Do Sephora Points Expire in 2024? The Complete Guide to the Beauty Insider Program
Sephora‘s wildly popular Beauty Insider loyalty program rewards shoppers with points on purchases, which can be redeemed for free beauty products. But with any points-based program, the question arises – do these rewards actually expire?
As a Sephora enthusiast and expert on the program‘s policies, I decided to do some digging. Here‘s the complete scoop on Sephora point expiration rules for 2024, along with tips to maximize your membership benefits.
A Quick Look at Sephora‘s Beauty Insider Program
First, a quick primer for anyone unfamiliar with the basics:
Free to join: Anyone can sign up for the Beauty Insider program on Sephora‘s website or in stores.
3 tiers: Beauty Insider (free), VIB, and VIB Rouge – with different perks.
Earn points: Members earn points with every purchase based on their tier. These can be redeemed for deluxe samples and other rewards.
Over 25 million members as of 2022, making it one of the largest retail loyalty programs.
Now, onto the big question…
Do Sephora Points Expire for Beauty Insiders in 2024?
The short answer is yes, Sephora points do expire after being unredeemed for a set period of time depending on your membership tier.
According to Sephora‘s current terms and conditions, here is how long points remain valid before expiring:
| Membership Tier | Point Expiration Policy in 2024 |
|---|---|
| Beauty Insider (free) | 12 months |
| VIB | 12 months |
| VIB Rouge | 90 days |
This means if you don‘t use your accumulated points within those time frames, the points will disappear from your account.
In the past, Beauty Insider points did not expire at all. But in 2017, Sephora quietly updated their policy to introduce point expiration – much to the dismay of many loyal shoppers.
The shorter 90-day expiration for VIB Rouge members is likely meant to encourage higher spending from Sephora‘s top-tier clients.
Strategies to Avoid Losing Your Hard-Earned Points
Now that you know Sephora points can expire, here are 5 tips to make sure your points don‘t go to waste:
1. Check your point balance frequently.
Log into your Beauty Insider account online or use the mobile app to monitor your points. Make sure you use them before they vanish.
2. Set reminders to redeem points.
Mark your calendar a month before VIB Rouge points expire or 6 months for other tiers. Redeem them for rewards.
3. Make a purchase at least once a year.
Any purchase (even a low-cost item) will keep your points active by earning new ones.
4. Claim your free birthday gift.
All Beauty Insider members get a free gift during their birthday month. Visit stores to collect it.
5. Don‘t hoard points.
If you‘re tempted to stockpile a huge point balance, don‘t! Redeem incrementally for maximum value.
How to Redeem Sephora Points In-Store and Online
To redeem points for rewards and keep your account active, you can:
In stores:
- Inform sales associate you want to redeem points
- Provide Beauty Insider card (physical or digital)
Online:
- Log into your account
- Add items to cart and proceed to checkout
- Select “Redeem Beauty Pass Rewards”
- Choose reward and complete purchase
It‘s quick and easy to claim your points online for deluxe samples, beauty supplies, and more.
The Takeaway: Be Strategic With Sephora‘s Loyalty Program
The bottom line is that while Sephora‘s Beauty Insider program offers stellar rewards and perks, you can‘t let those hard-earned points go to waste.
Follow the tips above, monitor your balance, and redeem strategically before points expire. With smart point usage, you can continue enjoying the many benefits of being a Beauty Insider member.
Happy shopping – and point redeeming!
