Does Target Have Afterpay in 2024?
Afterpay, the leading "buy now, pay later" (BNPL) service with over 16 million users globally as of 2021, has partnered with retailers like Target to allow online shoppers more flexible payment options [1]. But specific policies around in-store use can vary.
Afterpay Online at Target
As of 2023, Target shoppers can use Afterpay for purchases made at Target.com or on the Target app. To use it:
- Add items to your online Target cart
- Select Afterpay at checkout
- Log into your Afterpay account or sign-up
Easy as that. Your order total gets split into 4 interest-free payments over 6 weeks.
The BNPL industry overall is booming – with an expected market size over $166 billion by 2023 [2]. Services like Afterpay are appealing to younger shoppers looking for alternative financing [3].
Afterpay In-Store at Target
Here‘s where Target‘s Afterpay policy deviates…
While Afterpay is accepted for online Target purchases, it is not currently accepted in Target‘s retail stores in the United States.
Reasons For In-Store Exceptions
Why doesn‘t Target allow Afterpay in-stores when other retailers like Sephora, DSW, and Anthropologie do? There are a few likely reasons:
Target offers competing BNPL services – Target already partners with Sezzle, Affirm, and PayPal‘s Pay in 4 which can be used in-store [4]. So Afterpay may be redundant.
Infrastructure challenges – Processing buy now pay later transactions requires integration of digital wallets and apps which can be complex for large retailers like Target.
Most Target sales remain in-store – As of 2021, in-store purchases still accounted for over 85% of Target‘s sales [5]. So there may be less incentive to add additional BNPL payment complexity.
Contrast this with Australia and New Zealand where Afterpay is accepted both online and in Target stores:
| Country | Afterpay Accepted Online | Afterpay Accepted In-Store |
|---|---|---|
| United States | Yes | No |
| Australia | Yes | Yes |
| New Zealand | Yes | Yes |
The option for in-store use gives overseas Target shoppers more flexibility with Afterpay transactions.
Afterpay Purchase Limits at Target
There are defined purchase limits in place when using Afterpay online at Target in 2024:
- Minimum Order Value: $1
- Maximum Order Value: $1,000
As long as your purchase is between $1 and $1,000 you can select Afterpay at online checkout. Any total above $1,000 won‘t be eligible.
Conclusion
To summarize, Target accepts Afterpay for online purchases made through Target‘s website and app. But US shoppers cannot yet use Afterpay for instore checkout due to policies and broader retail infrastructure hurdles.
It will be interesting to see if client demand and the growth of BNPL prompt Target to accept Afterpay more broadly in the coming years. But for now, in-store Target shoppers need to use other payment methods at checkout.
