Hey there! My name is David and I‘m an SEO content strategist. If you‘re running a business in 2023, leveraging search engine optimization (SEO) through high-quality content creation is without doubt one of the most effective approaches for exponential growth.
Why focus on SEO content specifically? Well, consider these statistics:
- 63% of clicks from search results go to the top 5 organic listings (Moz)
- Content with relevant keywords drives 550% more traffic than content without (SEMRush)
- 47% of buyers view 3-5 pieces of content before engaging with a sales rep (Hubspot)
Clearly, if your business isn‘t appearing prominently in search and providing value through content, you‘re missing out on huge opportunities to boost your visibility, traffic and conversions.
This is where partnering with an SEO content agency can make a tremendous difference. In this guide, I‘ll walk you through all the essential benefits professional SEO content services provide and how to make the most of them for your brand.
How Do SEO Content Services Work?
Before diving into the key advantages, let‘s briefly go over what exactly SEO content services involve.
When you hire an SEO content agency, you provide details on your business, target audience, keywords and content goals. Their team of writers will then produce customized content optimized for search engines like Google.
Some best practices they utilize include:
- In-depth keyword research to identify high-value topics and terms
- Strategic optimization of headlines, meta descriptions and image alt text
- Seamless internal linking between relevant pages and posts
- Integration of keywords into naturally engaging content
- Promotion of content across social media, email and more
The result is content specifically tailored to rank highly in search and convert readers into customers.
A Typical SEO Content Workflow
Here‘s an example workflow for creating an optimized blog post:
|Client provides background info on business, goals, keywords.
|Agency conducts keyword research and creates content outline.
|Writer creates blog post optimized for target keyword.
|Post is formatted for web with SEO optimizations.
|Content is shared on social media, email newsletters, etc.
|Performance tracked in Search Console for ongoing optimization.
Now let‘s get into those big benefits for your marketing strategy…
Higher Website Traffic From Improved Rankings
SEO content directly targets high-volume keywords and phrases buyers are searching for. By optimizing your pages and posts around these terms, you can significantly improve your search visibility.
For instance, Backlinko analyzed 1 million Google search results. They found:
- The #1 position has an average CTR of 36.4%
- By position 5, CTR drops to 10.4%
- At position 10, only 5.4% of searchers click
Clearly, ranking on that crucial first page makes a huge difference for discoverability and clicks. SEO content services help you securely claim this prime real estate.
One real-world example is furniture company Article. They invested in long-form blog content targeting keywords like "affordable sofa". In under 3 months, their search traffic increased by 414%!
The more relevant content you can create around high-value keywords, the more search visibility and qualified organic traffic you attract.
Increased Conversions and Revenue
More website traffic is nice, but means little if that traffic doesn‘t become customers. This is another area where SEO content excels.
Why does SEO content convert so well?
- It aligns precisely with user intent – providing the exact information searchers want.
- The content quality and relevance builds trust and authority with readers.
- Targeted keywords mean visitors have intent to buy.
One study by Search Engine Watch found businesses that blog generate 67% more leads than those that don‘t. Blogging was also tied for the top lead generation tactic.
HubSpot meanwhile found companies with blogs generate 55% more website visitors and 97% more links to their website. All of this additional visibility and engagement means major conversion improvements.
Cost Savings Over Paid Advertising
Paid search ads on Google Ads and other platforms can be extremely costly, especially for competitive keywords. Just look at some average costs per click:
SEO content, on the other hand, allows you to essentially earn those clicks organically through optimization and value. While there‘s certainly an initial investment, the savings add up tremendously over time compared to pouring budget into volatile paid ads.
Plus, organic clicks from search convert up to 2-3x higher than paid search clicks. When you combine increased conversions with lower costs, the ROI is outstanding.
More Brand Visibility and Authority
Beyond conversions, SEO content also has branding benefits.
Unique, helpful content allows searchers to discover your brand organically and associate it with valuable information. Plus, optimizing content for brand name keywords can help link your brand to your products and offerings.
Higher rankings and engagement signals to search engines that your brand is an authority. This ends up improving your domain authority overall, resulting in better rankings across all keywords!
Actionable Tips to Maximize Your SEO Content Investment
To recap, those are the four core benefits of SEO content services – exponential increase in search traffic, higher conversions, lower costs than ads, and branding.
Follow these tips to ensure you fully capitalize on the potential:
Conduct Thorough Keyword Research
Identify the highest value keywords and focus on optimizing for long-tail variations. Align keywords with stages in the buyer‘s journey.
Provide Detailed Briefs
Give writers deep insight into your brand, products, differentiators, and target audience. The more info to work with, the better.
Use Google Search Console to monitor rankings, clicks and conversions by keyword. Tweak your content strategy based on hard data.
Promote Your Content
Don‘t just publish and move on. Share your content across social media, email newsletters, PR and other channels.
Upgrade Old Content Too
In addition to publishing new content, refresh old underperforming pages and posts on your site. Improve, don‘t just replace.
Consider High-Volume, Informational Content
Comprehensive, pillar content with extensive information can become assets driving sustained organic traffic.
Top SEO Content Agencies to Consider
If you‘re sold on the benefits of SEO content for your digital marketing strategy, here are some of the top agencies I recommend exploring:
Site Leader specializes in technical SEO content across software, IT and cybersecurity. Packages start at $8,000/month.
A Japanese agency adept at localized SEO content in multiple languages. Pricing not publicly listed.
A major Indian agency offering SEO content at affordable rates, starting at $199 per 1000 words.
Crisp provides SEO web copy and strategy for brands like HelloFresh and Duolingo. Custom quotes per project.
One of the most reputable American SEO and content agencies. Packages from $5,000/month and up.
The Key Takeaway on SEO Content
SEO content services should be a foundational component of any results-driven digital marketing strategy today. The sheer amount of qualified organic traffic, conversions, and brand lift they can drive make SEO content one of the most cost-effective investments for growth.
Now that you understand the tangible benefits you can realize in 2023, my recommendation is to connect with a trusted SEO content agency for a free consultation. Let them review your current content gaps and opportunities and map out a plan tailored to your business goals.
The power of search combined with high-quality, strategic content is truly phenomenal. Let me know if you have any other questions! I‘m always happy to chat more about optimizing your online presence through SEO content services.