Where Are Lidl‘s Global Headquarters Located in 2024?

As Lidl continues its ambitious expansion across Europe and the United States, many shoppers are curious to know – where is Lidl headquartered? As a retail industry analyst, I have researched the details around this German discount grocery chain‘s origins, store count growth, ownership structure, and contact information for its headquarters globally and in the US.

From Humble Beginnings to International Success

Lidl traces its story back to the 1930s in Germany, when Josef Schwarz first opened a wholesale goods business. Forty years later in 1973, Schwarz made the pivotal move to launch the first Lidl discount supermarket store, marking the beginning of what would become a multi-billion euro retailing empire.

Over the following decades, Lidl underwent rapid expansion across Europe under Josef Schwarz‘s visionary leadership and focus on providing quality goods at the lowest possible prices. The key milestones include:

  • 1988 – Lidl opens 100th store
  • 1990s – Launches in France, UK, and other European markets
  • 2009 – Opens 5,000th store
  • 2017 – First Lidl stores open in United States

Today in 2024, Lidl operates over 11,500 stores across 32 countries in Europe and the USA. It continues growing at a remarkable rate in an increasingly competitive retail landscape – adding 82 stores in 2022 alone. Lidl‘s focus on efficiency, limited product ranges, and discount pricing has earned it the position of #5 retailer globally by sales revenue.

YearTotal Lidl StoresCountries with Locations
2023Over 11,50032
202211,41832
202111,20031
202011,00030

I predict by 2025 we could expect to see Lidl topping 12,5000+ locations, with further expansion in markets like Poland, Italy, Spain and the United States where discount retailers are playing an increasingly pivotal grocery role.

Headquarters: From Germany to Global

Lidl retains its roots in Neckarsulm, Baden-Württemberg, Germany – where the first Lidl stores originated in the 1970s. The international headquarters contact information is:

Lidl Stiftung & Co. KG
Stiftsbergstraße 1
74167 Neckarsulm
Germany

Phone: +49 7132 94-2000

In addition to its global HQ and control center overseeing operations across Europe, Lidl has established smaller national and regional head office locations across many countries where it maintains an expanding retail presence. Some examples include:

United Kingdom

Lidl Great Britain
Lidl House
14 Kingston Road
Surbiton, KT5 9NU
Phone: 0800 977 7766

France

35 rue charles péguy
67200 Strasbourg
Phone: +33 3 88 30 94 00

Spain

Carrer Beat Oriol
08110 Montcada i Reixac
Phone: +34 902 24 32 2

United States

We also cannot forget Lidl‘s ambitions across the Atlantic in the United States, where it looks to replicate its European discount success story. After initially focusing opening stores along the East Coast starting in 2017, Lidl USA now has its national headquarters office and control center located in Arlington, Virginia:

Lidl US Headquarters
3500 S Clark Street
Arlington, VA 22202
Phone: (844) 747-5435

I anticipate continued growth in US locations in 2024 and beyond as Lidl finds its footing in an American grocery market dominated by massive chains like Walmart and Kroger. With its no-frills approach focusing strictly on value, Lidl fills an appealing niche for bargain-focused shoppers that could pave the way for 500+ US outposts within 5 years.

Behind the Company: Leadership & Ownership

As a German-founded private company, Lidl retains family ownership under the Schwarz Gruppe conglomerate. The heirs of founder Josef Schwarz hold full control over Lidl‘s vision and strategic direction.

Day-to-day operations fall under the leadership of CEO Gerd Chrzanowski, who stepped into the Chief Executive role in 2020 after serving many high-level positions within Lidl‘s ranks over a 25+ year career. His intimate knowledge of the discount grocery model and focus on controlled expansion gives him an edge over public-company CEOs who face greater short-term shareholder pressure.

Combined with the amount of autonomy regional directors have over their local stores and stock, this privately-owned structure allows Lidl to take a long-view in fine-tuning it‘s formula – without needing to satisfy outside investors each quarter.

Contacting Customer Support

Lidl ensures customers can get assistance whenever questions or issues arise regarding its stores, products or services. Contact options include:

  • By Phone: Call center teams offer local phone support in each country of operation during regular business hours.
  • Via Website: Online help forms allow customers to submit questions 24/7.
  • Through Social Media: Lidl‘s Facebook and Twitter accounts provide additional customer service touchpoints.

So when you shop at Lidl, you can feel good knowing it‘s a company that started small in Germany 50 years ago and has strategically grown into an international retail success story – while keeping its headquarters rooted in Neckarsulm. With its relentless focus on discount pricing, efficiency and limited assortments aimed at saving shoppers money, this grocery giant will no doubt continue its ambitious expansion well beyond 2023.

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