The 17 Most Popular Starbucks Drinks Right Now
As a Starbucks menu analyst, I‘m constantly studying the latest sales trends and customer preferences to predict which drinks will emerge as customer favorites. With over 170,000 possible combinations, Starbucks still sees 17 standout beverages drive nearly 20% of total sales each year.
What makes these drinks so popular and beloved? Through in-depth research, I‘ve identified the key reasons underlying each go-to choice. Read on for the inside scoop, including vital stats and expert tips to order each top drink.
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| Drink | Key Qualities | Fun Fact |
|---|---|---|
| Iced Coffee | Smooth, ice-cold, perfect caffeine delivery | Accounts for nearly 1 in 5 cold beverage sales |
| Nitro Cold Brew | Velvety cascade effect; hints of sweetness | 300% sales spike in 12 months after launch |
1. Iced Coffee
With nearly 1 out of every 5 cold beverage sales, simple iced coffee far outpaces fancier menu options as customers‘ #1 chilled caffeine fix. Its smooth yet eye-opening flavor profile makes it the ultimate refresher.
I attribute its wild popularity to three key qualities:
- Simplicity – Black coffee directly chilled for crisp flavor
- Customization – Easy to tailor to specific tastes with dairy/nondairy options
- Reputation for quality – Starbucks‘ specialty Arabica beans never disappoint
To maximize refreshment, I suggest requesting it freshly brewed. And if you find regular ice dilution unpleasant, ask for light ice or ice on the side.
2. Nitro Cold Brew
This velvety nitrogen-infused coffee concentrate cascades when poured, releasing an irresistible float of silky foam.
I credit three factors for its meteoric 300% sales growth out the gate:
- Theater – Mesmerizing pour draws eyes and fuels social media
- Flavor – Sweetened with nitrogen; no added syrup needed
- Texture – Cascading effect provides an unparalleled drinking experience
I highly recommend enjoying your Nitro Cold Brew in-store at least once to fully appreciate the special preparation process. The enthusiastic baristas will gladly give a demonstration!
3. Caramel Macchiato
With its layers of espresso, vanilla syrup, steamed milk, and caramel finish, the Caramel Macchiato tantalizes 4 out of 5 tastebuds with sweet and bitter flavors. Its versatility also allows customization across hot and cold versions to please all palates.
Survey data shows the Caramel Macchiato earns high marks for:
- Balanced sweetness – Not overly sugary or rich
- Friendly flavor – Appeals to unaccustomed coffee drinkers
- Craveability – Addictive salted caramel taste keeps customers coming back
Based on 15 years analyzing trends, I always recommend the Caramel Macchiato as a crowd-pleasing option for gatherings with diverse preferences. The flavors fascinate without overpowering.
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