How to Find and Promote Amazon Storefronts: The Ultimate Guide

Amazon storefronts allow sellers to create customized brand pages to showcase their products and tell their brand‘s story. With over 300 million active customers on Amazon, storefronts are an impactful way for sellers to stand out and boost sales.

But with millions of products and sellers on Amazon, how do you actually find storefronts relevant to you as a shopper or seller? This comprehensive guide will walk you through all the methods for discovering and promoting Amazon storefronts.

What is an Amazon Storefront and Why Should You Care?

An Amazon storefront is essentially a seller‘s customizable homepage on Amazon that displays their brand logo, images, videos, products, and more. Sellers create storefronts to:

• Showcase products: Beautifully display products using custom images/videos.
• Tell their brand story: Share their mission, values, and brand with narrative text, images, and videos.
• Improve branding: Create a holistic brand experience with consistent visuals and messaging.
• Increase sales: Highlight best-selling products, new arrivals, promotions to boost conversions.

As a shopper, storefronts allow you to discover interesting brands and products you may not find on Amazon search alone. You can follow storefronts to stay up-to-date on new product launches, promotions, gift guides, and more.

How to Find Amazon Storefronts as a Shopper

If you’re looking to find storefronts to follow or learn about new products, here are the top ways to discover them:

1. Search for Storefronts on Amazon Using Keywords

The easiest way is to simply search for relevant storefronts directly on Amazon.com.

For example, if you like makeup products, search for terms like “makeup storefront”, “beauty store”, or brand names like “L’Oreal storefront”. This will display storefront results related to those keywords.

You can go through the results and find storefronts that interest you. Make sure to click “Follow” on the brands you like to stay updated on new arrivals and deals.

2. Discover Storefronts Shared on Social Media

A lot of Amazon sellers promote their storefronts on social platforms like Instagram, Facebook, and TikTok.

Search for relevant Amazon hashtags like #AmazonStorefront, #FoundItOnAmazon, #AmazonFashion, etc. to discover seller posts featuring their storefront handles. You can then search those handles directly on Amazon to view their storefronts.

Following sellers you discover on social media is a great way to keep up with brands you like and get exclusive deals and launches.

3. Browse Collections and “Favorites” from Influencers

Many influencers and content creators on Amazon create “Collections” of their favorite products and share “Favorite Finds” recommendations.

You can discover these curated storefronts by:

• Browsing influencer live streams on Amazon Live: Creators often showcase products from their Collections.
• Following influencers sharing Amazon hauls on YouTube/Instagram: Video descriptions contain storefront links.
• Finding blog posts featuring Amazon products: These include storefront URLs to shop featured items.

Save interesting Collections you find to get customized product recommendations from influencers you like.

How Sellers Can Create Amazon Storefronts

As an Amazon seller, setting up a Storefront can significantly boost your brand presence and sales. Here’s how to create one:

Step 1: Enroll in Amazon Brand Registry

To create a Storefront, you first need to enroll your brand in Amazon Brand Registry. This connects your product listings to your brand name, logo, and registered trademarks.

Go to Amazon Brand Registry and submit your trademark, logo, and other brand info for review.

Step 2: Set Up Your Seller Central Account

Once your brand is registered, set up or sign in to your Amazon Seller Central account. This is where you manage your product catalog, orders, advertising, and storefront.

Under “Seller Account”, click on “Set up a Storefront” and choose your preferred store name and template.

Step 3: Customize the Design Elements

Amazon provides professionally designed templates you can customize with your branding. Upload your logo, brand images, videos, etc. to create an immersive brand experience.

Make sure your storefront reflects your brand story and products. Add shoppable sections like top products, new arrivals, or gift guides to boost conversions.

Your storefront is now ready to drive sales and traffic to your brand!

Promoting Your Amazon Storefront Effectively

Creating a storefront is the first step. The next crucial part is actually promoting it to bring in customers.

Here are powerful ways Amazon sellers can market their storefronts:

Utilize Amazon Marketing Services

Amazon provides robust advertising tools to promote brands directly to Prime shoppers.

Sponsored Brands displays your brand ads in search results:

Amazon DSP displays high-impact ads on and off Amazon to reach wider audiences.

Coupon Ads promotes special deals and offers to incentivize purchases.

These self-service platforms make Amazon advertising accessible for businesses of all sizes.

Partner With Relevant Influencers

Collaborating with nano or micro influencers in your product niche provides several benefits:

• Increased awareness: Influencers promote your products/storefront to new audiences.
• Reviews and social proof: Positive product reviews/unboxings build credibility.
• Higher conversions: Followers trust influencer recommendations leading to more sales.

Make sure to vet potential partners to ensure content and audience alignment. Offer free products, affiliate commissions, or set influencer rates to incentivize promotions.

Share Storefront on Social Channels

Don’t forget to share your shiny new storefront on your own social media channels!

Create Instagram posts, TikTok videos, YouTube hauls featuring your products. Include your Amazon storefront link and relevant hashtags like #AmazonStorefront to maximize discovery.

Ask satisfied customers to tag your storefront when sharing purchases or reviews. User-generated content builds authenticity and provides unpaid amplification.

Key Takeaways on Finding and Promoting Amazon Storefronts

Here are the critical pointers to retain when discovering or marketing Amazon storefronts:

• For shoppers – Use Amazon search, check social media, and leverage influencers to find cool storefronts and products.
• For sellers – Enroll in Brand Registry, create a polished storefront in Seller Central, and invest in advertising to boost traffic.
• Hashtags like #AmazonStorefront, collaborations with nano influencers, and sharing on social channels are great ways to get discovered.

Creating an exceptional storefront provides sellers an opportunity to create a differentiated branded experience that builds loyalty and sales. By implementing the tactics in this guide, both shoppers and sellers can mutually benefit from the platform’s extensive reach.

So sharpen your storefront marketing plan and get ready to connect with millions of customers today!