Key Facebook Statistics and Usage Insights for 2024
With over 2.9 billion monthly active users as of Q4 2022, Facebook remains the biggest social media network worldwide. Understanding Facebook‘s massive reach and how people use the platform provides valuable insights for marketers and businesses looking to effectively engage their target audiences.
This article presents the most important Facebook statistics to know in 2024, from crucial usage metrics to revenue data and growth trends over time.
Monthly and Daily Active Facebook Users
Facebook has 2.96 billion monthly active users (MAUs) as of Q4 2022, comprising 49.3% of the total global social media audience. This makes it the largest social network worldwide.
There are 1.98 billion daily active Facebook users on average for December 2022. This means 67% of monthly users are accessing Facebook daily.
The massive audience scale makes Facebook attractive both for connecting with current customers and reaching new segments.
Monthly Active Users (MAUs) on Facebook since 2008. Source: Statista
Facebook User Demographics
Understanding who uses Facebook by age, gender, location and other attributes can help marketers effectively target relevant segments.
Age of Facebook Users
- 13% of Facebook users are aged 18-24 years old. A further 29% are 25-34 years old.
- However, the 35-44 and 45-54 age brackets also comprise a significant base at 21% and 17% of users respectively.
- Only 7% of users are aged 55-64, while 10% are over 65 years old.
In summary, Facebook has strong penetration across millennial and middle-aged audiences, while retention among teenagers is lower as they shift to newer platforms like TikTok.
Gender Breakdown
- 44% of Facebook users are female, while 56% identify as male as per 2022 estimates.
Location of Users
The top 5 countries comprising Facebook‘s user base:
- India: 350 million users
- USA: 200 million
- Indonesia: 170 million
- Brazil: 150 million
- Mexico: 85 million
Emerging markets show higher future growth potential for Facebook relative to saturation in developed countries.
When Do People Use Facebook?
Facebook sees fluctuating usage patterns throughout weekdays compared to weekends:
- Weekday usage peaks occur mid-morning and in the evening after work hours.
- Weekend usage is more consistent throughout the daytime and evening.
Wednesday evenings tend to have the most Facebook traffic overall, followed by Thursdays.
These insights help guide best times to post content and run advertising campaigns on Facebook to capture targeted users.
Facebook Mobile vs Desktop Usage
As with most social platforms today, Facebook is overwhelmingly used on mobile:
- 98% of monthly Facebook usage occurs on mobile devices.
- Just 2% access Facebook on desktop PCs.
Within mobile usage:
- 90% use smartphones to access Facebook
- 8% use tablets
This highlights the importance of optimizing Facebook content and ads for mobile platforms, especially designing for smaller smartphone screens.
Facebook Revenue and Business Model
The vast majority of Facebook‘s over $118 billion revenue in 2021 came from advertising:
- 97.5% from ads
- 2.5% from payments and other fees
Other key stats around Facebook‘s ads business:
- Over 12 million advertisers actively promoted ads on Facebook as of 2021
- Average revenue per user (ARPU) is $9.27 per quarter as of Q3 2022
- Cost per mille (CPM), a key digital ad pricing metric, averaged $8.13 in 2021
Both CPM rates and Facebook‘s ARPU have risen over 30% over the past 5 years. Rising prices reflect advertisers‘ continued willingness to pay more to leverage Facebook‘s extensive targeting capabilities and growing ecommerce functionalities.
Facebook Growth Trends
While Facebook‘s global growth is slowing with saturation in Western markets, user bases continue expanding in Asia, Africa and South America.
- Facebook user growth was less than 10% year-over-year for the first time in Q4 2021.
- However, monthly active users still rose 4% from 2021-2022.
- Over 65% of users are based outside Canada & the USA. Developing countries show the strongest future potential.
Engagement metrics also remain robust:
- Facebook usage averages around 58 minutes per day among all monthly users as of Q3 2022.
- There were over 55 billion Facebook like actions and 75 billion Facebook comment actions in Q4 2022 alone.
Conclusion
Facebook retains unparalleled scale in social media today, providing marketers unique opportunities to engage large swaths of users across demographics and geographies.
While growth is slowing and use among teenagers dropping, Facebook still offers access to over 2.9 billion monthly users and continues expanding user bases across developing regions.
The prevalence of mobile makes smartphone-optimized content essential. Facebook‘s vast revenue engine also gives them resources to continue evolving features and experiences to maintain engagement into the future.
Understanding the core Facebook statistics around audience, usage, engagement and monetization forms crucial groundwork for marketing success as social media marketing evolves.
