The Best 6 AI-Powered Sales Call Summarization Tools of 2023

As a sales leader, how many hours per week do you and your team spend taking notes and creating summaries from sales calls? This time spent on administrative work eats into selling time and prospects may slip through the cracks in messy follow-up processes.

Enter AI-powered sales call summarization software. These tools use technologies like natural language processing (NLP), speech recognition, and machine learning to automatically transcribe calls, identify speakers, analyze sentiment and engagement, and extract key talking points.

They can save sales reps hours per week, improve accuracy and standardization in the follow-up process, and provide visibility into deal health and customer needs. As per McKinsey research, AI solutions can help improve sales productivity by up to 30%.

In this guide, we’ll explore:

• Selection criteria used to identify the top AI sales call summarizers
• The benefits these tools provide
• Key capabilities to look for when selecting one
• Profiles of the 6 best AI call summarization solutions in 2024

Let’s dive in!

Criteria used to select and rank the top sales call summarizers

As an AI consultant with over 5 years of experience assisting enterprise clients, I’ve evaluated dozens of call summarization vendors. When compiling this list of top solutions, I used the following criteria:

• Integration capabilities: Tools were preferred if they integrate with leading CRM, calendar, and communication platforms like Salesforce, HubSpot, Gong, and Slack. This enables seamless transfer of call insights.
• Conversation intelligence features: Advanced AI capabilities like sentiment analysis, talk patterns, and contextual recommendations help sales teams draw deeper insights from call data.
• Ease of use: Solutions with simple and intuitive interfaces ranked higher, as adoption hinges on reps embracing the tool. Minimal setup and training time is ideal.
• Customer reviews: I analyzed review data from G2, Capterra, and other sites to assess real user satisfaction with these tools. Higher overall ratings and reviews signal happier customers.
• Pricing: Solutions were selected to provide options at varying price points and structures to suit different team sizes and budgets. I’ve indicated pricing starting points.

Using these criteria, the top 6 sales call summarization tools are:

Now let‘s look at the key benefits these tools provide.

The benefits of using AI summarizers in sales

• Prioritize the right follow-up: AI call tracking software analyzes different data points, such as behavioral patterns, and customer interaction history, and provides real-time transcripts of sales calls. Sales teams can use this information to score leads on how likely they are to convert. Understanding which leads are more likely to convert enables sales teams to prioritize their efforts.
• More accurate predictions: Based on responses during the sales call, the AI sales call tracking software can identify potential buying signals and customer sentiment, helping sales teams refine follow-up strategies. More accurate predictions on follow-ups can result in a higher ROI. They can automate low-touch follow-up activities.
• Enhanced CRM: AI-powered call-tracking software captures and analyzes call-tracking data. The solution transcribes the recorded sales call and identifies keywords or sentiments using NLP. Marketing and sales teams can utilize call-tracking data to understand which campaigns are most effective at generating leads.

What are the key features to look for in an AI sales call summarizer

There are numerous factors to consider when selecting sales call-tracking software that suits your organization’s specific requirements. The following are the essential features to look for:

Basic capabilities

• Transcription: Automatically convert spoken language into written text during a call. It can be real-time or post-call transcription. Some advanced call-tracking software can transcribe multiple languages.
• CRM integration: Integrate with CRM services used in the organization, making it easier to keep customer records up-to-date.
• Speaker identification: Automatically recognizes and distinguishes between multiple participants in a call by assigning different labels to each speaker. This feature allows businesses to analyze how much each participant spoke, know who said what, etc.

Advanced capabilities

• Sentiment analysis: Evaluate the emotional tone or sentiment behind spoken words during a sales call using AI and ML algorithms. It allows sales teams to understand customer pain points, buying intentions, and satisfaction.
• Engagement metrics: Involves various data points such as the number of questions asked by the customer, sentiment score, call duration, and talk-to-listen ratio. These metrics help sales teams know the customer’s engagement level and where to allocate resources.

