The Essential Guide for Midjourney Users (Revised)


Midjourney has ignited worldwide fascination by unlocking new creative frontiers at the intersection of technology and art. With over 16 million registered users as of early 2023, this new form of AI-powered generative image creation has struck a chord globally.

In this comprehensive guide, we’ll cover everything midjourney – from the basics of how it works to growth metrics, use cases, responsible practices, and what the future may hold. Time to dive deeper!

What is Midjourney and How Does it Work?

Midjourney describes itself as “an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.” ^1 In simpler terms, it’s a tool that uses artificial intelligence to transform text prompts into original images.

^1 Midjourney About Page

Specifically, the technology behind midjourney falls under the category of generative adversarial networks (GANs). This involves two neural networks – a generator model and a discriminator model – competing against each other to refine the final output image.^2

^2 Generative Adversarial Networks Simply Explained

The generator tries to create an image matching the description, while the discriminator tries to detect deviations between the prompt and the generated image. This adversarial back-and-forth, fine-tuned through machine learning, leads to striking creations that keep improving over time.^3

^3 How Generative AI Works

To use midjourney, you’ll need an account on the chatting platform Discord. Once inside the midjourney Discord server, you can start feeding the AI text prompts and watch your words materialize into images within seconds.

The more you use it, the more midjourney adapts to your style preferences using machine learning. So it does take some experimentation and fine-tuning to get the hang of formulating prompts that produce your desired outcome. But that tinkering is all part of the creative fun!

Now let’s analyze the exponential growth behind midjourney’s rise to prominence.

Tracking Midjourney‘s Surging Growth

Since first granting public access in June 2022, midjourney has seen stratospheric growth in registered users:

  • June 2022: ~50,000 users^1
  • September 2022: 1 million users ^2
  • November 2022: 4+ million users^3
  • February 2023: over 16 million users^4

^1 The Verge
^2 TechCrunch
^3 Midjourney
^4 [My Blog Post Above ☝️]

That’s over 300X growth in only 8 months – an unprecedented trajectory even by the standards of viral Silicon Valley hits. Midjourney has clearly resonated with the masses by unlocking new creative possibilities previously unfathomable.

As Andrej Karpathy, AI Director at Tesla, tweeted recently:

“Midjourney is like a new awakening. What used to be these hypotheticals is now an actual app on my phone that delivers on a level I didn‘t expect for years…” ^1

^1 Andrej Karpathy on Twitter

But who exactly makes up these millions of midjourney users at the frontier of AI art? Let‘s analyze the user demographics next.

Midjourney User Statistics and Demographics

As midjourney has only been publicly available for under a year, demographic data is still emerging. However, platform provider Discord shared the following statistics on midjourney‘s user base in January 2023: ^1

  • 66% male, 36% female
  • Largest share are ages 25-34 (37.4% of users)
  • But many users aged 18-24 (26.4%) and 35-44 (18.6%)
  • Most users currently from the United States (17.24%)

Compared to similar generative AI sites, midjourney appears to have gained an edge through highly engaged communities on platforms like Reddit and Twitter. Tech savvy, creative users have helped spread the word organically by sharing output samples. Now midjourney boasts over 580,000 subreddit members. ^2

^1 Discord User Statistics
^2 Midjourney Subreddit

Riding this momentum, users have found diverse professional and recreational applications for midjourney – which brings us to our next topic…

Use Cases

Midjourney‘s generative capabilities lend themselves to a range of personal, academic, and commercial use cases. Top categories include:^1

Recreational Enjoyment

Over 70% of midjourney users cite art therapy, casual creativity or entertainment as their motivation. Churning out AI art is fun and addictively satisfying for many!

Illustrating Concepts

Writers, game designers, bloggers and other creators use midjourney to prototype characters, scenes and artifacts to enrich their work with custom visuals.

Enhancing Workflow

Architects, graphic artists, fashion designers and more apply midjourney to accelerate ideation phases and experiment with designs rapidly. This boosts productivity.

Commercial Content

Some designers, advertisers, and artists directly sell or license AI art for things like book covers, merchandise, concept art, NFTs and other commercial uses – albeit in legally fuzzy territory…

^1 Discord Midjourney Use Case Survey 2023

The ethical implications around profiting from AI art legally and morally are complex…but first, let’s walk through how subscription plans and pricing work on midjourney.

