15 YouTube Business Ideas to Build Your Channel Up in 2023

As a platform, YouTube has evolved beyond cat videos and viral clips into an increasingly popular avenue for entrepreneurs using videos to educate, inspire and captivate immense audiences across niches. For savvy creators, YouTube now provides diverse monetization options to profit from passion projects.

This article explores 15 YouTube business ideas perfect for aspiring media moguls to consider in 2023, alongside data-driven insights on channel success.

Rapid YouTube Growth Presents Big Opportunities

YouTube presents unmatched scale in terms of active users and engagement when compared to other social media platforms. Consider these statistics:

• Over 2 billion monthly active users
• Over 1 billion hours of content watched daily
• 500 hours of video uploaded every minute
• Videos generate billions of views daily

Additionally, users are deeply engaged on the platform:

• Average viewing session over 40 minutes
• 70% of YouTube watch time on mobile devices
• The most desired age group of 18-49 year olds use YouTube more than cable TV

As YouTube continues expanding, creators have profitable avenues to launch their own media empires by cultivating loyal viewership niches. Through YouTube charts and Google Trends, we can also analyze niche trends and audience interests to strategically select the best business ideas.

Below are 15 promising YouTube business ideas for 2023 based on platform growth, audience demand and revenue potential.

1. Software and Tech Tutorial Channels

Tech tutorials remain extremely popular and lucrative for YouTube channels, especially focused on trending topics like cybersecurity, NFTs/Web3 and popular tools. Software giants actively sponsor such channels, valuing the ability to organically reach engaged tech enthusiasts.

Consider these promising tech niches rising in searches:

• Cybersecurity up 40%
• Web 3.0/Blockchain up 37%
• Adobe Photoshop up 29%
• AI and machine learning up 23%

If you possess advanced skills with software programs, debugging skills or explaining complex tech simply, focus your channel on must-have tools for creators, developers etc. Teaching internet safety or busting cybersecurity myths also attract wide interest.

2. Long Form Interview Shows with Interesting Guests

Long-form interview shows allow in-depth discussions with influential personalities from diverse fields while building captive viewership. Advertisers find strong value in shows retaining audience attention for over an hour consistently.

Joe Rogan‘s podcast clips frequently trend on YouTube, highlighting demand for smart dialogue from credible experts rather than brief superficial takes. Interviewing authors, scientists, artists and unconventional careers creates novelty and information asymmetry versus other outlets.

If you’re an engaging conversationalist able to ask thoughtful questions, an interview show can make stellar content. Ensure production quality matches the level of guests by investing in cameras, mics and editing.

3. Educational Video Essays and Documentaries

Insightful educational content and video essays providing well-researched explorations into fascinating subject matter captivates curious viewers. This balances substantive information with artful cinematography and writing.

Subjects like space exploration, transhumanism, history and true crime constantly trend on YouTube given innate human curiosity. Leverage extensive writing and research skills with strong on-camera presence and editing chops.

Brand sponsorships come organically from viewers valuing this educational entertainment. Books, online courses and memberships can complement these passion projects.

4. Local Business Consulting and Marketing

Many business owners struggle with digital presence and marketing despite relying heavily on online channels post-pandemic. Offering YouTube consulting to help local businesses expand their reach can provide immense value while leveraging your skills.

Share tips on social media growth, search engine optimization, conversion rate optimization, paid advertising and more. Map out strategic blueprints tailored to their niche using analytics. Upselling other services provides multiple revenue streams.

This leverages analytical skills from a tech/data perspective with abundant market demand as companies now live or die by their digital capabilities.

5. Animated Explainer Videos

Animated explainer videos simplify complex ideas, products or services into captivating formats, lowering barriers to understanding. Companies will invest heavily in engaging explainer content given immense explanatory power.

Leverage animation, design and writing skills to produce branded explainers, startup pitch decks, video guides and more in partnership with clients. Prioritize concise information flow, quality graphics and clear calls-to-action in shareable formats.

This channel idea balances creativity with strategic consulting skills to solve business communication challenges.

