What is 7Rewards and How Does it Work in 2024?

7Rewards is the loyalty rewards program from popular convenience store chain 7-Eleven. It allows customers to earn points on qualifying purchases which can then be redeemed for free products and other rewards. With over 77,000 locations across North America, 7-Eleven is an ideal place to rack up points for everything from coffee and snacks to household essentials.

Key Statistics on 7Rewards Program Growth

As the 7Rewards program maturity has grown in recent years, adoption rates amongst regular 7-Eleven customers has skyrocketed:

• Over 50 million 7Rewards members as of 2022
• Membership base has doubled since 2019
• Rewards members now account for over 60% of total transactions

This makes 7Rewards one of the largest and fastest growing convenience store loyalty programs when compared against key competitors:

The outsized growth demonstrates the consumer appeal of the program‘s value proposition: the ability to earn meaningful rewards from routine, frequent convenience store purchases.

Signing Up is Easy

Getting started with 7Rewards is simple. You can download the 7Rewards app on your iOS or Android device and sign up for an account. Or you can provide your phone number at checkout on your next visit and the cashier can enroll you.

Once enrolled, you‘ll start accumulating points automatically with nearly every purchase. All you have to do is provide your phone number or scan your 7Rewards barcode at the register.

How to Earn Points

In 2024, the basics of the 7Rewards program remain largely the same. You‘ll earn 10 points for every $1 spent on most items, excluding fuel, alcohol, lottery tickets, and other select products.

That means if you spend $20 per week on average at 7-Eleven, you could earn over 25,000 points per year – which adds up to some great freebies!

During special promotions throughout the year, you may be able to earn points at an accelerated rate or score a freebie without even needing to spend money.

For example, 7-Eleven often offers a free Slurpee coupon during your birthday month. Other seasonal boosts might include 2x or 5x points on certain categories like snacks, home goods, or beverages at various times.

New Changes and Updates for 2024

While the core rewards structure is similar year-over-year, 7-Eleven does implement minor changes and test new initiatives.

For 2023, notable updates include:

• Expanded delivery rewards – More points and discounts are now available when you order delivery through services like DoorDash and Uber Eats. In fact delivery orders earn bonus 2x points automatically!
• Improved bonus point events – Special promotions will offer increased bonus point earnings on more types of popular purchases like expanded food/beverage offerings.
• Enhanced loyalty tier program (select regions) – A new elite Gold Tier provides extra benefits and bonuses for the biggest 7Rewards fans, including 50% additional point earnings.

Strategically Redeeming Points for Maximum Value

Once you‘ve accumulated at least 100 points, you can start redeeming them for rewards. In the 7Rewards app, simply browse the available rewards and make your selection. Tap "Redeem" and the system will automatically deduct the points when you provide your phone number at checkout.

Popular redemption choices include:

• Free drinks like coffee, Slurpees, and Big Gulp fountain beverages (Regular coffee is just 70 points!)
• Free food items including hot dogs, taquitos, donuts, and pizza slices (Taquitos are 90 points)
• 7-Select grocery products like milk, eggs, sandwiches (Gallon of milk just 300 points)
• Household essentials like batteries, laundry supplies, personal care items

Tip: Pay attention to normal item prices when redeeming rewards to maximize value

For example, redeeming 300 points for a $3.99 gallon of milk would effectively give you 13 cents in value per point. But redeeming 300 points for a $2 coffee that you drink every day would essentially return 27 cents per point.

With over 100 redemption options at any time, you‘re bound to find useful rewards. Just be sure to redeem within 30 days, otherwise the item will expire.

Maximizing Long Term Value Through Loyalty

To get the most out of the 7Rewards program:

• Take advantage of bonus point events – These can double or triple your normal earnings to accelerate rewards
• Check your activity – Monitor your point earnings and redemptions in the app to identify spending patterns and optimize behaviors
• Don‘t let points expire – Make a small purchase at least every 90 days to keep your account active
• Link accounts – Connect your 7Rewards account to other programs for additional discounts and earnings

But most importantly, by continuing to transact consistently with 7-Eleven via the 7Rewards program, you increase ongoing value in two key ways:

1. Your points earnings accelerate with higher tiers – making rewards progressively "cheaper"
2. You personally become more loyal to 7-Eleven, with average baskets increasingly 20-30% over time after enrollment

So while the instant gratification of redeeming points for free items offers nice periodic savings, the long term lift in spending (and lifetime value) is actually 7-Eleven‘s primary economic incentive behind the loyalty program itself.