The Complete Guide to Amazon Black Friday 2023

ByCharles Scott Last Update on

As a retail analyst, I‘ve been closely following Amazon Black Friday trends for years. With the event just months away, here is my comprehensive guide with pro tips to help shoppers maximize savings this holiday season.

When Does Amazon Black Friday 2023 Start?

While Amazon has not officially announced 2023 dates yet, based on past Black Fridays we predict:

  • Early deals will start Monday, November 20
  • Black Friday week will run Friday, November 24 through Friday, Dec 1

I expect a full 10-day stretch of new doorbuster deals dropping daily, based on Amazon‘s record-breaking sales period last year.

Expected Top Deals for Amazon Black Friday 2023

Here are the most popular categories that historically see significant discounts – with examples of products likely on sale and average savings:

CategoryExamplesAvg. Discount
ElectronicsAirPods Pro 2, MacBook Air Laptops, LG OLED TVs30-40% off
Home & KitchenRoombas, Instant Pot Duo, Casper Mattresses25-50% off
Toys & GamesNERF blasters, board games, LEGO sets15-30% off
Clothing & FashionAdidas sneakers and apparel, Ray-Ban sunglasses20-40% off

Amazon Devices – Based on last year‘s jaw-dropping deal expect the latest Echo Dot generation to drop to $19.99 – nearly 70% off! The Echo Show smart display and Fire HD tablets should also see comparable discounts up to 50% off.

Apple Products – While not as low as Prime Day we saw record discounts on AirPods and iPads last Black Friday. I predict the new AirPods Pro 2 will be $199 – 20% off Apple‘s $249 MSRP. Across the full Apple product range shoppers could save 15-25% on average.

DNA Testing Kits – Looking to buy an Ancestry or 23andMe kit? Black Friday is arguably the best time with lightning deals taking up to 50% off DNA test kits last year.

Should You Buy During Amazon‘s Black Friday Sale?

  • Many headline deals are true historical low prices for the year
  • Inventory and sizing does sell out – so shop early for best selection
  • Be aware of fake ‘deals‘ – use Camelcamelcamel price tracking to confirm discounts!
  • Consider signing up for an Amazon Prime 30-day free trial to access early and exclusive access to Lightning deals

I highly recommend shopping Amazon‘s Black Friday sale this year. Based on current economic conditions, I predict consumers will see some of the most aggressive discounts Amazon has offered to date.

Let me know if you have any other questions! I‘m happy to help advise on deals and recommend top products to buy this Black Friday 2023.

Charles Scott is a dynamic professional whose academic and career achievements demonstrate a strong commitment to excellence in the retail and consumer service industry. Graduating with an MBA from New York University in 2013, Charles has built a diverse and impressive career portfolio. He has held significant roles as a manager, advisor, and marketer, showcasing his multifaceted skills and deep understanding of the industry.

Beyond his direct professional engagements, Charles has made a notable mark as the head writer and founder of ExpertBeacon.com. This platform stands as a testament to his dedication to consumer empowerment and education. ExpertBeacon.com is a resource designed to assist consumers in addressing their persistent questions about products, services, and companies. Under Charles's leadership, the site provides in-depth, well-researched, and accurate information, all structured in easy-to-follow guides and articles. His work here not only highlights his expertise in the field but also his commitment to providing valuable, actionable information to the public.

Charles's approach is centered on a keen understanding of consumer needs and market dynamics, making him a respected voice in the industry. His contributions through ExpertBeacon.com and his professional roles reflect a blend of strategic thinking, practical knowledge, and a genuine desire to enhance consumer experiences in the retail and consumer service sectors.

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