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Richard Fallah's picture

Social media marketing for small business owners

Richard Fallah
C.E.O.
Ron Carucci's picture

Executive power: Advice on using clout that comes with the big job

Ron Carucci
Managing Partner
Eric C. Hansen's picture

How leaders can translate employee demands into kept promises

Eric C. Hansen
Managing Partner
Kristen Althouse's picture

How to be an environmental steward at your sports facility

Kristen Althouse
Education Manager
Steven Page's picture

Canada: How to cash in on foreign product distribution

Steven Page
Founder and President
Connie Certusi's picture

Rules to live by for women to be successful in business

Connie Certusi
Executive Vice President and General Manager, Small Business Solutions
Robin M. Nolan's picture

Using Twitter as a weapon in your public relations arsenal

Robin M. Nolan
CEO
Kile Clabaugh's picture

Create SEO friendly content to help market your website effectively

Kile Clabaugh
Content Manager and Editor
Lynn Drake's picture

Advice for businesses on leasing or buying commercial real estate

Lynn Drake
President
Tom Serensits's picture

How to prepare your fields for spring sports

Tom Serensits
Manager
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Business

Running a business can be one of the most difficult yet rewarding jobs in the world. Keeping customers, employees, vendors, and partners happy is a juggling act that can keep you up and night and stressed during the day. Look to ExpertBeacon for the help you need to hire and keep good employees, fine tune your business strategy, balance your books, and much more. You will find accountants, information technologists, consultants, and service providers of all kinds who can provide the advice you need to get you through the crisis of the moment and take your business to the next level.

Sales and Marketing »

Social media marketing for small business owners
Richard Fallah

Are you a small business owner? Do you use social media as a major part of your marketing strategy? How well do you recognize its...

Using Twitter as a weapon in your public relations arsenal
Robin M. Nolan

Much of today’s society, especially the younger generations, revolves around social media, which makes platforms like Twitter an...

Create SEO friendly content to help market your website effectively
Kile Clabaugh

Whether you are writing personal blog posts or content for your business, one of the largest sources of traffic will be from search...

How to create engaging content for your business website
Kile Clabaugh

Well-designed content is targeted marketing at its best. With a good content management plan, you can ensure that your customers...

More...

Starting a Business »

Executive power: Advice on using clout that comes with the big job
Ron Carucci

Find yourself with more power than your previous jobs ever held, and not sure what to do with it? Worried about others seeing you...

Advice for starting a business: Simple guidelines to follow
Kenneth Jennings

Business failures teach many entrepreneurs plenty of things that you shouldn’t do when starting a business, just as successes will...

So you want to be an entrepreneur? Basics for being effective
Alina Reyzelman

Entrepreneurs are a special breed. It takes a lot of determination, confidence, self control, patience, and believing in your idea/...

Join the local Chamber of Commerce to help with business growth
Mark A. Trowbridge

Joining your local Chamber of Commerce will have a good direct impact on the success of your business. But you can’t just join and...

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Industries »

How to be an environmental steward at your sports facility
Kristen Althouse

Spring celebrates Earth Day and encourages people to reevaluate their environmental footprint. Here are some tips on how you can...

How to prepare your fields for spring sports
Tom Serensits

Your turfgrass survived the long, hard winter and now it is time to get the field ready for spring play. Hopefully, you prepared...

How to engage patients to pay their medical debt
Sue Sunni Patterson

More and more patients are calling medical practices to find out what a procedure costs. Doctors find themselves being asked about...

Prepare sports fields for the harsh winter to prevent damage
Kristen Althouse

The fall sports season is ending and it is time to prepare your sports field for winter weather conditions. Implement the following...

More...

Human Resources »

A business continuity plan helps prepare your business for disaster
Desere’ Cardona

A business continuity plan will not guarantee you will never experience a disruption to your business (ie. network outage, flood,...

Small businesses: How to get a healthcare plan for your employees
Robin Gelburd

Employer tax credits and the Affordable Care Act’s health insurance marketplace for small businesses (SHOP) have made purchasing a...

Improve business continuity by encouraging personal planning at home
Desere’ Cardona

Businesses are finally putting business continuity plans and disaster recovery plans in place, only to discover that all their...

How to avoid claims of discrimination when hiring employees
Gail Tolstoi-Miller

Sometimes, negligent hiring activities are challenged in court because they are intentionally harmful. More often, however, these...

More...

Management and Leadership »

How leaders can translate employee demands into kept promises
Eric C. Hansen

Historically, those in positions of authority were revered simply because they occupied the position. Esteemed for their long,...

Rules to live by for women to be successful in business
Connie Certusi

It’s a great time to be a woman in business. According to the Center for American Progress, 60 percent of undergraduate and master’...

Argument advantage: Gain credibility by defending your ideas
Kevin Black

Besides achieving results, the next sign of a leader’s value is their ability to articulate - and effectively defend - their ideas...

Leaders: How and why mindfulness is important in the workplace
Gary M. Douglas

Mindfulness is the current term that people are using to try and explain our capacity for greater awareness. The word ‘mindfulness...

More...

Information Technology »

Smartly use online freelance developers for your business
Timothy Nats

Modern business is powered by technology devices and software tools. But finding skilled and experienced software developers and...

Creating a simple yet attractive website for your small business
Jillian Tobias

These days, it seems like it is pretty much imperative that a business has a website. Whether it is used to sell a product or to...

How to add eCommerce or online store to your business’s website
Jillian Tobias

If you want to take your business’s website to the next level and start offering e-commerce capabilities, there are a few things...

Why your business needs an online presence and how to build it
Russell Wallace

These days, traditional word-of-mouth referrals and marketing channels are no longer enough to allow a business to survive – much...

More...

Business Law »

Businesses: Recover claims from antitrust class action settlements
Jon A. Orr

Each year, businesses miss out on recovering millions of dollars from antitrust class action settlements due to lack of awareness...

Protect your ideas by obtaining a patent for your invention
Jacob L. LaCombe

Patents are a valuable set of rights that can be obtained by an inventor. They provide protection for certain “patentable”...

How employers should handle complaints about overtime pay
Cathy M. Stutin

Overtime is a hot-button topic in today’s workplace. Worse, it has also become a prime target area for plaintiffs’ attorneys....

How to correctly suspend or fire an employee with an H1B visa
Paul Goldstein

H1B visas are non-immigrant visas for foreign workers in “specialty occupations.” When issues arise with the employment status of...

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Business Operations »

Canada: How to cash in on foreign product distribution
Steven Page

You’re a U.S. business looking to enter a new, international market. Determining where to start is the first decision to make....

Advice for businesses on leasing or buying commercial real estate
Lynn Drake

A good rule of thumb in business is that a deal isn’t always a deal. This is especially true with commercial real estate, an area...

Advice for hiring an integrated facility services company
Spencer Stevens

Many business owners and office managers are looking to consolidate when it comes to partners who provide facility services like...

Things to consider if thinking about selling the family business
Kevin Short

Deciding whether to transfer a business to family members or sell to an outside third party isn’t easy. Owners must rigorously...

More...