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Using Twitter as a weapon in your public relations arsenal

Robin M. Nolan CEO What Matters Media, LLC a subsidiary of McDavid Public Relations
Using Twitter as a weapon in your public relations arsenal

Much of today’s society, especially the younger generations, revolves around social media, which makes platforms like Twitter an excellent way to get your message across. You can share new ideas, respond to current events, and think of creative ways to get your audience involved. Here are a few ideas to motivate you to start on your new PR adventure.


Do publicize new content

Your goal is to attract an audience as a way to keep your client in the public eye and to keep ongoing positive momentum. One of the ways you can do that is to tweet new opportunities or exciting news on behalf of your client. When you are active on Twitter, plan on seeing an increase in followers who are interested in what you have to say.

Do retweet what others have said about your client

By sharing successful stories about your client, you can broaden your audience with those who have similar stories. All of the tweets and hashtags will then often bring in more people who want to contribute. Keep that energy going by providing your audience with links to similar topics or updating them with the new and exciting events going on for your client.

Do live-tweet from events, conferences, etc.

Twitter is a great resource for providing your audience with on-the-spot information during important events. This could potentially include material regarding a new product or service and even communication about a new hires.

Do use Twitter as a networking tool

Your goal is not just to get as many followers as possible, but also to network with journalists, other peers, and even find new clients who admire your skills. Twitter is an easy way to do everything at once but make sure you are smart about it. Try to avoid controversial topics and opinions so you don’t drive others away.

Do offer expert opinions to your followers

Take a look at what’s new and recent that relates to your client so you can provide commentary and expert knowledge to your audience. When you react swiftly to news and other situations, you will make more of a presence for your client and for yourself. When Twitter users start seeing you as a professional they may start to share your information with their own followers.


Do not ignore all the media tools Twitter has to offer

Social media sites like Twitter are not supposed to make your job harder but to let you reach a broader audience in a shorter amount of time. Learn about how you can use Twitter to your advantage by using tools like Hootsuite or Tagboard.

Do not avoid Twitter chats

When you are prepared for it, let yourself be drawn in to the many Twitter chats going on around you. If there is a topic you feel comfortable commenting on, let yourself be drawn in as a way to further publicize the image of your client.

Do not forget to use hashtags in your tweets

Hashtags are an important tool to get your message out to a broader audience. If you tweet without hashtags, you are limiting yourself to your own followers. By using hashtags, you can use common ground or exciting topics to pull more people in.

Do not reject Twitter as a valuable resource

Some PR specialists may see Twitter as something that takes too much time and energy to be worth the outcome. Once you learn how to use the site properly, you can actually save a lot of time and increase your audience. One smart way to use Twitter is to share press releases or other articles you have written. You never know when a journalist will grab on to your idea.

Do not be afraid to have fun

You shouldn’t be anxious or scared to use Twitter as one of your main social media strategies. You can connect with your audience easier, share important stories or facts about your client, and even participate with others to share experiences.

Jumping cartoon

You need a quick and easy way to make your presence known online and Twitter is the way to do it. As you start learning the inner workings, you will see how easy Twitter will make it to get your public relations messages out to the world. While it may seem like a daunting task at first, it won’t take you long to realize how valuable Twitter really is for your business.

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Photo Credits: Denys Prykhodov/; Check Man, Cross Man and Jump Man © ioannis kounadeas -

Robin M. NolanCEO

With over 25 years working with clients that range from celebrities and superstar talent, to technology companies and those in the legal field, Robin Nolan has helped define brands, craft messaging and deliver her clients to the media for articl...

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