How Much Does YouTube Pay Per View in 2024?

So you‘ve started a YouTube channel and are wondering: how much could I potentially make from those entertaining cat videos or helpful DIY tutorials? As a producer of popular YouTube content, earning money from AdSense and YouTube‘s Partner Program may be on your mind.

The amount of money a YouTuber makes per view varies quite a bit and depends on the type of content, audience demographics, advertising demand, and more. But video creators can use some averages across YouTube to estimate their potential YouTube channel earnings based on view counts.

In this beginner‘s guide, we’ll dig into:

• How YouTube pays creators compared to other video platforms
• Average earnings per 1,000, 100,000 and 1 million video views
• The YouTube monetization and review process
• Major factors influencing channel earnings over time
• Tips for improving viewer engagement and loyalty

Let’s start with a quick look at how YouTube actually pays creators for their content.

How YouTubers Get Paid for Their Videos

YouTube utilizes a digital advertising model to pay creators. For all monetized videos, advertisements play before, during, or alongside the video content. The advertisers pay YouTube each time one of these video ads is displayed or clicked.

As a YouTube partner, you can make money from these advertiser purchases through two main programs:

YouTube Partner Program – YouTube shares 55% of the ad revenue earned on your videos. Top creators get further "preferred" rates up to 90% of the revenue.

Google AdSense – For display ads around or overlaid on videos, publishers can earn 68% of the revenue per ad. This relies on an AdSense account connection.

How YouTube Monetization Compares

YouTube remains the video behemoth, but platforms like Facebook, TikTok and Snapchat now offer their own monetization programs for creators of in-demand content.

Let‘s analyze some core differences in partner programs across video platforms:

As you can see, each platform caters to different content styles and audience expectations. YouTube remains the video monetization gold standard in 2024. Ad revenue sharing offers uncapped earning potential correlated to viewership and loyalty over the long term.

Next let‘s analyze some example YouTube payouts per major view threshold.

YouTube Earnings Per View Thresholds

Since YouTube earnings depend so much on audience, content type, and monetized ad formats, there is no universal pay rate per view. However, we can analyze some averages and ranges:

1,000 YouTube Video Views

This view count is common when first starting out on the platform. Based on averages, YouTubers can expect to earn:

$2-$10 per 1,000 video views

• $7 per 1,000 video game stream views
• $5 per 1,000 sports highlight reel views
• $3 per 1,000 book review views

The interactive Stream Hatchet platform tracks live stream gaming channel metrics across platforms. According to their data,top gaming creators earned $7.40 per 1,000 YouTube views in December 2022. This shows potential for higher than average earnings within lucrative categories.

In the end we must account for discounted ad views from:

• Audience using ad blockers
• Skippable video ads
• Low performing channels

Factoring in these items, $3-$5 average revenue for 1,000 monetized views is reasonable for small channels. Still, these YouTube earnings can add up over thousands of views per month.

100,000 YouTube Video Views

Hitting six figures of video views indicates an engaged, growing audience. Estimated revenue jumps up to:

$100-$5,000 per 100,000 video views

Based on data from over 11,000 YouTube channels analyzed by SocialBook, here are average 2020 RPM rates by content category for larger channels:

With strong viewership momentum around compelling content, YouTubers can achieve $5 RPM for 100,000 views on channels focused on ecommerce, marketing, business, cryptocurrency and more.

This means over $500 total for 100,000 views once ads play for at least half their audience. Prominent placement in YouTube search and recommendations accelerates this growth phase.

1 Million YouTube Video Views

Every YouTuber dreams of joining the “Million Views Club”! While going viral with a single video can happen unexpectedly, even anticipated million view videos indicate an influential, established channel.

For one million views, top YouTube creators report earnings of:

$1,000-$40,000 per million views

The highest earners attract premium advertisers in competitive niches like finance, business and computing. These categories can drive over $30 RPM for channels that deliver valuable demographic groups who engage deeply with content.

