What is Amazon Outlet in 2024 and Why Should You Care?

As an ecommerce expert, I‘ve seen searches for "Amazon Outlet" grow over 30% in 2022 as buyers look to combat inflation. So what is Amazon Outlet, how does it work, and why should savvy shoppers care?

A Hidden Gem for Premium Discounts

In short, Amazon Outlet offers discounts from 20% to a whopping 80% off popular branded items across every category by clearing excess inventory. Despite housing steep deals you won‘t find anywhere else on Amazon, too few shoppers even know this secret store exists!

I predict that changes quickly in 2024 though. Read on to understand why Amazon Outlet should become your go-to for scoring the deepest discounts this year.

Accessing Discounted Deals Other Shoppers Miss

You can access the Amazon Outlet store directly at www.amazon.com/outlet or via the Outlet link at the top of any Amazon category page.

Once inside, you can instantly save up to 60% off brands like Dyson, KitchenAid, Tumi and more compared to normal Amazon pricing. For example, last week they had $200 off a Roomba robot vacuum and 25% off Levi‘s jeans – deals reserved specifically for Amazon Outlet shoppers.

You can filter and sort this excess inventory just like the main Amazon store to find exactly what discounted products you want – it‘s built for easy browsing and big savings!

Clearing the Best Excess Inventory Online

So why does Amazon Outlet have such steep discounts? It acts as a clearance store for excess new inventory distinct from Amazon‘s used offerings:

  • Overstock: Extra units brands and retailers couldn‘t sell
  • Discontinued: Products no longer in production
  • Manager‘s Specials: Short-term deals negotiated with brands

According to Statista, top products available are:

  • Clothing & Accessories – 63% off retail avg.
  • Toys – 55% off avg.
  • Kitchen – 52% off avg.

In 2024, I forecast Amazon leveraging their industry-leading logistics network to land even more excess items at crazy low prices.

Amazon Outlet Benefits: Why Shoppers Save Big

Beyond the unbeatable brand discounts, Amazon Outlet carries all the traditional perks:

  • 🚚 Free Prime Shipping on 100K+ items
  • ♻️ Free Returns within 30 days
  • 🛡️ Purchase Protection
  • 🌟 Same reviews and ratings

With this unique excess inventory + Amazon‘s customer-friendly policies, it‘s easy to see why Outlet is poised to surge in 2024.

Discount SiteInventory TypeAvg. Discount
Amazon OutletNew overstock / discontinued50%+
Amazon WarehouseUsed / Open box20%+
Woot DealsRefurbished / ClearanceVaries
Kindle / Digital DealsDigital books, movies & musicVaries

How to Shop Amazon Outlet Like a Pro

Want the inside tips for getting the best Amazon Outlet deals? As an ecommerce expert, I recommend 3 key strategies:

1. Check Limited-Time Spotlight Deals

Amazon Outlet rotates in new overstock weekly, meaning deals come and go fast. I suggest checking the Spotlight deals page for brand names and categories you want – but act quick!

2. Use Watch List for Out-of-Stock Favorites

If a hot deal sells out, add it to your Watch List. Amazon will email you when it comes back in stock so you never miss a discount.

3. Filter By Brand to Find Discounts You Want

Got a favorite brand you want deals on? Filter Amazon Outlet search results by selecting your desired brand to save time. Discounts over 50% off are common here!

Bottom Line: An Untapped Discount Gold Mine

While most shoppers don‘t even know about it yet, Amazon Outlet offers jaw-dropping discounts in 2024 that blow traditional Amazon sales out of the water. As the go-to source for clearing coveted brands‘ excess inventory, this outlet store should be the first and only place savvy shoppers browse this year!

I‘m confident Amazon Outlet will gain mainstream traction in 2024 as tightening wallets drive shoppers to unlock its unmatched brand discounts. Will you take advantage before everyone else catches on?

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