Where Can I Use My Amazon Gift Card in 2024? (Full Guide)
Wondering what you can buy with an Amazon gift card you received or purchased? With over 200 million Amazon Prime members as of 2022, gift cards have become one of the most popular ways to shop on Amazon‘s vast online marketplace.
But Amazon‘s scope goes far beyond physical products. Your gift card balance can also be used for Prime subscriptions, Kindle books, Amazon Music playlists, and more.
In this comprehensive guide, we‘ll cover everything you can and can‘t purchase with Amazon gift cards this year.
A Quick Look at the Amazon Gift Card Landscape
First, let‘s examine the current gift card landscape on Amazon for some context:
- Amazon sold $9.4 billion in gift cards in Q4 2021 alone, their biggest quarter ever
- 3rd party retailer Amazon gift card sales exceeded $5.9 billion in 2022
- Nearly 40% of holiday shoppers surveyed plan to buy an Amazon gift card in 2024
- The average spend on an Amazon gift card is $47, providing significant purchasing power
As you can see, gift cards now power a meaningful share of Amazon‘s quarterly retail sales. And their convenience makes them a popular gift giving and self-purchase choice each holiday season.
Now let‘s explore what shoppers can unlock with Amazon gift card funds this year.
Buying Physical Products on Amazon.com
The core benefit of an Amazon gift card is purchasing any physical product sold directly by Amazon or independent sellers you find on Amazon Marketplace.
This includes over 12 million (and counting) products across popular categories like:
- Amazon devices – Kindle, Echo, Fire TV, Ring security products
- Electronics – TVs, laptops, tablets, headphones, smart home
- Home & Kitchen – furniture, appliances small and large, decor, tools
- Toys & Games – STEM toys, arts & crafts, baby toys, board games
- Clothing & Accessories – athletic apparel, watches, luggage, shapewear
- Health & Personal Care – vitamins, supplements, skincare, hair care
- Grocery & Gourmet Food – coffee, snacks, gourmet chocolates, specialty foods
- Sports & Outdoors – camping gear, fitness trackers, hunting equipment
- Automotive Parts & Products – car electronics, waxes, polishes, fluids
…plus millions more books, DVDs, video games, musical instruments, office supplies and everything in between!
The same convenience applies for sellers you discover on Amazon Marketplace. Your gift card balance seamlessly covers third-party seller items too.
Fun Fact: Over 50% of units sold on Amazon now come from independent Marketplace sellers!
Kindle Ebooks and Audible Audiobooks
Avid readers and listeners rejoice! Amazon gift card funds can be used to purchase:
- Kindle Ebooks – over 10 million book titles across fiction, non-fiction, classics, textbooks and more
- Kindle Unlimited – access over 2 million Kindle titles, magazines and more for $9.99/month
- Audible Audiobooks – get individual audiobooks or try Audible Premium Plus, now accessible via gift cards
So if you love diving into a new novel on your Kindle Paperwhite or listening to memoirs on your daily commute, keep your gift card balance top of mind!
Amazon Prime and Digital Entertainment
Beyond physical products, your gift card gives you streaming access to:
- Amazon Prime – pay $139/year for your membership with instant access to free shipping, Prime Video, Amazon Music and more exclusive perks
- Amazon Music Unlimited – unlock over 100 million songs ad-free after a 30 day free trial
- Prime Video – gain access to thousands of movies and TV episodes to purchase or rent, without being a Prime member
- Kindle Unlimited – enjoy over 2 million ebooks, audiobooks, magazines and more for $9.99/month
- Audible Premium Plus – get any title plus audiobooks, podcasts and more for $14.95/month
Whether you want to binge watch a new show or download a custom playlist for your next road trip, Amazon gift cards help unlock all-you-can-enjoy digital entertainment.
Buying Gift Cards…For Other Gift Cards!
One of the only exceptions for purchasing gift cards on Amazon is when you want to buy more Amazon gift cards!
So if you received a generous gift card balance and want to spread the love for birthdays, holidays or special occasions, you can grab e-gift cards and physical gift cards to give to family and friends.
Just head over to Amazon‘s gift card site to pick the design, set the denomination, schedule the delivery date and add a personal message.
It‘s a great way to keep the gift card party going!
Below I‘ve summarized what you can and can‘t buy with Amazon gift cards this year across their major products and services:
| Product/Service | Can I Use An Amazon Gift Card? |
|---|---|
| Amazon.com (all products) | Yes |
| Amazon Prime Membership | Yes |
| Amazon Music Unlimited | Yes |
| Amazon Audiobooks | Yes |
| Kindle Ebooks | Yes |
| Kindle Unlimited Subscription | Yes |
| Prime Video (movie/TV purchases or rentals) | Yes |
| Amazon Cash | Yes |
| Amazon Allowance (for kids) | Yes |
| Amazon Household Accounts | Yes |
| Amazon Fresh | No |
| Whole Foods | No |
| Prescription Medications | No |
| In-Person Purchases (Amazon Go, Whole Foods, etc) | No |
| Amazon Pay (third party checkouts) | No |
| Third-Party Gift Cards | No |
| Amazon Gift Cards | Yes! |
Hopefully visualizing the full scope of eligible products and services makes the possibilities clearer. Now let‘s cover a few final tips for maximizing your gift card…
Tips for Getting the Most from Your Gift Card
As you start shopping, keep these pointers in mind to unlock the full value of your gift card:
- They never expire! Feel free to save any leftover balance indefinitely for future splurges.
- Check your balance anytime under "Your Account" to see your updated gift card balance.
- Load it to your Amazon account for 1-click checkout by adding your claim code on Amazon.com or in the mobile app.
- Get free expedited shipping on eligible physical products when you check out using only gift card funds (no added payment methods).
- Split larger purchases between gift cards and credit/debit cards if your order exceeds your single gift card value.
- Protect yourself against unauthorized use with Amazon‘s A-to-z Guarantee and gift card protections.
And most importantly…start shopping and enjoy treating yourself! Those ebooks, smart home gadgets and clearance deals are now much more affordable thanks to your new Amazon gift card balance.
The Takeaway: Where to Spend Your Amazon Gift Card
Hopefully this guide gave you a detailed overview of all the possibilities with Amazon gift cards today.
The bottom line? Whether you‘re shopping for a new pair of running shoes, preordering the latest bestseller or want to watch an Amazon Original series, your Amazon gift card can likely make it happen.
Now that you know the full scope of eligible physical and digital products, it‘s time to start spending! Enjoy exploring everything Amazon has to offer with the added value of your gift card funds.
