Can You Use Cartwheel on Target.com in 2024? Everything You Need to Know
Target‘s popular Cartwheel app provided customers billions in savings over the years through its additional discounts and percent-off deals. However, as of 2022, Cartwheel has been retired as a standalone app and fully integrated into Target‘s loyalty program, Target Circle.
What does this mean for savvy Target shoppers who want to use Cartwheel deals on Target.com orders? The good news is the discounts live on – you just need to access them through the Target app instead.
In this guide, I‘ll provide a deep-dive into how Target Circle now houses Cartwheel deals, tips for stacking savings on Target.com, and everything else you need to know to maximize your next online order.
The Evolution of Cartwheel at Target
First launched in 2013, Cartwheel was a game-changer in how customers could stack savings at Target. The concept was simple – "spin" the dial to reveal extra discounts in various categories, with offers ranging from 5-50% off.
Over 190 million Cartwheel users utilized these additional bargains across Target‘s stores and Target.com, leading to an estimated $3 billion in total savings over the years.
However, as Target‘s offerings and membership programs expanded, continuing to support Cartwheel as a separate app no longer made strategic sense.
In Q3 2022 alone, Target.com brought in $19.6 billion in sales – representing a 25% digital sales penetration. With e-commerce sales rapidly rising, consolidating rewards into Target Circle provided a seamless experience regardless of how customers shop Target.
Key Differences: Cartwheel vs. Target Circle
While the standalone Cartwheel app is gone, the extra percent-off deals live on through Target Circle. Here is a high-level overview of some key differences shoppers should be aware of:
| Feature | Cartwheel | Target Circle |
|---|---|---|
| Format | Separate smartphone app | Integrated into Target app and website |
| Extra discounts | Variable percent-off deals | Cartwheel deals now accessed here |
| Loyalty perks | None | 1% earn rate on eligible purchases and free shipping |
| Promotions | Early access limited | Early access to sales for members |
The key takeaway? You can still access all the great Cartwheel bargains – you just need to find them through the Target Circle section within the Target app.
Using Cartwheel Deals on Target.com Orders
As a loyalty member myself, I often use Cartwheel‘s percent-off deals (now rebranded as Target Circle offers) to save even more on Target.com purchases.
However, there is one crucial detail to keep in mind:
The Cartwheel deals only apply for in-store pickup or Drive Up orders placed on Target.com.
If you select home delivery, any discounts from Cartwheel will automatically drop off your order total.
Step-by-Step Instructions
Here is exactly how to apply Cartwheel deals for Target.com orders:
- Open the Target app and browse or search for available Cartwheel deals
- Tap the "+" icon to save them to your account
- Place an order on Target.com and select in-store or Drive Up pickup
- The applicable discounts will automatically apply at checkout
- Pick up your order at your selected Target location
It‘s that easy! Just be conscious that you have to choose in-store or curbside pickup to actually score those extra Cartwheel savings.
Stacking Multiple Discounts on Target.com
As an industry expert on retail pricing strategies, I‘m a huge fan of Target‘s discount stacking policies. Shoppers looking to maximize savings should combine:
- Target Circle offers (former Cartwheel deals)
- 5% savings with a Target RedCard
- Manufacturer coupons (either paper or digital)
- Target gift cards
With a little time investment clipping digital coupons and stacking savings in the app, most orders can see 20% or more in total discounts.
To me, this ability to layer on deals makes the products stocked at Target.com even more appealing to consumers. The everyday prices are already competitive, but then you add on top these extra ways to save.
Final Tips for Savings
Hopefully this breakdown better explains exactly how you can keep scoring fantastic bargains thanks to Cartwheel deals on Target.com. The key pointers to remember are:
- Find Target Circle offers (formerly Cartwheel) in the Target app
- These extra discounts only apply for in-store or Drive Up pickup orders
- Combine multiple savings from Target Circle, RedCard, coupons, etc for big savings
For avid Target shoppers looking to maximize savings, I highly recommend taking advantage of these stacking deals on your next Target.com order. The ability to layer on 20% or more in discounts makes great prices even better!
