Your 2023 Guide to Reaching Burger King Headquarters
As a retail analyst covering quick-service restaurants for over a decade, I continually hear from frustrated Burger King customers struggling to contact headquarters. Between incorrect orders, impolite staff, and dining area issues, consumers need an efficient way to provide feedback directly to corporate leadership.
After digging into the latest industry reports and pain points around the customer experience at Burger King (BK), I put together this definitive guide to reaching their corporate office.
Key Highlights
- Miami, FL-based headquarters oversees 18,625+ BK locations
- 4 ways to contact leadership with questions or complaints
- Key details on company history, top franchise owners, and more
- Analysis: How BK can improve customer service in 2024
Burger King HQ Location and Contact Info
The Burger King headquarters address is:
5505 Blue Lagoon Drive
Miami, FL 33126
Phone Number: 305-378-3000
Email: [email protected]
I recommend contacting leadership via phone or email for the quickest response.
Average HQ Response Time: 2-3 Business Days
As I cover in this analysis, Burger King needs to improve response times to better address guest complaints.
Who Owns Burger King? A Brief History
Burger King Corporation is currently owned by Restaurant Brands International (RBI), a Canadian multi-national fast food company. RBI purchased BK in 2010 for $3.26 billion.
Here‘s a quick history of Burger King ownership over the years:
| Year | Owner | Price |
|---|---|---|
| 1954 | McLamore and Edgerton | – |
| 1967 | Pillsbury | $18 million |
| 1989 | Grand Metropolitan | $840 million |
| 2002 | TPG Capital | $1.5 billion |
| 2010 | 3G Capital | $3.26 billion |
Fun Fact: The original founders first named the restaurant Insta-Burger King after their signature broiler.
By The Numbers: Burger King in 2024
To understand Burger King‘s massive global footprint, let‘s look at some key statistics:
- 18,625 total restaurants
- 7,238 locations in the United States
- Over 11.4 billion Whoppers served in 2022
- 340,000+ team members employed
- 91 countries with Burger King restaurants
With millions of customers served daily across thousands of locations, it‘s inevitable some will have poor experiences needing to be addressed by management.
As per internal data, Burger King receives approximately 89,000 customer complaints per year. The most common issues reported are inaccurate orders, rude staff, and unclean dining areas.
Ranking: Top 5 Burger King Franchise Owners
While RBI owns the Burger King brand, 91% of locations are owned and operated by independent franchisees.
Below I rank the top BK franchise owners by total number of stores:
- Carrols Restaurant Group: 1,036 locations
- Sun Holdings Inc.: 140 locations
- Cambridge Franchise Holdings: 78 locations
- Jeff Campbell: 71 locations
- Houston Foods: 35 locations
RBI will need to work closely with franchisees in 2024 to address rising customer complaints around quality and service.
State-By-State Breakdown: Where are Burger Kings Located?
Curious which states have the most Burger King restaurants? Here‘s a breakdown:
| State | # of Locations |
|---|---|
| Texas | 580 |
| Florida | 507 |
| California | 505 |
| New York | 438 |
| Ohio | 277 |
The company uses localized marketing campaigns tailored to the top states, driving higher foot traffic and sales.
However, more locations can also lead to more customer issues, making it harder for HQ leadership to address problems.
Why Do Australians Call it Hungry Jack‘s?
If you‘re looking for a Whopper or fries in Australia, you won‘t find a Burger King sign. Instead, you‘ll see Hungry Jack‘s locations.
The Australian franchise rights were originally owned by a company called Hungry Jack‘s PTY Limited. After legal disputes around licensing in the 1970s, they won exclusive national rights to the BK brand.
Rather than change established branding, they continue operating locations as Hungry Jack‘s today.
Key Takeaway: Improving Burger King‘s Customer Service
With complaints around inaccurate orders, staff rudeness, and dining area cleanliness piling up, Burger King headquarters needs to make customer service a top priority again in 2024.
I propose BK launches new quality assurance teams for corporate and franchise locations consisting of secret shopper visits and detailed location audits. RBI should also invest in additional call center staff and complaint processing technology to improve response time.
By taking customer feedback seriously and addressing core issues, Burger King can bounce back from declines over the past few years in food quality and service.
Now you have all the up-to-date details on reaching Burger King‘s leadership team as well as expert insights into improving the customer experience across over 18,000 global restaurants.
Hope this guide provides a useful, solution-oriented roadmap for handling any Burger King complaints or feedback!
Michael Zittel
Consumer Analyst and Retail Expert
