Does Ace Hardware Have a Military & Veteran Discount in 2024?
As a leading home improvement retailer with over 5,000 stores nationally, Ace Hardware must appeal to diverse consumer demographics to drive sales. This includes the crucial market segment of active and retired military personnel looking for everyday discounts. According to a 2021 survey by the National Retail Federation, over 85% of military members consider discounts an important factor when choosing retailers. Does Ace Hardware measure up?
The Vast Majority of Ace Hardware Locations Offer a 10% Military & Veteran Discount
While not mandated, over 90% of individually owned Ace Hardware stores choose to provide a military discount, based on consumer analysis by RetailMeNot. This establishes Ace as one of the most widely accessible military discount programs in the home improvement category. However, terms do vary per franchise.
Comparison of Military Discounts Offered
| Retailer | Discount Amount | Key Terms |
|---|---|---|
| Ace Hardware | 10% | In-store only; limited to full-priced, non-sale items |
| The Home Depot | 10% | Valid online and in-store; some exclusions |
| Lowe‘s | 10% | Online and in-store; terms vary by location |
Why Do Retailers Offer Military Discounts?
Catering to military members with exclusive savings opportunities provides several key benefits for retailers like Ace Hardware:
- Drives loyalty and repeat purchases: Military shoppers prioritize discounts when selecting stores. Price-conscious shoppers likely to show ongoing brand loyalty.
- Positive public perception: Supporting active and past military service members garners community goodwill. About 75% of consumers consider social responsibility an important attribute according to a Deloitte survey.
- Higher average transaction totals: Military families often make big, bulk purchases for needs like home repairs. More volume purchased per transaction.
While not mandated, offering a military discount enables Ace Hardware locations to maintain competitive footing in attracting this large consumer segment.
Qualifying for Ace Hardware‘s Military & Veteran Discount
To access the 10% discount in an eligible Ace Hardware store, shoppers must provide valid military identification. This extends to:
Active duty, reserves, National Guard, retired, and honorably discharged veterans from Army, Navy, Air Force, Marines, Coast Guard, and National Guard. Cadets or military family do not qualify.
Proper forms of ID include:
- Valid military ID card
- DD Form 2 Retired ID card
- Veterans Affairs Universal Access card
- Discharge paperwork
Maximizing Overall Savings at Ace Hardware
The military discount offers a reliable 10% price break for service members. But savvy shoppers combine this with Ace‘s other savings opportunities for maximum value:
- Ace Rewards membership – earn $5 per 2,500 points
- In-store coupons, sales, and clearance deals
- Special financing offers – currently 6% back in Reward dollars on purchases $299+ paid via Ace credit card
Combining these incentives with the military discount enables savings from 15-25% for military personnel completing large home projects at Ace Hardware.
Conclusion
Ace Hardware‘s voluntary military discount program allows participating franchises to tap into the brand preference of this crucial consumer segment. Military members and families searching for home improvement deals prioritize retailers supporting veterans through exclusive discounts and promotions. By providing a 10% price break, Ace Hardware appeals to military shoppers building long-term loyalty across thousands of US locations.
