What is Subway? And Why Do Customers Love It?

Tired of greasy fast food but still need to grab a quick meal on the go? You‘re not alone. Amid growing demand for fresh, customizable options, Subway has cemented itself as a healthier fast food alternative with devoted fans.

But what exactly is the Subway experience? Let‘s explore why millions of customers in 100+ countries queue up daily for their footlong subs.

Subway By the Numbers

Before we dive in, let‘s visualize just how massive this global chain is:

StatisticValue
Global locations (2023)~37,144
New locations in 2022~1,000
Countries represented108
Average daily customers~20 million
Most popular sandwichMeatball Marinara (35%)

With over 35 thousand shops spanning 6 continents serving sandwiches at a rapid pace, Subway has secured itself as the largest restaurant chain in the world.

Impressive numbers for a business born out of a Connecticut basement back in 1965!

So how did Subway grow so huge? Let‘s explore why customers continually return.

It‘s All About Fresh, Customized Choices

The core of Subway‘s popularity boils down to two factors:

1. Fresh and flavorful ingredients

Unlike old-school fast food chains, Subway stores ingredients like vegetables daily rather than freezing big batches long-term. From crisp cool lettuce to juicy red tomatoes straight from the fridge case, ingredients taste better and more nutritious.

2. Complete customization

No pre-packaged sandwiches here. Each Subway sandwich is made right before your eyes exactly to your taste. Just glance up at the easy 4-step ordering process:

Subway ordering process screenshot

With over 2 million flavor combinations possible, good luck getting bored!

Let‘s hear from actual Subway fans on why they return for this winning combo:

I like being able to actually see them prepare my food. And I don‘t mind asking for extra spinach or olives when I want them! It makes me feel special. No mystery ingredients here.
  • Sarah D., Boston, MA
Being able to pick the bread, meat, veggies, cheese, sauce…it just really makes a difference compared to other sandwiches that are already built. I feel like I‘m getting quality food made just for me in the same time it takes to go through a drive-thru!
  • Ryan G., Omaha, NE

Customers agree – when they can actively participate in crafting a sandwich full of fresh, crunchy, flavorful ingredients, it‘s infinitely more satisfying!

Now let‘s explore the complete Subway menu and ordering process…

Menu & Ordering: Craft Your Perfect Sub

Subway keeps menu options aligned with their fresh, customizable mantra. Let‘s break it down:

Signature Sandwiches

Start with one of Subway‘s classic creations like the Meatball Marinara, Veggie Delite, or Chicken & Bacon Ranch. Or build your own from scratch…

Build Your Own

Follow the simple 4-step sandwich artistry process outlined earlier. Turn your bread vessel into the sub of your wildest dreams!

Salads

Don‘t eat bread? No problem – swap in a salad bowl and pile it high with all your consummate veggie fixings.

Sides & Treats

Pair your entree with Subway‘s chips, cookies, or drinks to make it a combo.

For fans who want it all, Subway also now offers catering packages for events and gatherings!

Speaking of having it all…how much does this sub enjoyment set you back?

Pricing: Quality & Value Together At Last

Here‘s a 2023 price comparison across popular chains for a classic 6-inch sub combo:

RestaurantPriceIngredients
Subway$8.49Fresh from fridge case
Quiznos$10.25Pre-portioned
Jimmy Johns$9.75Pre-sliced

Subway emerges as an industry leader, delivering fresh and affordable. No wonder it‘s many customers‘ go-to lunch spot!

Let‘s hear from more fans:

Whether I‘m super hungry and get a footlong or just want a snack, I know I can walk into Subway and get something tasty I‘m craving for under $10. That‘s unbeatable!
  • Lisa F., Nashville, TN
Between the apps deals and loyalty program, I probably save $100+ a year on Subway. And I can still get premium meats and cheeses without breaking my budget. It feels like better quality than other chains.
  • James T., Chicago, IL

It‘s a relief for customers to find delicious and affordable still harmoniously combines at Subway.

Now for the final question – with all this freshness and customization, is Subway truly fast food?

Is Subway Considered Fast Food?

Subway meets all key fast food criteria:

  • Service model centered around customer speed
  • No dining atmosphere – focus is quick grab-and-go
  • Food prep process enables high output
  • Pricing structures create value meals

So while ingredients have an elevated focus compared to burger chains, Subway still delivers that quick, convenient fast food experience its customers love.

Really, Subway fuses the best of both worlds when you think about it. Hungry people can have their custom-made footlong cake with classic fast food service too!

While the days of Jared and his pants may have passed, Subway remains an industry darling, satiating cravings with fresh flavor in record speed.

By combining customized approachability with quality ingredients at reasonable pricing, Subway has cemented itself as the go-to spot for 20 million daily customers across 100+ countries.

So next time hunger strikes and you don‘t want to sacrifice taste or health, remember there‘s one chain that can satisfy both. Head to Subway and discover your perfect sandwich creation!

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