The Charli Drink: Dunkin‘s Sweet Cold Brew Sensation in 2024

ByCharles Scott Last Update on

In 2020, Dunkin‘ partnered with TikTok celebrity Charli D‘Amelio on a signature cold brew drink. With over 145 million followers and 12 billion likes, Charli‘s incredible influence attracted buzz around the new menu item. Two years later, The Charli remains popular thanks to its balanced sweet and roasty flavors. Here‘s what to expect from The Charli cold brew experience in 2024.

Crafting a Smooth, Sweet Cold Brew

The Charli starts with Dunkin‘s signature cold brew process – coffee grounds steeped in cool water for 12+ hours to extract a smooth, non-bitter flavor. Sweetness comes from 3 pumps of Dunkin’s caramel swirl syrup made with butter and vanilla. Finally, splashing in whole milk creates a creamy, rich mouthfeel.

According to industry reports, cold brew grew 580% from 2015-2020 thanks to its sweeter, smoother taste. Dunkin‘ remains a top chain for U.S. cold brew sales. The Charli offers an approachable cold brew for the less adventurous coffee drinker.

Sweetness Levels Vary

Reddit reviews praise The Charli‘s drinkability while noting sweetness inconsistencies between locations. The caramel swirl can overpower when over-pumped. I‘d recommend starting with 2 pumps if you prefer less sweetness. Extra pumps can always be added to taste. Almond or oat milk will offer even more roasty flavor.

Seasonal Appeal

The Charli first launched as a limited Spring offering alongside merch and a TikTok dance challenge. By Summer 2020, the drink entered Dunkin’s national menu before being temporarily discontinued. After customer demands, Dunkin’ brought back The Charli in 2021 as a recurring seasonal feature from March-May alongside specialty merch and social activations with Charli herself.

Solid Choice Among Dunkin’ Cold Brews

How does The Charli stand against Dunkin’s other cold brew options? I’d categorize it as sweet and smooth while still delivering cold brew‘s signature roasty undertones. By comparison, Dunkin’s classic cold brew emphasizes coffee flavor for aficionados. The Brown Sugar Oat Iced Shaken Espresso makes a bolder play for sweetness using brown sugar and oat milk. Ultimately, The Charli strikes an accessible balance – an easy intro to cold brew for sweeter palates.

Next time you’re craving an uncomplicated pick-me-up between March and May, order The Charli to taste Dunkin’s famous cold brew made Instagrammable thanks to TikTok‘s biggest star.

Charles Scott is a dynamic professional whose academic and career achievements demonstrate a strong commitment to excellence in the retail and consumer service industry. Graduating with an MBA from New York University in 2013, Charles has built a diverse and impressive career portfolio. He has held significant roles as a manager, advisor, and marketer, showcasing his multifaceted skills and deep understanding of the industry.

Beyond his direct professional engagements, Charles has made a notable mark as the head writer and founder of ExpertBeacon.com. This platform stands as a testament to his dedication to consumer empowerment and education. ExpertBeacon.com is a resource designed to assist consumers in addressing their persistent questions about products, services, and companies. Under Charles's leadership, the site provides in-depth, well-researched, and accurate information, all structured in easy-to-follow guides and articles. His work here not only highlights his expertise in the field but also his commitment to providing valuable, actionable information to the public.

Charles's approach is centered on a keen understanding of consumer needs and market dynamics, making him a respected voice in the industry. His contributions through ExpertBeacon.com and his professional roles reflect a blend of strategic thinking, practical knowledge, and a genuine desire to enhance consumer experiences in the retail and consumer service sectors.

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