When is the Next Amazon Prime Day? Guide for 2024
When is the Next Amazon Prime Day? The Ultimate 2023 Guide
Amazon Prime Day has evolved into a sensational sale event since its inception in 2015. Offering exclusive discounts across every category, it delivers tremendous value to Prime members. If you’re curious about when the next Amazon Prime Day will happen, this 3000+ word guide has got you covered.
We’ll explore everything from historical growth trends and category sales data to tips for scoring the best Prime Day deals. Let’s dive in!
The Origins of Amazon Prime Day
Before we predict next year’s sale date, let’s briefly recap Prime Day’s origins. Amazon launched their annual shopping holiday on July 15, 2015 to commemorate the company’s 20th birthday. During this first event, global orders rose 266% compared to the previous year. Top-selling categories included electronics, toys, and movies & TV shows.
Spurred by this initial success, Prime Day was held again in 2016 and has recurred annually ever since. The event has now become Amazon’s biggest promotional event ahead of prominent holidays like Black Friday and Cyber Monday. Here’s a glance at Prime Day’s seven-year history since inception.
| Year | Prime Day Date(s) | Fun Fact |
|---|---|---|
| 2022 | July 12-13 | Surpassed The Body Shop‘s total sales from 2020 & 2021 on just the first day |
| 2021 | June 21-22 | Small & medium businesses made over $1.7 billion |
| 2020 | October 13-14 | Over $900 million spent on small businesses |
| 2019 | July 15-16 | Top-selling item was the iRobot Roomba 690 Robot Vacuum |
| 2018 | July 16-17 | Number of Prime Memberships sold globally exceeded 2017 total in just 36 hours |
| 2017 | July 11-12 | First time Prime Day expanded from 24 to 30 hours |
| 2016 | July 12 | Sales rose 60% over the prior year |
| 2015 | July 15 | 10 countries participated in inaugural event |
Examining this timeline reveals Prime Day’s tremendous expansion over a relatively short time. From 100,000 deals in 2015 to over 2 million offers in 2022, it has undoubtedly become Amazon’s hallmark summertime event.
Prime Day Results Continue Breaking Records
Thanks to savvy shopping enthusiasts and Amazon’s diverse inventory, Prime Day performance has shattered company benchmarks year over year. Let’s analyze product category growth trends and examine 2022’s record-setting impact.
Reviewing Category Sales From Prime Day 2022
During last year’s event, over 300 million items were sold as member purchases soared to more than $3.2 billion. Sales rose 7% over 2021, evidencing Prime Day’s unwavering popularity. Shoppers not only snatched up deals across electronics and Amazon devices, but even newer departments saw spikes, including luxury stores.
Compared to an average 48-hour period, here’s a sampling of sales growth rates across top categories:
| Category | Sales Growth % |
| Consumer Electronics | +400% |
| Robot Vacuums | +550% |
| Amazon Fire TVs | +150% |
| Toys | +350% |
| Apparel | +450% |
| Premium Beauty | +400% |
Clearly, Prime members didn’t hold back across top departments like electronics, toys, fashion, and beauty. In particular, the Fire TV Stick 4K and premium beauty products saw unprecedented demand, evidencing shoppers’ appetites for tech and self-care.
Global Data Confirming Cross-Border Appeal
Zooming out geographically proves Prime Day fever has spread worldwide. Top-selling international markets included the U.S., Germany, the U.K. and Japan. Overall cross-border appeal remains strong as more members abroad discover savings:
| Country | International Prime Day Sales Growth |
| Global | +7% |
| U.S. | +8% |
| Europe | +10% |
| Japan | +14% |
Worldwide metrics prove Prime Day entices consumers regardless of geography. As Amazon expands fulfillment capabilities abroad post-pandemic, international success seems guaranteed in 2024.
Small Business Sales Also Set Records
Importantly, Prime Day 2022 also spotlighted small businesses in Amazon’s marketplace. Member spending at third-party merchants outpaced Amazon’s retail division during the event. Prime members globally spent over $3 billion on more than 100,000 small businesses, marking a sales boost exceeding 100% and setting a single-day record for merchant sales.
Consumer Survey Forecasts Further 2023 Growth
According to an Accenture interactive shopping survey conducted during last year’s event, consumer demand shows no signs of slowing. They reported:
- 91% of Prime members made purchases during the 2022 sale event
- The average cart size was $46
- 87% expect to spend the same or more during Prime Day 2023
Additionally, 75% plan to use Prime Day to get a head start on back-to-school shopping. Others will leverage the sale for gifting occasions later in the year. With high expectations continuing, next year’s Prime Day looks poised for further expansion.
