has the opposite effect - and can ruin a reputation in a tight-knit organization. Do your best, stand tall and deliver!
Join a committee, run for the Board, raise your hand, participate, ask questions, roll up your sleeves, offer your advice, sponsor an event, but whatever you do, don’t stand on the sidelines! As a Board member it is inevitable that you will become invested in the initiatives, causes, and overall success of the Chamber. Your participation is directly correlated to the growth of your own business.
If you want to take your business to the next level and give it the opportunity for growth through a network of like-minded people in your community, join your local Chamber of Commerce. That is the first step to success. The second is to be active and present as a member. You only get out of it what you put in, so if you are a passive member you narrow your chances of growth and development.
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