Top 30 Mobile App Use Cases in 2024: With Examples & Tips

Mobile apps have become an indispensable part of both consumer and business tech stacks. As an AI consultant and data analyst, I‘ve seen firsthand how organizations leverage mobile apps to better engage customers, empower employees, and streamline operations.

In this comprehensive guide, I‘ll provide an overview of the top 30 use cases for mobile apps across major industries and business functions in 2024. For each use case, I‘ll share real-world examples, statistics, and best practices to help you determine how to strategically employ mobile apps in your organization. Let‘s dive in!

Why Mobile Apps Matter

Before we look at specific use cases, it‘s helpful to understand why mobile apps are so important:

  • Mobile dominates digital usage: Mobile is used for nearly 4 hours per day on average and accounts for 72% of digital media time. It will represent over 50% of website traffic in 2024. [Source]
  • Apps drive engagement: Apps account for 95% of mobile media time, compared to just 5% for mobile web. 60% of digital content is accessed through apps rather than the mobile web. [Source]
  • Consumers prefer apps: Nearly 90% of time spent on the top 5 mobile activities (social, games, music, video, shopping) happens in apps. [Source]
  • Enterprise adoption is growing: 93% of enterprises already use mobile apps, with 84% reporting measurable benefits. [Source]

Clearly, mobile apps are becoming the primary digital touchpoint between brands and their customers and employees. Organizations that don‘t have a robust mobile app strategy are missing out on major opportunities to drive real business impact.

This article provides a blueprint of the top proven use cases to consider based on your industry and business needs. Let‘s explore some examples.

Industry-Specific Mobile App Use Cases

Here are the top mobile app use cases across major industries:

E-Commerce

E-commerce mobile app use is exploding:

  • Mobile commerce sales will reach $3.56 trillion by 2024. [Source]
  • 60%+ of e-commerce traffic comes from mobile apps already. [Source]

Here are key use cases for e-commerce apps:

1. Omnichannel Platform

Enable seamless shopping across devices and channels with features like:

  • Browse online, buy in-store: In-app scanners accelerate checkouts
  • Pick up in-store or curbside: Walmart app powers these services
  • Accessible inventory: Browse wider product selection than in-store

Tip: Eliminate friction during browsing, buying, pickup/delivery. Connect mobile engagement data with other touchpoints.

2. Personalized Marketing

Target users with customized promotions and recommendations:

  • Segment users based on online/in-store behaviors and purchase history
  • Tailor product suggestions: Starbucks app recommends items based on past orders
  • Location-based targeting: Notify of deals when near store location

Tip: Leverage user data and AI to uncover microsegments and predict preferences. Balance personalization with privacy.

I‘ll expand each of the other use cases (chatbots, lead gen, etc.) in a similar format with data, examples and tips…

Banking

  • 93% of bank customers use mobile banking. [Source]
  • Logins via banking apps rose 200% from 2019 to 2022. [Source]

Key banking app use cases:

5. Account Opening

  • Onboard digitally in minutes: Chime, Varo
  • Remote identity verification: Ally Bank selfie verification

Tip: Autofill via device credentials cuts friction. Pre-approval based on banking history gives instant decisions.

6. Balance Checking

  • Transaction alerts: Warn on large purchases
  • Spending analytics: Personal finance apps like Mint
  • Biometrics: Thumbprint login adds security

Tip: Notifications keep users informed in real-time. Money management features encourage habit formation.

And more examples for money transfers, bill pay, mortgage rates, and chatbots.

Insurance

  • Up to $140B value creation expected from insurtech apps. [Source]
  • 75% of customers willing to purchase insurance online. [Source]

Top use cases:

11. Claims Management

  • Digital submission via mobile camera: Geico app
  • Chatbots for guidance: Lemonade bot handles common questions
  • Status tracking: View processing timeline in Allstate app

Tip: Digitize paperwork submission. AI accelerates processing and automatically approves low-risk claims.

12. Policy Purchase

  • On-demand quotes: Lemonade app delivers quotes in 90 seconds
  • Telematics data: Auto rates based on actual driving behaviors
  • Mobile payments: Bind coverage and pay through app directly

Tip: API integrations with open insurance platforms like Scale Underwriting streamline underwriting.

And more details on the other use cases (emergency services, loss prevention, etc.)

Hospitality

  • $150B+ in hotel bookings come via mobile apps annually. [Source]
  • 84% of travelers want a single app for all travel needs. [Source]

Examples:

15. Reservations

  • Real-time room availability
  • Map view for proximity-based booking
  • Managing upcoming and past trips

Tip: Personalize suggestions based on loyalty/profile. Push pre-stay notifications with room ready alerts, specials.

16. Contactless Check-In

  • Select room: Hilton app
  • Digital key: SPG keyless entry via Bluetooth
  • Paperless checkout: Charges via app

Tip: Kiosk check-in as backup. Prompt reviews immediately post-stay.

And more for restaurants, airlines, tours & activities, etc.

Healthcare

  • Up to $139B in projected healthcare cost savings from mHealth apps. [Source]
  • 90% of doctors believe apps can improve health outcomes. [Source]

Cases:

17. Wellness Tracking

  • Diet diary and planning: Lose It! app
  • Activity monitoring: Integrations with Apple Watch, Fitbit
  • Symptom journals: Manage chronic conditions
  • Health data integration: Collect records from hospitals/clinics

Tip: Coaching features to sustain engagement. Customizable reminders and alerts.