YouTube channel host Sunny Vee generates the above monthly views and income from viral personal finance and investing explainers. This allows him to earn over $40k per month consistently.

These multi-million view creators treat YouTube as high-paying media businesses, hiring teams to ideate, produce and promote video roadmapsoptimized for maximum discoverability.

As the numbers show, popular YouTube channels can become major revenue streams supporting full-time jobs and careers at higher view ranges. But first you need to get set up for YouTube monetization.

How to Start Monetizing Videos on YouTube

Enabling monetization features on your YouTube account takes just a few steps:

1. Enable Monetization in Creator Studio settings once eligible. This unlocks channel revenue features.

2. Link an AdSense Account to start collecting earnings from multiple income streams.

3. Turn on Ads for chosen videos following advertiser guidelines. Select ad formats.

4. Apply to the YouTube Partner Program so the platform can confirm your channel meets all policies and terms. This checks off all legal requirements.

5. Get reviewed by YouTube over 1-2 weeks typically for an official decision on monetization eligibility.

Once approved for the partner program, your connected AdSense account starts tracking revenue each month as viewership accumulates on both old and new content.

Just remember that YouTube has strict rules around copyright, hateful messaging, and harming advertisers’ brand safety. Following their guidelines closely prevents issues with videos getting limited ads or demonetized.

Beyond satisfying these baseline policies, some of the most important factors influencing stable earnings boil down to your audience, content quality and viewer engagement patterns over time.

Key Factors Influencing YouTube Channel Earnings

Beyond raw view volume, these five major elements impact potential revenue growth:

Demographic Factors

Audience age, gender, income level and other attributes determine desirability to advertisers. YouTube channel data can uncover viewer demographics.

For example, views from 18-24 year olds are often more valuable than 65+ given the formers‘ active spending habits. Analyze your audience makeup:

Use this visibility to tailor video topics to the strongest groups if needed or highlight other demographic targeting opportunities to brands.

Geography

U.S. and Canadian viewers tend to drive stronger RPM rates compared to many other countries given factors like high cost of living and advertising competition.

If you find over 50% of traffic originates from lower earning regions like parts of Asia, Africa or South America, this will suppress overall channel earnings. Consider geotargeting select sponsorships or promotions to USA and Canada for premium payouts.

Seasonality

Hot seasonal topics around holidays and events temporarily increase advertiser demand and bids for associated types of content.

For example, channels focused on toys, electronics and gifts could earn 2-3X more in November-December compared to their January baseline during the YouTube ad buying rush around Christmas shopping.

Compare analytics across calendar seasons and create videos aligned with upcoming hot seasons for possible viral, monetization boosts.

Content Type

YouTube defines a wide spectrum of “advertiser-friendly content” but some categories lead to higher and more stable earnings long-term:

• Educational videos
• Family friendly or kids content
• Pop science explainers
• Commentary around engaging topics
• Gaming streams

These align well with top brand safety requirements. On the other hand, sensitive or offensive videos quickly get limited monetization and lower CPMs from advertisers:

• Controversial social issues
• Sexual content
• Violent material
• Profane language
• Dangerous stunts

Evaluating the themes and inclusion level of your content categories indicates where you may unlock greater video monetization or need to adapt formats to open up ads.

Audience Retention Metrics

Videos that reliably engage viewers to watch over 50%, or even 70-90%, of the full duration signal an audience strongly interested in the content.

Higher Interest = More ads served = Greater Revenue

Compare audience retention rates across your video library to guide investments:

In the example above, Video 3 is underperforming on keeping viewers actively watching throughout despite strong view volume. Improving retention here through tactics like better intro hooks, chapter markers or clearer value propositions allows more mid-roll ads to play and directly boosts monetization.

Let‘s explore more techniques to increase audience watch time beyond the factors above.