6. Music Production and Audio Engineering

Aspiring music producers, songwriters and sound engineers flock to YouTube seeking to master technical abilities from mixing tracks to editing compelling podcasts. This field also intersects with gaming and entertainment.

Veteran producers and engineers can share their technical prowess across recording, editing, mastering and even the physics of sound through videos. Demonstrate using programs like ProTools, Logic, Ableton and industry processes.

Additional revenue comes from offering mixing/mastering services, selling sample packs/presets, affiliate links for plugins and gear. Collaborating with artists also builds authority and community.

7. Health and Fitness Coaching

The global health and wellness industry is projected to grow to $7 trillion by 2025. YouTube serves fitness information seekers through workout tutorials, recipes, gear reviews and coaching. There is tremendous demand for evidence-based fitness guidance.

However, credibility is crucial given an oversaturated space of pseudo-experts. Emphasize credentials from exercise science degrees, nutrition certifications, training accolades etc. Pro athletes and coaches attract sponsorships and coaching/consulting clients. Avoid generic, rehashed advice.

8. Investing and Trading Mastery

YouTube has become a mecca for investing and trading advice. But few channels offer informed, risk-averse guidance helping beginners make smart portfolio decisions. If you have proven multi-year success and mastery trading stocks, forex etc., teach your philosophy.

Share actionable tips on technical/fundamental analysis, building trading algorithms, managing risk/emotions and unconventional market wisdoms. Avoid overpromising unrealistic outcomes. Revenue can flow from affiliate marketing fintech tools. Selling online courses or operating a fund also scale impact.

9. Architecture and Interior Design

Interior design and architecture content has seen steady viewership growth over 500% in 3 years as homeowners crave modern, affordable solutions. Share your creative vision, designs and client project walkthroughs showcasing revamps, furniture building etc.

Monetize through design tool/supply affiliate links and taking direct residential/commercial clients needing renovation guidance. Apps and design templates can enhance income as digital products.

10. Personal Finance and Investing 101

Everyday personal finance, budgeting and investing concerns represent evergreen YouTube content themes. Addressing money problems or knowledge gaps around saving, debt elimination, building assets etc. helps viewers make smarter financial decisions, especially amidst economic uncertainty.

Table of Contents

• Introduction
• Rapid YouTube Growth Presents Opportunities
• 15 Hot YouTube Business Ideas for 2023
  • Tech Tutorials
  • Interview Shows
  • Educational Videos
  • Business Consulting
  • Explainer Videos
  • Music Production
  • Fitness Coaching
  • Investing & Trading
  • Architecture & Design
  • Personal Finance
  • Life & Job Skills
  • Engineering & Manufacturing
  • Gadget Reviews
  • Travel Vlogging
  • Beauty & Fashion
• Maximizing Your YouTube Channel Success
  • Keyword Research
  • Audience Analysis
  • Consistent Uploads
  • Playlists & Organization
  • Channel Branding
  • Comment Engagement
• Turning Your Channel Into a Business
  • Monetization Avenues
  • Paid Promotion
  • Building Authority
  • Expanding Your Universe
• Conclusion

Deliver a personal touch explaining financial concepts, debunk myths and provide spreadsheets/tools. Build goodwill helping folks understand money better during turbulent times.

11. Learning Life Skills and Job Training

YouTube excels as a life skills resource with tutorials on critical topics they don‘t teach in school like changing a tire, filling taxes properly, mastering job interviews etc. This niche informs and empowers audiences with wisdom often deemed common sense that proves elusive. Share your specialized knowledge around vital areas through structured video lessons.

Curate playlists around high-value skills related to professional development, personal growth, practical knowledge and more. Watch time and subscriber loyalty run high for useful life wisdom otherwise difficult to find in a centralized and engaging resource.

12. Manufacturing and Engineering Best Practices

Industrial insights focused on advances in manufacturing engineering offer tremendous value with trade schools and budding engineers studying intimate production details.

Engineers can demonstrate cutting-edge technologies related to 3D printing/CNC machining, facilities automation, fluid dynamics simulations, mixing custom alloys etc. Proprietary tips and hidden efficiencies from long careers provide differentiation. Skyrocketing energy costs also put energy-efficient industrial processes in demand.

