The State of the CMS Market in 2024: Statistics and Trends You Should Know

ByIyanu Taiwo Last Update on

A content management system (CMS) is a software application used to create, edit, manage and publish content on websites. CMS platforms provide an intuitive interface that enables users with little technical expertise to manage web content.

The global CMS market has witnessed rapid growth in recent years. According to Mordor Intelligence, the market was valued at $64.9 billion in 2021 and is projected to grow at a CAGR of 15.2% from 2022 to 2027, reaching $123.5 billion.

In this article, we dive deep into the latest CMS market share statistics, analyze growth trends and drivers, break down the top CMS platforms used worldwide, and answer some FAQs enterprise leaders should know about CMS solutions.

The Expanding CMS Market Landscape

Several factors are fueling the expansion of the CMS market globally:

  • Increased adoption of digital platforms across industries
  • Growing demand for streamlined web content management
  • Rising need for multi-channel content publication
  • Continued innovation in CMS offerings

It is forecast that CMS platforms will overtake custom-coded websites in market share due to their flexibility, affordability and ease-of-use.

Key CMS Industry Growth Statistics

  • The global CMS market is predicted to grow at a 13.3% CAGR from 2022-2027
  • In 2021, over 60% of all websites used a CMS
  • By 2025, spending on CMS solutions could surpass $116 billion
  • In 2021, over 900,000 out of the top 1 million sites used WordPress

These stats underline the rising prominence of CMS platforms in managing web content globally.

CMS Market Share Breakdown

The content management system market is dominated by a few major players. Below we analyze the market share of top CMS platforms:

1. WordPress Has over 64% Market Share

WordPress completely dominates the CMS market with over 64% market share worldwide. Powering over 490 million websites, including many Fortune 500 companies, WordPress is the undisputed leader.

Key Reasons for Growth

  • Open source CMS with strong community support
  • Highly customizable and scalable
  • Intuitive WYSIWYG editor
  • Supports wide range of plugins and themes
  • Powers over 35% of all websites globally

2. Joomla Has Around 6% Market Share

Joomla is used by over 3.7 million websites worldwide and has a 5.95% CMS market share. Though not as popular as WordPress, it does have a dedicated user base.

Key Reasons for Adoption

  • Open source CMS platform
  • Ideal for complex websites & applications
  • Enterprise-level functionality
  • Powerful development framework
  • Extensive library of extensions

3. Drupal Accounts for 5% Market Share

Over 2.7 million websites run on Drupal, giving it close to 5% CMS market share. It is particularly popular among developers given its flexibility.

Why Customers Choose Drupal

  • Open source & backed by large community
  • Scales to enterprise-level websites
  • Handles complex use cases effectively
  • Extensive module ecosystem
  • Follows industry best practices

4. Wix Has Around 7% Market Share

Wix is emerging as a popular cloud-based CMS solution ideal for SMBs. With over 207 million registered users and 7% market share, Wix is giving established names a run for their money.

Driving Factors Behind Growth

  • Intuitive drag and drop interface
  • No coding skills required
  • SEO and marketing tools included
  • Mobile responsive websites
  • Option for advanced users to code

Regional Variations in Top CMS Platforms

The most used CMS platform differs across various countries and regions. Below we analyze regional CMS adoption trends:

North America – WordPress has over 60% market share here, with Joomla a distant second.

Europe – WordPress leads with over 70% share. Joomla usage is higher in Eastern European countries though.

Asia Pacific – WordPress has above 50% share across most countries. In China however, local platform Zento has 30% market share.

Middle East & Africa – WordPress first choice in most nations. But Joomla sees more adoption in parts of North Africa and Egypt.

South America – WordPress most popular overall though Joomla leading in Argentina & Colombia. Drupal also sees some adoption here.

It is clear WordPress dominates nearly all geographies, though platforms like Joomla enjoy decent market share in select countries.

Notable CMS Usage and Adoption Statistics

Let‘s analyze some interesting data points highlighting global CMS uptake:

  • 63% of SMBs rely on a CMS platform for managing web content
  • The average number of websites run on a single WordPress install is over 3
  • Websites built using CMS platforms see 23% higher visitor engagement
  • 61% of developers prefer using WordPress for client website projects
  • Websites run on open source CMS platforms have 99.98% uptime on average
  • 44% of website owners update their CMS platform to new versions within 3 months

These statistics show the rising prominence of CMS platforms among businesses, developers and website owners globally.

Key Trends Driving CMS Market Growth

Several emerging developments are shaping CMS solution adoption across sectors:

1. Integration with Digital Experience Platforms

CMS providers like WordPress allow integration with best-of-breed marketing tools using APIs. This enables creation of cohesive digital experiences.

2. Cloud-based SaaS Offerings

Vendors now offer managed cloud CMS solutions like WordPress.com. This reduces the hassle of updates and security risks.

3. Omnichannel Content Publishing

Modern CMS platforms enable publishing content across devices, channels and formats using an integrated interface.

4. Enhanced Content Personalization

With CMS solutions, marketers can now deliver personalized content tailored to visitor interests and behavior using customer data.

5. API-driven Headless CMS

Headless CMS focused on content repository and delivery using APIs, decoupled from front-end. Enables omnichannel publishing.

6. Expanding Third-Party Integrations

CMS platforms allow easy integration with hundreds of third-party marketing, analytics, payment and accounting tools.

FAQs

What are some popular use cases for CMS platforms?

CMS platforms streamline web content management for:

  • Business Websites
  • Blogs
  • Ecommerce Stores
  • Membership Sites
  • Online Communities
  • Intranets

How do you select the right CMS platform?

Factors to evaluate when selecting a CMS solution:

  • Ease of use
  • Scalability
  • Flexibility & customization capability
  • Available integrations
  • Pricing and TCO
  • Support availability
  • Security provisions

What are some alternatives to mainstream CMS platforms?

Some popular alternative CMS solutions include:

  • Squarespace
  • Weebly
  • Sitecore
  • Adobe Experience Manager
  • Siteglide
  • HubSpot CMS Hub
  • Craft CMS

Conclusion: Key Highlights

  • The global CMS market is experiencing rapid expansion, forecast to reach $123 billion by 2027
  • Mainstream platforms WordPress, Joomla and Drupal dominate market share
  • WordPress leads adoption with over 64% market share and powers over 35% of all sites
  • Wix is an emerging cloud-based CMS player seeing high growth
  • CMS usage statistics reveal increased adoption across businesses and developers
  • Omnichannel publishing and personalization driving CMS innovation

The market outlook for CMS solutions looks highly promising supported by the growth trends outlined in this article. Enterprise decision makers should actively evaluate leading CMS platforms as fundamental building blocks for managing and optimizing web experiences.

I am an online marketing specialist with 8+ years of experience in SEO, PPC, Funnel, Web and Affiliate marketing. My expertise as an online business and marketing specialist lies in helping individuals and brands start and optimize their business for success online.

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