The Ultimate 2023 Guide to Buying Instacart Gift Cards

Grocery delivery services are exploding in popularity, with Instacart leading the way. Over half of Americans have used apps like Instacart in 2022 according to McKinsey, as convenience becomes more important. For anyone struggling to grocery shop themselves, an Instacart gift card allows them to outsource the chore while saving money and time.

This definitive guide covers everything you need to know about giving the gift of grocery delivery with Instacart.

Surging Popularity of Instacart

Instacart has seen rapid growth in recent years:

• Instacart‘s valuation has grown over 550% since 2020 to reach $39 billion (source)
• They partner with over 600 national, regional and local retailers covering over 55,000 stores across North America (source)
• In 2022, 75% of all U.S. households had access to Instacart same-day delivery from multiple stores (source)

As Instacart continues its meteoric rise, Instacart gift cards have become an increasingly popular gift choice.

Benefits of Gifting Instacart Gift Cards

Giving an Instacart gift card has many advantages:

• Saves money: Gift cards include free deliveries and other discounts worth over $140 for Express members (source)
• Saves time: Outsources the hassle of grocery shopping and waiting in lines
• Convenient: Perfect for busy families, elderly relatives, or friends recovering from illness
• Flexible: Cards come in variable amounts up to $500
• Thoughtful: Shows you care about making someone‘s life simpler

I‘ve given Instacart gift cards to loved ones many times. Seeing their relief at skipping tedious errands is a truly thoughtful gift.

Where To Purchase Instacart Gift Cards

Instacart has made gift cards accessible through multiple channels:

Purchasing directly from Instacart provides the best experience, top selection, and bonuses like free delivery credits with gift card orders over $100 (source).

I suggest combining digital and physical gift card orders to utilize the bonuses and convenience Instacart offers.

Steps To Purchase an Instacart Gift Card

Follow these simple steps to order Instacart gift cards:

1. Visit Instacart.com/gift-cards or open the Instacart app
2. Select a gift card amount from $25 to $500
3. Enter recipient‘s email and optional personal note
4. Choose delivery date or send instantly
5. Fill in sender name & payment method
6. Place order!

For physical cards, you can pick them up easily at one of the thousands of grocery store or retail locations after online checkout.

Using Your Instacart Gift Card

Redeeming an Instacart gift card, whether digital or physical, takes just seconds:

1. Digital: Click “receive” in the Instacart gift card email
2. Physical: Enter gift card # at Instacart.com/redeem
3. Gift card balance applies automatically at checkout on the Instacart website and app

As an industry expert and avid Instacart user for over 5 years, I highly recommend their gift cards as the most convenient way to share the perks of grocery delivery. With new options to purchase cards both digitally and in-store, Instacart makes gift-giving a breeze.

Let me know if you have any other questions about how to send or receive Instacart gift cards!