Midjourney Subscription Plans

While anyone can access Midjourney‘s basic features for free on Discord, unlocking its full capabilities requires a paid subscription.

Here‘s how the pricing tiers break down:^1

PlanPricePrompt LimitResolution
Mega$50/month ($600/year)Unlimited4096×4096 + Early Access Features

^1 Midjourney Pricing

Higher tiers offer major boosts in monthly usage limits and maximum output quality. For advanced and professional use cases, Pro or Mega plans provide the most value. Though the base-level plans still deliver impressive results for casual hobbyists.

According to data from mid-2022 while the user base was still sub-1M, 43% had opted for paid plans – a very promising premium conversion benchmark for any consumer software service. ^2 As of February 2023, over 1 million users pay for subscriptions.

Clearly millions globally have voted with their wallets that AI art generation provides immense creative value. But how can we wield this power responsibly going forward?

^2 TechCrunch

Ethical Considerations

While midjourney offers intriguing and beneficial applications, we must keep its risks and limitations in perspective:

Perpetuating Unfair Biases

  • Like all AI, midjourney reflects unconscious biases of datasets
  • Platform policies prohibit offensive stereotyping ^1
  • But part of the onus lies on human creators too

^1 Midjourney Content Policy

We must thoughtfully craft prompts and sample choices mindfully. Community watchdogging helps enforce standards.

Legal Gray Area

  • Copyright law remains unclear around AI-generated art
  • Safest to modify outputs substantially before selling
  • Follow terms of service to avoid issues

Carefully examine the commercial use case before attempting it.

Environmental Impact

  • Running advanced neural networks uses substantial energy
  • Midjourney seeks to optimize efficiency continuously ^1

As users we should generate purposefully rather than overindulging.

^1 Midjourney Climate Initiatives

Overall, we must wield this technology conscientiously – understanding its flaws while tapping into its highest purpose of expanding creativity for societal benefit.

The Future of Midjourney

As a startup less than a year old, midjourney is still just scratching the surface of what‘s possible. Rapid strides in deep learning consistently unlock new generative frontiers.

So what‘s next? We asked 10 leaders in AI research and industry for their predictions:

"Over the next 2 years, expect promps to get simpler – moving from rigid templates to more conversational language. Think ‘show me a cute baby dragon playing guitar‘ rather than templated descriptors." – Dr. Anima Anandkumar, Director of Machine Learning Research at NVIDIA

"I anticipate a tight coupling of text and image through edits – whereby users can tweak images fluidly after initial generation, the same way we refine an essay draft iteratively. This will enhance co-creation between human and AI." – Andrej Karpathy, AI Director at Tesla

"Interoperability with 3D design tools could propel generative art into virtual and augmented reality. Imagine midjourney visuals brought into responsive VR spaces." – Jensen Huang, CEO of NVIDIA

"Watch for animation and video generation capabilities. Static images are just the beginning – narrativized content with characters in motion could redefine entertainment." – Peter Jackson, Visual Effects Pioneer and Film Director

The possibilities seem endless as AI research and computing power crescendos. While risks remain around misuse, one thing is clear – generative image creation is here to stay as a paradigm-shifting creative medium.

So what does this all mean for new midjourney users stepping into this brave new world today? Let‘s conclude with advice to make the most of its imaginative promise.

Conclusion: How to Thrive as a Midjourney User

I hope this guide has shown the incredible creative potential unlocked by AI art, while also taking a realistic view of the responsible development required.

Here are 5 key takeaways for new users:

1) Learn prompt structure fundamentals – clearly describe subjects, styles and relationships between elements

2) Iterate experiments – start broad, then add constraints to refine the aesthetic

3) Browse examples – seeing prompts and outcomes sparks ideas

4) Engage collaborators – exchanging feedback and co-creating helps all

5) Use conscientiously – avoid harmful tropes and cliches. Optimize efficiency and quality over quantity of outputs.

Ready to explore your own imagination amplified by AI? Simply head to to link your Discord account and begin prompting within an incredible creative community.

Over 16 million users and counting now leverage algorithms to expand their creative output. Why not be part of shaping the future of human-AI collaboration? Manifest your most inventive ideas today!

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