IKEA‘s 2023 Slogan Says It All About This Iconic Brand
As one of the most recognized retail brands in the world, IKEA has built its identity around helping customers furnish their homes affordably. A key component of that brand identity? IKEA‘s memorable slogan that encapsulates what they stand for. Let‘s explore the meaning and evolution behind IKEA‘s current 2023 slogan.
The Slogan That Sums Up IKEA‘s Ethos
IKEA‘s slogan as of 2023 declares "Let‘s Make Your Home Special". Introduced in 2021 for their 70-year catalog anniversary, it speaks to offering functional, budget-friendly solutions for customers looking to upgrade their living spaces.
As IKEA CMO Elin Magnusson stated in an interview with AdWeek, "It’s a statement of intent reflecting what we stand for. We want to share our home furnishing competence and inspire people, no matter their needs, dreams, or budget."
This feel-good slogan neatly ties into core parts of the IKEA brand promise:
- Affordable Prices: Making stylish upgrades achievable for the many
- Democratic Design: Well-designed products suited for real-life homes
- Functionality: Practical, space-saving solutions to de-clutter
As Magnusson suggests, the slogan rings true to what IKEA has aimed to deliver since its 1943 founding.
How IKEA‘s Slogans Evolved Over 80 Years
While "Let‘s Make Your Home Special" leads the way today, IKEA built its retail empire on the back of a few iconic slogans through the decades.
Here‘s a look at how the slogans have shifted with the times:
| Year Introduced | IKEA Slogan |
|---|---|
| early years | "Low price with meaning" |
| 1990s onwards | “Affordable solutions for better living” |
| 2000s | “Your partner in better living” |
| 2010s | “Creating a better life for many people” |
| 2021 – present | “Let’s Make Your Home Special” |
Common themes uniting these slogans are affordability, problem-solving products, and the goal of enabling simple but meaningful home upgrades.
What‘s Behind IKEA‘s World-Famous Logo?
Alongside the verbal slogan, IKEA‘s visual branding is instantly recognizable thanks to its blue-and-yellow logo. The IKEA name forming the logo is actually an acronym with roots in the company‘s origins:
- I – Founder Ingvar Kamprad
- K – Kamprad‘s family farm Elmtaryd
- E – The nearby village Agunnaryd where he grew up
Fun fact: the precise IKEA blue shade is named IKEA Blue (who else?), and the yellow is IKEA Yellow.
This meaningful logo design has remained consistent since 1983, reflecting the retailer‘s heritage.
IKEA By the Numbers: Growth Built on Brand Promise
With over 15 billion catalog copies printed since 1951 introducing new collections, it‘s clear IKEA‘s branding efforts resonate loudly with consumers.
Additional numbers that showcase the brand‘s global popularity:
- $46.8 billion total company revenue in 2022
- Over 1 billion store visits per year pre-pandemic
- 476 stores across 61 markets worldwide as of 2023
- Around 217,000 co-workers globally
Delivering affordably priced, cleverly designed Swedish-style furnishings at scale for 80+ years takes some great branding – and IKEA‘s slogan is the bow that ties it all up.
No wonder over 1% of Europeans are reportedly conceived in IKEA beds based on informal surveys!
Conclusion: IKEA‘s Slogan Sums Up This Iconic Retail Brand
Through economic ups and downs, IKEA stays dedicated to its vision of making quality home upgrades achievable for regular folks. The current slogan "Let‘s Make Your Home Special" promotes that same democratic ideal in an inspiring, good-feeling way.
Paired with the classic logo incorporating IKEA‘s humble beginnings, the slogan says everything about this global retail juggernaut consumers have come to love. Here‘s to affordable style for many years to come!