13. Consumer Tech Reviews and Comparisons

Detailed technology product reviews factoring criteria like specifications, value, use cases etc. are coveted by purchase decision makers. Smart analysis around laptops, smartphones, smart home devices etc. provides guidance. Rank product features through datapoint comparisons while unpacking pros and cons.

Build viewership through being an informative buying advisor rather than aiming for quick affiliate commissions. Consider indexing several videos into annual buying guides for evergreen content. Partner selectively with brands aligning values rather than diluting credibility through excessive pitches.

14. Travel Vlogging and Documentaries

Captivating viewers with exotic travel destinations, breathtaking cinematography and insider cultural gems can make for engaging content and inspire audiences to travel responsibly. Share travel tips, behind-the-scenes details of life abroad and reflections on global issues.

Earn from affiliate links related to travel products, tourism boards promoting destinations and branded travel sponsorships. Curating travel playlists can attract nomads to further explore your channel. Opportunity also lies in using global experiences to advance social causes.

15. Fashion, Beauty and Modeling

Fashion content like seasonal trend forecasts, styling advice and runway coverage drives passion among style enthusiasts. Beauty creators demonstrate experimental makeup techniques and test cosmetic innovations. Aspiring models pick up poses and techniques from industry veterans.

Monetize through affiliate marketing of trendy garments and cosmetics or as brand ambassadors and spokesmodels. License custom stock media content around these verticals to marketing agencies as creative assets. The glamour keeps audiences engaged while profiting from multiple revenue streams.

The opportunities are endless for aspiring YouTubers in 2023. Align your niche to authentic interests and skills while solving viewer problems and catering to increasing needs for specialized knowledge.

Building a YouTube Channel That Succeeds

Simply turning on a camera and uploading random videos will not grow an audience long-term. Successful channels telephone extensive planning and optimization.

Here are best practices to build a thriving channel:

Conduct Keyword and Audience Research

Determine topics with sufficient search volume and urgency where you can rank content on the first YouTube results page. Install TubeBuddy to assess idea viability. Analyze competitors producing popular content in your niche. Identify key demographics and viewer psychographics through YouTube Analytics to tailor content.

Create Playlists and Organize Content

Well-organized content in relevant playlists improves viewer experience, session times and signals search rankings. Create themed playlists around key topics and curate content aimed at specific viewer segments.

Design Channel Branding and Assets

Ensure channel art, logo, intro videos and other branding assets communicate your values, vibe and content focus cohesively across pages.

Foster Community in Comments

Respond to every comment, ask thoughtful questions and encourage dialogue. Like, pin and heart engaging comments. Moderating spam is also vital.

Upload Consistently

Posting videos consistently trains the YouTube algorithm to share your content. Set a secure upload schedule even if once a week rather than sporadically uploading.

Transforming Your Channel Into a Thriving Business

Sustainable channels require monetizing your viewership beyond solely hoping for YouTube ad revenue.

Diversify Monetization Avenues

Sell digital products related to your niche, offer channel memberships with exclusive perks, use affiliate marketing strategically, enable Super Chats etc. Don‘t over rely on demonetized Adsense income, especially if making educational content.

Promote Content External to YouTube

Repurpose video content from YouTube Shorts to TikTok, Instagram and Twitter natively for exposure to new audiences that can funnel back to your channel. Embed videos in relevant blog posts and community threads.

Double Down on Authority

Publish guest posts on reputable sites, appear on podcasts and use press mentions to cement expertise on niche topics covered in your channel. Pursue speaking opportunities at conferences and community events to further influence.

Expand Your Media Universe

Podcasts, online courses, niche blogs and business ventures can target wider audiences beyond YouTube. Cross-promote these integrated assets through multiple channels

The opportunities for aspiring creators on YouTube evolve exponentially year on year. With cognitive focus on audience needs, creativity and production polish, your channel can inform millions worldwide while sustaining your passion projects as a thriving business. Insert openness to learn, humility to grow and persistence despite early struggles, and your success is inevitable.