No – EA Play Remains Fully Active on PlayStation 4 as of 2023

Let me assure all PlayStation fans – EA Play is alive and well on PS4. While EA discontinued the standalone EA Play Hub app, current EA Play subscribers can continue enjoying full access to the subscription‘s benefits like trials, discounts and an expanding vault of EA titles directly through the PlayStation Store.

EA Refocuses Corporate Strategy Around Individual IP Showcases

In previous years, EA hosted an annual "EA Play" showcase event revealing first looks and updates across their portfolio of gaming brands. However, 2022 saw EA‘s decision to forego their tentpole event format.

According to IGN‘s report, this stems from EA wanting more flexibility revealing titles on their own schedules:

"The publisher wants to have the flexibility to talk to players about the experiences and games we know they’re most excited about – and to do so at a time that makes the most sense for those communities."

So rather than a single packed event, expect EA‘s 2023 marketing highlighting key launches across established IP like FIFA, Madden, Battlefield and Apex Legends at the moments optimized to build hype with each distinct fanbase.

But what does this shift mean for services like EA Play that offer unified access to the publisher‘s portfolio? Let‘s investigate further.

EA Play Adoption and Growth Remains Strong Across Key Franchises

While light on showcase-style announcements, EA Play keeps proving its value granting early trials and discounts across EA‘s most popular series:

• FIFA 23 saw over 10.3 million players within its first 3 months via EA Play and other channels.
• Madden NFL 23 drew 5.1 million unique players in Q2 FY2023.
• Per EA‘s last public figures, Apex Legends boasts over 100 million lifetime players.

With millions flocking to these hits annually, EA Play‘s headliner value persists by granting first access, financial discounts and unlimited play time.

And based on EA‘s live services-focused business model, EA Play acts as the gateway driving recurring engagement (and revenue) across pillars like Ultimate Team and in-game cosmetic purchases.

So I see zero chance of EA Play‘s PS4 discontinuation when it‘s so fundamentally tied to their expanding service-based franchises.

What‘s the TL;DR for PlayStation Fans on EA Play in 2024?

For die-hard PlayStation loyalists like myself, these are the key takeaways around EA Play on PS4 right now:

• Remains Fully Active – Can download, play 100+ titles from the PlayStation Store
• Increasing Game Vault – New launches like Dead Space (remake) added regularly
• Early Trial Access – 10 hour head start on biggest releases
• Discounts – 10% off EA digital purchases (20% for Pro)
• Cheap Subscription – $4.99 monthly, $29.99 annually

Sure, the unified EA Play Hub on PlayStation is gone…but the sweet membership perks bringing outstanding value to PS4 gamers continue unchanged.

Skimmable EA Play Perks Summary

(Table summarizing PlayStation subscription tiers/pricing – excellent for quick reference)

Troubleshooting EA Play Issues on Your PlayStation 4

Of course – no technology is 100% trouble-free. If you encounter login failures, sudden bans or other blockers accessing EA Play‘s awesomeness on your PS4, here are troubleshooting essentials:

• Check Notifications – Email is the standard method EA sends suspension/ban alerts after terms of service violations.
• Account Relinking – Navigate to EA Account settings online or your PlayStation profile to confirm accounts are properly connected.
• Contact Support – For bans or missing content, submit tickets via EA Answers HQ self-service portal or live chat.

Fortunately – through some diligent checks and clicking – you should be back crushing goals in FIFA or dishing destruction across Apex Legends‘ maps in no time!

The Future Looks Bright for EA Play & PlayStation Partnership

As a long-time industry watcher – I‘m highly bullish on the stickiness of EA Play subscriptions among PlayStation‘s diverse global gaming fanbase.

With tentpole releases spaced more consistently throughout 2023, this should build sustained momentum for EA‘s sports and shooter juggernauts – translating to further EA Play sign-ups chasing discounts and early gameplay.

PlayStation also allows EA to reach millions of console-centric users less likely to purchase full-priced PC releases. So EA Play serves a valuable means of conversion for PSN gamers to experience flagship PC franchises like Star Wars: The Old Republic via the cloud.

*My prediction – EA Play will eclipse 25 million global subscribers in 2024 based on the service‘s unique bundling of exclusive perks, discounts and early gameplay access proven irresistible to the PlayStation crowd.*

So fear not, PlayStation Nation – EA Play remains a stellar deal and gateway to EA‘s ever-expanding ecosystem of entertainment on PS4 and beyond.

Let me know if this analysis helps explain the latest state of EA Play on your PlayStation! I‘m always seeking to level up skills delivering insightful, trustworthy guidance to fellow gamers.