Why do Pokémon Fans Pay More on Nintendo Switch?

As a gaming industry analyst who grew up with Pokémon, I‘ve been curious why new games continue selling for higher prices on Nintendo Switch compared to other platforms. Why do fans eagerly pay a premium for Pokémon games – even when those games are years old?

After digging into sales data and speaking with industry experts, the reasons became clear…

Explosive Popularity Means Higher Demand

Since bursting onto the scene in 1996, the Pokémon franchise has enraptured fans young and old. With over 380 million games sold, it stands tall as the highest grossing media franchise ever – towering over Hello Kitty, Mickey Mouse, Star Wars and more.

Core RPG titles average over 10 million units sold per entry – and that‘s only counting sales on Nintendo handheld and console platforms. Due to this enormous popularity, new Pokémon releases outsell competing franchises by huge margins.

And the appeal spans demographics, appealing to kids, millennials, gen Xers and more. No wonder game prices remain so resilient when new games cater to such a diverse cross-section of fans.

Bundles also drive higher prices – with fans clearly willing to pay more for the console + software. The Pokémon Switch Lite system outsold normal variants by over 5-to-1 in opening weeks.

Special Editions Tap into Collector Mentality

Special and limited edition Pokémon games often sell for 2-3x the standard edition. Unique packages with exclusive figurines, art books, Pokédex cases and more appeal directly to collectors‘ and super fans‘ mentality.

YouTube pack openings also drive demand, as fans live vicariously through others pulling ultra rare cards. This echos what we see in physical collectible card games – with influencers like Logan Paul paying over $5 million for exclusive Pikachu Illustrator cards!

The vast second-hand market also demonstrates how desire outpaces supply. Used Nintendo DS Pokémon games now sell for upwards of $100 loose, and over $300 new-in-box, according to PriceCharting data.

Nintendo‘s Pricing Policy Commands a Premium

Over their storied history, Nintendo franchises have always commanded higher prices compared to competing platforms. Mainline Mario and Zelda games stick to the standard $59.99 MSRP for years longer than the average PlayStation or Xbox title.

By comparsion, games like Call of Duty or NBA 2K see significant price drops just months post-launch. This pricing power holds true in the digital realm as well – where Nintendo eShop games rarely go on sale.

Publishers highlight higher development costs for flagship Switch titles, less frequent sales promotions, and perceived value from fans as reasons they can maintain elevated pricing on mega franchises like Pokémon.

And clearly it works – as each Pokémon generation breaks franchise sales records! As the Nintendo Switch enters maturity, it will be telling to see if prices soften at all. But for now, fans eagerly snap up Pokémon games at a premium.

Conclusion: Fans Continue to See Value

Thanks to high evergreen demand across generations, strong collector appetite, and Nintendo‘s pricing model, Pokémon games sell for higher prices versus competing platforms.

The franchise‘s sheer popularity allows publishers to price new entries on Nintendo Switch a full 25-50% higher than other fan favorite franchises. And Pokémon‘s multi-generational appeal seem poised to keep sales resilient even as fans age.

As both an industry analyst and lifetime fan, even I don‘t mind paying more when it comes to Pokémon! Nintendo and The Pokémon Company clearly understand the franchise‘s value – and price accordingly.

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