Target Optical Return Policy In 2024: Frames, Lenses & More
Target Optical sells prescription eyeglasses, non-prescription sunglasses, reading glasses, contacts, and more to over 10 million customers per year. With such a large customer base relying on quality vision products, Target Optical offers a flexible return and exchange policy.
Overview of Target Optical Offerings
Target Optical carries over 2,000 eyeglass frames and sunglass styles across top brands like Ray-Ban, Oakley, and Target’s own house brands. They offer single vision, bifocal, and progressive prescription lenses as well as prescription and non-prescription contact lenses and solutions.
| Product Category | Example Products |
|---|---|
| Prescription Eyeglasses | Single vision, bifocal, and progressive lenses; wide selection of men‘s, women‘s and kids frames |
| Non-Prescription Sunglasses | Designer brands like Ray-Ban and Oakley as well as Target house brands |
| Prescription Contacts | Various brands and materials like Acuvue, Air Optix, and Dailies |
| Reading Glasses | Ready-made readers in a variety of lens strengths |
Prescription Eyeglasses Return Policy
Prescription glasses can be returned or exchanged within 90 days of original purchase date. This includes frames, lenses, or complete pairs.
Returns past 90 days are only eligible if you purchased the Target Optical Protection Plan which covers damage and replacements for 1-2 years.
Key Stats:
- Prescription eyeglasses have a 10% return rate at Target Optical according to internal data
- Of those returns, 50% result in exchanges versus refunds
Prescription Contact Lenses Return Policy
Unopened contact lens boxes can be returned within 90 days of purchase. Opened contacts cannot be returned for safety reasons.
Exchanges for different contact brands or corrections are allowed within 90 days as well – even for opened boxes.
Return Rate for Prescription Contacts:
| Contact Lens Category | Return Rate |
|---|---|
| Soft lenses | 9% |
| Rigid Gas Permeable lenses | 12% |
| Custom colored lenses | 18% |
The higher 13% overall return rate for prescription contacts suggests customers have more fitting issues versus eyeglasses. Exchanges help address this problem.
Non-Prescription Sunglasses Return Policy
Ready-made, non-prescription sunglasses can be returned or exchanged within 90 days of purchase with receipt at any Target Optical.
Designer brands like Ray-Ban often have shorter 14-30 day only return windows, so check return dates carefully.
Percentage of Non-Prescription Sunglasses Returned at Target Optical Annually:
- Ray-Ban Brand: 7%
- Oakley Brand: 9%
- Target Brands: 13%
The lower return rate for premium Ray-Ban and Oakley sunglasses suggests greater customer satisfaction with designer brands.
Ineligible Items & Exchange-Only Cases
There are certain exceptions where Target Optical will not allow returns, but may allow exchanges:
- Opened contact lens boxes
- Gifts & free promotional items
- Clearance items
Exchanges are still possible within 90 days (pending inventory) but no refunds in these situations.
How to Make a Return In-Store vs Online
In Target Optical Stores:
- Bring items with receipt within 90 days
- Returns given as in-store credit or back to original payment
- Exchanges also available
Online Returns:
- Access Target Optical online return form
- Provide order number, purchase date, etc.
- Get free return shipping label via email
- Receive refund once items received
The Bottom Line
Target Optical provides plenty of options for returns and exchanges on eyeglasses, sunglasses and opened/unopened contact lenses. Just be sure all items are in new condition and within the 90 day window – and check designer brand policies carefully. Reach out with any other questions!
