How to Share Instagram Reels to Facebook: A Step-by-Step Guide
Instagram Reels present a fun, engaging way to create entertaining short-form videos. And sharing those Reels to Facebook is a great way to showcase your content to more people.
In this comprehensive guide, you‘ll learn how to seamlessly cross-post Instagram Reels to Facebook.
Linking Instagram and Facebook Accounts
The first step is connecting your Instagram and Facebook accounts. This allows you to easily share content between the platforms.
Here‘s how to link accounts:
- Open the Instagram app and go to your profile
- Tap the hamburger menu icon in the top-right and go to Settings
- Select "Accounts Center" and tap "Linked Accounts"
- Tap "Connect to Facebook" and login to your Facebook account
- Allow permissions for linking accounts
Once your accounts are successfully connected, you can start cross-posting Instagram Reels to Facebook.
Sharing Reels to Facebook
Sharing an Instagram Reel directly to Facebook only takes a few quick taps.
To share a Reel:
- Tap the 3-dot menu on any Reel on your Instagram feed
- Select "Share to" and choose "Facebook"
- Tap "Share" to publish the Reel to your connected Facebook account
You can add a custom caption and edit the content before posting to Facebook.
Alternatively, you can enable "Recommend on Facebook" in your Instagram settings. This will automatically share newly posted public Reels to Facebook.
Go to Settings > Account > Sharing to Facebook and toggle on "Recommend on Facebook" to turn on auto cross-posting.
Optimizing Reels for Sharing
When sharing Reels, keep in mind some best practices to optimize content for Facebook:
File Format: Facebook supports both horizontal and vertical videos. But vertical videos tend to get more engagement on mobile.
Length: Keep videos under 60 seconds ideal for Facebook. Shorter videos tend to get more views.
Captions: Write compelling, engaging captions to provide context and encourage shares.
Cover Images: Choose eye-catching preview cover images to stand out in the Facebook feed.
Hashtags: Include relevant hashtags in your caption to help people discover your Reels.
Engaging Your Audience on Facebook
Don‘t forget to engage with your audience after sharing Reels to Facebook. Responding to comments, asking questions, and sharing user posts helps build community.
It shows followers that you value them and encourages more participation. Plus, user-generated content can introduce your Reels to new audiences organically.
Troubleshooting Issues with Sharing
If your cross-posted Reels aren‘t appearing properly on Facebook, here are some common issues and fixes:
Reel Not Shared: Ensure Instagram and Facebook accounts are still connected in your Instagram account center settings.
Reel Not Visible: Check that Reel privacy is set to "Public" in Instagram settings. Also confirm Facebook privacy settings allow public post visibility.
Errors Sharing: Update Instagram and Facebook apps to latest versions. Or try logging out and back into both apps to refresh permissions.
Key Takeaways
Sharing to Facebook is a fast, simple way to get more eyeballs on your Instagram Reels. Keep these tips in mind:
- Connect Instagram and Facebook accounts for easy cross-posting
- Share Reels directly from 3-dot menu or turn on auto-sharing
- Optimize Reels with vertical format, concise length, compelling captions
- Engage followers by responding and reposting user-generated content
- Check privacy settings and app versions to fix issues sharing
With the right strategy, sharing Reels to Facebook can help expand your reach and grow your audience across social platforms.