Now let‘s look at profiles of the top vendors based on the above criteria:

Top 6 AI sales call summarizers of 2023

Here are the top 6 AI sales call summarization tools along with their key features and pricing structure. Keep in mind that the market is dynamic, so new providers or changes to existing services can occur.

1. Sybill

Sybill is a sales call summarization tool that integrates with Gong and Chorus and other call recording software. It analyzes engagement and evaluates positive emotions to assist sales teams in identifying potential buyers.

Key features

• Automatically fill out your CRM’s custom fields and MEDDICC using the data obtained from calls and emails.
• Generate customized follow-up emails for sales calls, drawing from the call’s summary.
• Offer conversation intelligence capabilities, understand the sentiment of the conversation, and provide insights into buyer intent by analyzing sentiment data.
• Tailor call summaries based on role or department within the organization.

Pricing

• Starting from: $59/mo
• Free trial: 14-day

2. Avoma

Avamo is an AI meeting assistant for sales and product-led revenue teams, offering recording, transcribing, and summarizing. Avamo’s AI Meeting Assistant is suitable for SMB (Small And Midsize Business) and mid-market companies, it is not intended for use by students and researchers. It doesn’t evaluate the sentiment of the conversation to decide whether the conversation is positive or negative.

Key features

• Record calls automatically and identify the speakers.
• Generate follow-up emails
• Take note of all conversations and save them to the CRM.
• Integrate with CRM software, calendars, and other conferencing tools.
• Convert spoken words in calls into written text in real time.

Pricing

• Starting from: $19/mo
• 14-day trial

3. Momentum

Momentum is an AI-powered revenue platform that offers tools to automate the sales process. It offers AI Summaries to capture essential information during sales calls and conversations, including questions, action items, and pain points.

Key features

• Capture notes for each call and automatically update Salesforce with those details.
• Sync with Google Calendar to record and capture call details.
• Automatically update MEDDIC fields in CRM and other tools.

Pricing

• Starting from: N/A
• Free trial: Available

4. Supernormal

Supernormal AI transcribes and generates meeting calls, enabling participants to focus more on the meeting content.

Key features

• Generate meeting notes and update CRM call details obtained from those meetings.
• Provide multi-language transcription features for meetings, helping businesses in documentation and compliance.
• Record calls automatically, and provide insights into call duration.

Pricing

• Starting from: $22/mo
• Free trial: 14-day trial

5. Clari Wingman

Clari Copilot is a conversation intelligence platform that offers automated call summaries for sales and marketing teams. The sales call tracking software integrates with Slack and CRM systems.

Features

• Offer highlights feature. Instead of listening to an entire call recording, you can access a summary of the most important points from a sales call.
• Automatically categorizing conversations in a sales call, makes it easier to perform structured analytics.
• Identify speakers on sales calls and create individual speech tracks. The features allow sales leaders to focus solely on what the customer is saying.

Pricing

• Starting from: $60/mo
• Free trial: Available

6. Fireflies.ai

Fireflies.ai offers call tracking and analytics software that enables users to automatically record and transcribe meetings across various video-conferencing apps.

Features

• Monitor the emotional tone of a conversation and track speaker talk time through conversation intelligence.
• Create tasks in project management tools such as Trello, or Asana using voice commands during calls.
• Automatically fill out CRM based on call data.
• Organize meeting notes by departments and roles.

Pricing

• Starting from: $10/mo
• Free trial: 7-day trial

Conclusion

AI-powered sales call summarization can provide immense time savings, data insights, and efficiency gains for sales teams. With solutions available at varying price points, teams should evaluate their specific needs and find the tool that aligns with their stack.

Leading solutions like Sybill, Avoma, Momentum, and others provide capabilities like transcription, CRM integration, sentiment analysis, and smart recommendations based on call conversations.

As AI and automation continue to transform sales processes, adopting a conversation intelligence tool now can help teams work smarter. Reclaim hours previously spent in manual note-taking and convert more prospects with AI-driven insights.

If you need any assistance in identifying the right sales call tracking software for your team, feel free to reach out to me. I‘m always happy to advise sales leaders as an AI consultant.