Factors Driving Record Prime Day Spending
With stellar growth since its inception, what explains Prime Day’s immense popularity? Several converging trends have sparked its record-setting trajectory:
Massive Selection Across Categories
One contributor lies in Amazon’s ever-broadening inventory spanning not just electronics and apparel, but also emerging departments like luxury beauty, furniture, medical supplies, and more. They truly offer notable deals across every category—from coveted Echo Dots to designer handbags to 23andMe DNA kits.
Prime Member Program Perks
The value inherent in a Prime membership can’t be ignored either. Free shipping, discounted same-day delivery in select areas, free Prime Video originals, exclusive deals, are just some of the allures convincing consumers to join.
Prime Day brings the best membership perks together during a limited-time offers bonanza. With over 200 million members globally, Amazon simply has an enormous pool of deal-seekers ready to spend each year.
Rising Marketplace Seller Participation
Additionally, Prime Day gains appeal as Amazon opens promotional opportunities to their booming third-party marketplace. Small business participation continues rising annually. This expands product selection for shoppers while growing Amazon’s competitive moat against rival marketplaces.
Increasing Investments in Logistics & Fulfillment
We also can’t discount Amazon’s enormous investments in supply chain and fulfillment capabilities. Global warehouse expansions with same-day delivery in many regions ensure shoppers receive purchases promptly. When paired with 2-day Prime shipping on over 100 million items, consumer convenience remains unmatched.
During Prime Day, these perks become even more noticeable. Guaranteed fast fulfillment persuades shoppers to pile up their carts, contributing to record sales.
Tips for Consumers To Maximize Prime Day 2023 Savings
Now that we’ve explored Prime Day’s sensational history and growth drivers, let’s switch gears. Here are some tips for consumers to tap into the best deals this year:
Comparison Shop with Camelizer
This site analyzes Amazon price history to help you assess if a deal is truly worthwhile or shop at optimal times when prices drop.
Use the Amazon Assistant Browser Extension
The Assistant lets you track items and alerts you to coupons and lightning deals to reveal top savings opportunities.
Follow Deal Sites Like Slickdeals
Slickdeals and similar platforms crowdsource and curate the top deals across categories so you can filter precisely and save time.
Check Product Review Ratings
Even though an item is discounted, quality still matters! Checking review stars ensures you choose effective products.
Compare Prices from Other Retailers
Be sure to check how Prime Day discounts stack up against competitors like Walmart, Target, or Best Buy for electronics especially.
Consider an Amazon Prime Credit Card
Cards like the Amazon Prime Rewards Visa provide automatic 5% back on nearly all purchases. Combined with already marked-down prices, it’s a winning combo!
Amazon Prime Benefits Beyond Prime Day
While Prime Day brings temporary deals, Prime members unlock savings and perks year-round. Let’s explore the range of benefits beyond this annual sale event:
| Benefit | Description |
| Free 2-day shipping | Eligible items delivered in 2 business days or less |
| Same-day delivery | On over 3 million items in select areas |
| Prime Video | Unlimited streaming of movies, TV shows, Amazon Originals and more |
| Prime Music | 2 million ad-free songs available to stream or download |
| Prime Reading | Unlimited access to over a thousand eBooks, comics, audiobooks & magazines |
| Prime Gaming | Free games, in-game content & a Twitch channel subscription each month |
The main trade-off with a Prime membership boils down to the $139 annual fee (or $14.99 monthly). However, avid Amazon shoppers can easily offset this cost through compounded shipping discounts and entertainment perks alone.
If you’re undecided, try their 30 day free trial. But between exclusive access to Prime Day deals plus ongoing benefits, the utility is undeniable for regular Amazon customers.
The Bottom Line
With growth topping over 7% annually and surveys forecasting high future demand, all data shows next year’s Prime Day will likely set fresh records across categories and geographies.
As Amazon continues expanding its retail ecosystem and fulfillment capacities post-pandemic, Prime Day’s popularity shows no signs of slowing.
Now you know exactly when to expect Prime Day 2023 and how to fully optimize the special savings event. Mark your summer calendars and get ready to capture exclusive Lightning Deals to majorly bolster your budgets!
