Can You Use Amazon Gift Cards at Target in 2024? The Complete Guide

ByCharles Scott Last Update on

Amazon and Target gift cards are two of the most popular gift card choices for American shoppers. But a common question is – can you use Amazon gift cards to make purchases at Target?

Unfortunately, the answer is no. Here is a detailed guide explaining why Amazon gift cards can only be redeemed on Amazon and the best ways to maximize your gift card value.

Why Amazon Gift Cards Can Only Be Used on Amazon

Amazon gift cards carry a balance that can only be redeemed on Amazon‘s own website and mobile apps. The funds cannot be transferred to other retailers like Target. There are a few key reasons behind this restriction:

  • Exclusivity Agreements: According to retail analysts, Amazon likely signs exclusivity agreements with gift card issuers to ensure the cards cannot be redeemed elsewhere. This guarantees Amazon retains all the spending.

  • Technical Limitations: Amazon‘s systems are specifically designed to only allow their gift cards to be processed on Amazon platforms. Enabling redemptions elsewhere would require building connections to competitor payment systems.

  • Brand Control: Amazon wants full control over the shopper experience when gift cards are used to make purchases. Allowing spending outside of Amazon would mean relinquishing some brand control.

In 2022, over $6 billion was spent using Amazon gift cards in the U.S. alone according to Blackhawk Network research. Amazon is unlikely to jeopardize losing any portion of this high-value exclusive gift card spending.

Purchasing Target Items on Amazon

The good news is that many products sold at Target can also be purchased on Amazon. Numerous Target brands, including Up&Up, Threshold, and Pillowfort are available on Amazon.

For example, the popular Threshold 100% Cotton Bath Towel sells for $18.99 at Target but can be purchased on Amazon using gift card funds for $19.99.

Here is a comparison of prices for some typical Target items on both sites:

ProductTarget PriceAmazon Price
Up&Up Paper Towels (6 rolls)$7.79$8.99
Threshold Mixing Bowls (Set of 3)$12.99$13.49
Pillowfort Unicorn Plush Toy$10.00$9.99

As you can see, pricing is very similar for identical products found at both retailers. So you can often use Amazon gift cards to buy the same items available at Target.

Maximizing Amazon Gift Card Usage

If you receive an Amazon gift card, here are some tips to make the most of it:

  • Sign up for Prime: Get a 30-day free Prime trial to qualify for free expedited shipping and access to Prime-only deals.

  • Buy digital credits: Redeem gift card balances for Kindle books, Amazon Prime Video, Audible audiobooks, and in-game credits.

  • Exchange for another card: Swap your Amazon credit for a different brand‘s gift card to gain flexibility. Exchange options include Target, Walmart, Starbucks, and more.

  • Shop Amazon first: Check Amazon before other stores when browsing for products, as everyday retail items are often listed at competitive prices.

The Future of Cross-Retailer Gift Cards

There are signs that retail gift card programs could become more interoperable in the future. A 2021 National Retail Federation survey found that 82% of consumers want the ability to use gift cards across multiple merchants.

With digital-first shopping accelerating, major retailers may look to increase flexibility to satisfy consumer demand. But for now, Amazon gift cards remain exclusive to Amazon purchases only.

So when considering gift card options, be aware that Amazon funds cannot be spent at Target. However, you can still shop for many Target products directly on Amazon to maximize your gift card value.

Charles Scott is a dynamic professional whose academic and career achievements demonstrate a strong commitment to excellence in the retail and consumer service industry. Graduating with an MBA from New York University in 2013, Charles has built a diverse and impressive career portfolio. He has held significant roles as a manager, advisor, and marketer, showcasing his multifaceted skills and deep understanding of the industry.

Beyond his direct professional engagements, Charles has made a notable mark as the head writer and founder of ExpertBeacon.com. This platform stands as a testament to his dedication to consumer empowerment and education. ExpertBeacon.com is a resource designed to assist consumers in addressing their persistent questions about products, services, and companies. Under Charles's leadership, the site provides in-depth, well-researched, and accurate information, all structured in easy-to-follow guides and articles. His work here not only highlights his expertise in the field but also his commitment to providing valuable, actionable information to the public.

Charles's approach is centered on a keen understanding of consumer needs and market dynamics, making him a respected voice in the industry. His contributions through ExpertBeacon.com and his professional roles reflect a blend of strategic thinking, practical knowledge, and a genuine desire to enhance consumer experiences in the retail and consumer service sectors.

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