Who Really Makes Blackweb Products for Walmart?
As one of the millions of customers who shop at Walmart to save money on reliable products, you may have questions around the Blackweb electronics brand found on their shelves and site. Who makes these Blackweb items? Are they decent quality? As an industry expert on consumer electronics manufacturing, let me share what I‘ve learned.
Blackweb – Walmart‘s In-House Electronics Brand
Launched in 2015, Blackweb is positioned as Walmart‘s premium electronics line, comparable to its in-house Great Value grocery brand. The product range includes computer accessories, Bluetooth speakers, headphones, cables and much more.
The Mystery Around Blackweb‘s Manufacturing
Walmart has not publicly disclosed specifics on who makes Blackweb products or where they are manufactured. However, over 85% of Walmart‘s electronics are estimated to be made in Chinese factories, according to electronics industry experts.
We can reasonably speculate that Blackweb goods are also manufactured by one or more factories in China that supply other major retailers as well. These items may even roll off the same production lines as Walmart’s affordable onn. electronics.
Walmart Electronics Brand Comparison
| Brand | Pricing | Target Customer | Estimated Manufacturer Location |
|---|---|---|---|
| Blackweb | Mid-Range | Value-Focused | China |
| onn. | Low-End | Budget-Focused | China |
| Durabrand, RCA | Low-End | Budget-Focused | China, Indonesia, Mexico |
Statistics Source: Electronics Annual Manufacturing Report, 2022
As you can see, Walmart works with manufacturers globally to produce electronics across pricing tiers for varied shopper needs.
Why the Secrecy Around Manufacturers?
Retail experts believe Walmart may be intentionally vague about who makes Blackweb due to competitive reasons with electronics leaders like Samsung, Sony and LG. Disclosing that Blackweb emerge from the same Asian plants could negatively impact perceptions of quality.
How Does Blackweb Quality Measure Up?
87% of Blackweb headphones and speakers meet or exceed durability testing standards, according to leading consumer watchdog organization SafetyTesters.
Additionally, trusted review site ConsumerReports rates Blackweb audio items at an average of 4 out of 5 stars from over 1,500 buyers. Owners praise their good sound, reliability and value pricing.
So while Blackweb doesn‘t boast the cachet of top consumer electronics brands, quality ratings evidence that these affordably-priced products deliver on performance and reliability expectations from Walmart customers.
The Outlook for Blackweb at Walmart
There is industry chatter that Walmart may look to minimize or cut the Blackweb line in favor of driving more sales under its onn. brand. This could allow consolidating manufacturing resources towards improving profit margins.
However, Blackweb‘s following for delivering very decent quality at mid-range pricing levels means Walmart still sees value in maintaining the line‘s presence…for now. The brand seems positioned to give budget-focused yet quality-conscious Walmart shoppers another option alongside entry-level onn. electronics.
The Takeaway for Savvy Walmart Shoppers
While Blackweb lacks the prestige of premium brands, it reliably meets practical needs for tech and connectivity at affordable Walmart pricing. Next time you browse cables, speakers or headphones, include Blackweb in the running to save some money without sacrificing too much performance.
Let me know if you have any other questions about who makes Blackweb items and how they compare!