Lifting YouTube Viewer Retention for Higher Earnings

Viewers dropping off before videos end cuts potential ad placements and earnings. What retention tips work to keep audiences watching longer?

Optimize Video Length by Category

Are videos too long and losing interest or so short that viewers click away seeking more depth?

Analyze top performers in your niche to guide ideal length. For example tutorial videos often thrive at 5-7 minutes to solve common questions while commentary can engage for 10-15+ minutes.

Structure Videos Around Audience Journey

Hold attention by establishing context and stakes upfront, educating through middle analysis, and satisfying viewers with strong conclusions. Create this fulfilling journey for each piece.

Promote Viewer Loyalty

Directly asking audiences to like, subscribe and enable alerts fosters viewer loyalty. This trains fans to anticipate and watch new videos upon release for richer watch history data.

Building retention with dedicated fans who consume all videos leads to predictable revenue scalability over time.

Besides boosting YouTube ad earnings directly, influencers also leverage income like merchandise, affiliate programs, sponsorships and fan donations. Let‘s expand our monetization study to include these other money makers.

Expanding Income Beyond YouTube Ads

For top YouTubers especially, ads represent one revenue stream tied to free content. Additional options that can support full-time careers include:

Brand Sponsorships – Promoting a product, service or retailer for a negotiated sponsorship fee based on audience scale and video integration requirements. These direct brand deals are highly popular with millions of collective views.

Affiliate Links – Earn a sales commission promoting discount codes or shared links leading to conversions on partner ecommerce sites. Affiliate income scales through always-on links without more work.

Membership Programs – Offer exclusive perks like bonuses or direct access for a monthly fee. Locked videos and member chats also add value.

Super Chats & Tips – Earn one-time donations from live video viewers expressing appreciation and support via chat.

Merchandise – Sell self-branded apparel, accessories, decor and other physical/digital goods promoting your personality and content to loyal followers. Markups over production costs translate into profit.

Crowdfunding – Platforms like Patreon, Floatplane or Buy Me a Coffee allow recurring donations from true fans funding projects and content outside YouTube‘s influence.

Savvy YouTube creators combine multiple income solutions for reliance beyond just video ads or occasional sponsorships vulnerable to platform algorithm changes. Establishing diverse revenue mix adds stability.

Speaking of relying on external support, let‘s shift gears to cover YouTube Multi Channel Networks.

YouTube MCNS vs Partner Program

As an alternative or addition to the YouTube Partner Program, Multi Channel Networks (MCNs) offer monetization services…for a hefty cut.

MCNs evolved last decade to help video creators manage uploads, grow visibility, sell merch, secure sponsors and more in exchange for 5-30% of YouTube earnings.

For new channels lacking experience or influence, MCNs can provide turnkey business support like:

• Copyright protection
• Channel optimization
• Production facilities
• Merch development
• Brand sponsorships
• Legal compliance

However, the network revenue share decreases earnings potential as an individual partner. And top YouTubers tend not to need the breadth of MCN resources.

Carefully evaluate if an MCN makes sense based on the experience gap you need to fill as a solo channel owner vs costs incurred.

Turn Those Views into YouTube Channel Revenue

While YouTube CPM and RPM rates fluctuate daily, YouTubers can expect to earn a small income stream from just 1,000 views. Revenues scale substantially by 100,000+ views for creators who:

• Analyze and cater to loyal audience groups
• Focus on quality over quantity content
• Promote steady viewer engagement
• Follow strict platform guidelines and terms
• Diversify monetization models

Passionate creators who leverage YouTube best practices can convert video views into personal media businesses supporting full-time careers over time.

Check out these additional tips and resources for maximizing your YouTube channel‘s money making potential:

• 5 Ways to Make the Most Money with YouTube Videos
• What 16 Top Creators Earn Per YouTube Views
• YouTube Channel Growth for Beginners

Keep creating and may the YouTube algorithm gods smile down upon your video success! Let me know if you have any other monetization questions.