Does CVS Sell Target Gift Cards in 2024? (Full Guide)

ByCharles Scott Last Update on

Target gift cards are one of the most popular gift choices for all occasions. Known for its trendy yet affordable product selection, Target has cultivated an upscale image compared to competitors like Walmart. But with over 10,000 locations, CVS also competes directly with Target in some key categories.

Why You Can‘t Buy Target Gift Cards at CVS

As two of the largest retail chains in the U.S., CVS and Target heavily overlap in pharmacy, beauty, personal care, groceries, and household essentials. In 2022, CVS operated over 9,900 stores while Target boasted 1,919 locations.

With so much direct competition, it makes strategic sense for CVS not to offer gift cards for Target. According to retail analyst Gary Johnson, "Selling a major competitor‘s gift cards in your own stores simply doesn‘t align with the goal of drawing customers to your own brand."

While unconfirmed, there are indications that CVS may have sold Target gift cards many years ago before their product offerings significantly overlapped. But today, you‘ll only find alternatives like Amazon, Macy‘s, and Visa gift cards at CVS.

Where To Buy Target Gift Cards

While Target gift cards aren‘t at CVS, they are readily available both online and in-store:

At Target

Target stores sell plastic gift cards in any amount between $5 and $500. You can also buy eGift cards directly on their website in popular denominations like $25, $50, and $100.

Grocery Chains

Nearly every major grocery store like Kroger, Safeway,Publix, and Albertsons carries Target gift cards.

Warehouse Stores

Membership clubs such as Costco, Sam‘s Club, and BJ‘s Wholesale all stock Target gift cards for their shoppers.

Drugstores

Even though CVS doesn‘t offer them, other pharmacies like Rite Aid, Walgreens, and Duane Reade typically have Target gift card racks.

Home Improvement

Hardware stores including Lowe‘s, Home Depot, and Ace Hardware stores generally sell Target gift cards.

With so many retail options, purchasing a Target gift card without visiting CVS is simple.

How Much Money Should You Put on a Target Gift Card?

According to a National Retail Federation survey, the average consumer loads $47 onto a Target gift card. But the amount can vary greatly depending on the occasion:

  • Birthdays: $25 – $100

  • Weddings: $50 – $100

  • Christmas: $25 – $100

  • Graduations: $50 – $100

  • Baby showers: $25 – $50

Experts recommend putting at least $25 on a Target gift card so the recipient has more flexibility in what they can purchase.

Gift Card Alternatives at CVS

While shoppers can‘t buy Target gift cards at CVS, there are plenty of other general merchandise and prepaid gift card options including:

  • Amazon – For an unrivaled selection of over 12 million products.

  • eBay – Allowing used and new purchases from sellers worldwide.

  • Macy‘s – Offering higher-end fashion brands and home goods.

  • JCPenney – Featuring affordable apparel, accessories, and housewares.

  • Kohl‘s – Providing deals on clothing, beauty, toys, and home.

  • GameStop – Selling new and used video games and consoles.

  • Visa – Providing flexibility to shop anywhere like Target.

So while Target gift cards aren‘t sold at CVS, savvy shoppers still have great gift card choices.

The Final Verdict

Target may be one of the most popular gift card choices for its reputation of stylish, affordable products. But since they directly compete across pharmacy, grocery, and retail categories, CVS has strategically chosen not to sell Target gift cards.

Fortunately, Target cards are still readily available at Target stores, grocery chains, warehouse clubs, and thousands of other retailers nationwide. And CVS offers its own selection of gift cards for shoppers, just not including their key competitor Target.

Charles Scott is a dynamic professional whose academic and career achievements demonstrate a strong commitment to excellence in the retail and consumer service industry. Graduating with an MBA from New York University in 2013, Charles has built a diverse and impressive career portfolio. He has held significant roles as a manager, advisor, and marketer, showcasing his multifaceted skills and deep understanding of the industry.

Beyond his direct professional engagements, Charles has made a notable mark as the head writer and founder of ExpertBeacon.com. This platform stands as a testament to his dedication to consumer empowerment and education. ExpertBeacon.com is a resource designed to assist consumers in addressing their persistent questions about products, services, and companies. Under Charles's leadership, the site provides in-depth, well-researched, and accurate information, all structured in easy-to-follow guides and articles. His work here not only highlights his expertise in the field but also his commitment to providing valuable, actionable information to the public.

Charles's approach is centered on a keen understanding of consumer needs and market dynamics, making him a respected voice in the industry. His contributions through ExpertBeacon.com and his professional roles reflect a blend of strategic thinking, practical knowledge, and a genuine desire to enhance consumer experiences in the retail and consumer service sectors.

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