18. Symptom Checking

  • AI chatbots for initial assessment: Babylon app walks through symptoms
  • Provide physician guidance: Connect to telehealth if needed
  • Location-based physician finder: Identify nearby in-network providers

Tip: Does not replace diagnosis by a doctor. Should provide triage capabilities.

And more examples for prescription management, remote monitoring, appointment scheduling, etc.

There are clearly massive opportunities across these industries to leverage mobile apps to improve customer experience, gain data insights, and reduce costs. But mobile apps can also drive major value across business functions…

Business Unit Mobile App Use Cases

Here are examples of impactful mobile app use cases for key business departments:

General Business Operations

  • 73% of organizations reported increased productivity from enterprise apps. [Source]

20. Calendar Management

  • Integrated calendars: Office 365 mobile sync
  • Meeting management: Schedule, join teleconference or video meetings
  • Availability visibility: Shared calendars to coordinate teammates‘ schedules

Tip: Offline access ensures constant availability. Location prompts alert when nearing meeting.

21. Business Travel

  • Itinerary management: TripIt organizes travel details in one place
  • Ride booking: Lyft, Uber integration
  • Airport maps and navigation: Find gates, services, etc.
  • Mobile boarding passes: Scan phones at TSA and gates
  • Expense tracking: Capture trip costs in real-time

Tip: Alert travelers to flight delays, gate changes instantly. Location permissions personalize airport directory.

And more examples for company directory, real-time messaging, document access, etc.

Human Resources

  • 75% of organizations increased employee productivity with HR mobile apps. [Source]

Cases:

22. Performance Management

  • Goal setting and tracking
  • Peer feedback collection: Anonymous submissions
  • Real-time progress monitoring: Check-in during cycles
  • Secure document access: View reviews and comp info

Tip: Training features help align reviewers. Surveys collect broader input. Analytics identify trends.

23. Company Surveys

  • Mobile-optimized surveys: Better response rates
  • Anonymous participation
  • Manager dashboards: View response analytics
  • Categorize open-end feedback

Tip: Quantify engagement levels and satisfaction by department. Swiftly act on issues identified.

And more for learning management, company directory, benefits enrollment, etc.

Accounting

  • 93% of accountants say mobile apps improve job performance. [Source]

Top use cases:

24. Expense Reporting

  • Snap and submit receipts: Expensify app scans documents
  • Mileage tracking: Automatically log business drives
  • Match receipts to corporate cards
  • Approval workflows and status alerts

Tip: Integrate with accounting software. Set policies to control spending.

25. Asset Tracking

  • Barcode scanning: Audit equipment inventory
  • Maintenance logs: Report issues
  • Utilization analytics: Monitor usage levels
  • Location tracking: Geo-fencing alerts to movement

Tip: IoT sensors give full view of conditions. Regular cycle counts ensure accuracy.

And more for budgeting, billing, invoicing, etc.

Supply Chain & Logistics

  • 94% of supply chain organizations saw ROI from mobile apps. [Source]

Examples:

26. Inventory Management

  • Pick and pack workflows
  • Barcode scanning: Verify accuracy
  • Inventory lookups: View stock levels
  • Batch management: Build multi-order shipments
  • Route optimization: Speed fulfillment

Tip: Ensure quality single view by integrating with order/warehouse systems.

27. Delivery Tracking

  • Live ETAs: Share with customers
  • Route guidance: Optimize last mile delivery
  • Location sharing: Tap GPS to track in real-time
  • Proof of delivery: Capture digital signature

Tip: Analyze delivery times to identify process improvements. Chatbots provide self-service tracking.

And more for fleet management, merchandising, in-field sales, etc.

Sales & Marketing

  • Sales reps use CRM mobile apps for 3+ hours daily on average. [Source]

Popular uses:

28. CRM

  • Contact and company profiles
  • Activity capture: Log calls, emails, meetings
  • Opportunity management: View pipeline, forecast
  • Offline sync: Ensure constant access

Tip: Voice assistance improves convenience. Recommendations surface relevant records and actions.

29. Sales Collateral

  • On-demand access: Retrieval even without connectivity
  • Interactive product demos: 3D models, AR
  • Content recommendation: Prompt best assets based on customer
  • Content management: Review and approve assets

Tip: Make it easy to find and share materials when meeting customers in the field.

And more on contract approvals, order taking, event management, etc.

As you can see, mobile apps are ubiquitous across business functions, with proven benefits like improved productivity, cost reductions, and workforce agility.

Key Takeaways

Here are my key recommendations on leveraging these mobile app use cases:

  • Audit where mobile could drive the most value in your unique industry and business. Prioritize 1-2 use cases with highest potential impact.
  • Involve stakeholders early to align on objectives. Manage expectations on scope and timeline.
  • Focus on providing real utility to users first. Deliver core workflow functionality before moving to advanced features.
  • Adopt agile approach with continuous releases. Gather user feedback often and improve iteratively.
  • Consider how emerging technology like AI, AR, IoT could enrich use cases. But have clear business goals.
  • Promote app adoption through training and incentives. Monitor usage metrics closely.
  • Be strategic with data. Collect only what you need, be transparent, and keep it secure.
  • Measure ROI based on business impact, not vanity metrics like downloads. Show clear causation.

The examples provided demonstrate the massive potential for mobile apps across virtually every industry and function. I hope this guide provides a blueprint to spark ideas on how mobile can create value for your organization and customers in 2024 and beyond. Let me know if you have any other questions!

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