How Much Can You Earn from 2 Million YouTube Views?

ByJames Dorn Last Update on

As an experienced gaming creator with over 500K subscribers, I estimate you can reasonably expect to earn between $8,000 and $48,000 from 2 million YouTube views in 2024. However, your earnings per view can vary drastically based on factors like audience retention, video length, demographics, and more.

Key Factors That Determine Your YouTube RPM

Your RPM (revenue per thousand views) largely depends on:

  • Audience Retention: Views with higher watch time and lower drop-off rates earn more because audiences are more engaged. My videos average 70% retention.
  • Video Length: Longer videos over 8 minutes have multiple mid-roll ads, boosting RPM. My videos average 12-15 minutes long.
  • Demographics: Views from the USA, Canada, UK, and Australia generate more. 95% of my viewers are from English-speaking countries.
  • Ad Types: Skippable video ads earn very little, non-skippable 30-second ads pay much more per impression.
  • Video Quality & Brand Safety: Higher resolution, brand safe content allows access to higher paying ad types.

Based on these factors, my current estimated RPM range is between $3 to $5 per 1,000 views.

Estimated Earnings Per View Milestone

Here is what I‘ve earned from YouTube based on previous view counts:

# of ViewsEstimated Earnings
100,000$300-$500
500,000$1,500-$2,500
1 million$3,000-$5,000
2 million$6,000-$10,000

As you can see, at 2 million lifetime views, my estimated earnings directly from YouTube ads fall between $6,000 and $10,000. This matches up with the projected range I provided earlier.

However, I earn additional income through channel memberships, affiliate commissions, sponsorships, and selling merchandise which contributes to my full-time income as a creator.

Tips to Boost Your YouTube RPM

Here are some best practices I‘ve used to maximize revenue:

  • Encourage longer watch times and viewer loyalty
  • Produce videos over 8 minutes long
  • Enable affiliate links and channel memberships
  • Use clickable thumbnails and effective calls-to-action
  • Track audience retention metrics in YouTube Studio
  • Experiment with different ad placements in videos
  • Foster a brand safe environment

Let me know if you have any other questions on growing your earnings per view or via other monetization methods! I‘m always happy to share what I‘ve learned as a full-time gaming creator.

James K. Dorn, a passionate gamer deeply immersed in the world of video gaming. My journey in gaming is not just about playing; it's about exploring every facet of the games I love. I am particularly fascinated by the intricate worlds of role-playing games like "The Witcher" series and "Elder Scrolls: Skyrim," where every decision shapes the story.

As a strategy game enthusiast, I spend hours devising tactics in games like "Civilization VI" and "StarCraft II," always eager to share my strategies with fellow gamers. I'm also an ardent follower of the ever-evolving landscape of indie games, finding gems like "Hollow Knight" and "Celeste" that offer unique, compelling experiences.

My content isn't just reviews; it's about deep dives into game mechanics, storytelling, and the art of game design. I love dissecting the narratives of games like "The Last of Us" and discussing the innovative gameplay of titles like "Death Stranding."

Being at the forefront of gaming news, I eagerly anticipate and share insights on upcoming releases like the next big open-world adventure or the latest in the "Final Fantasy" series. My goal is to build a community where we not only play games but also appreciate the artistry and effort behind them. Join me in this gaming journey, where every session is an adventure, and every game is a story waiting to be told.

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