Does IKEA Sell Wallpaper in 2024? [All You Need to Know]
IKEA is best known for its wide selection of affordably priced furniture and home furnishings. However, traditional wallpaper rolls are not part of IKEA‘s core product inventory.
A Closer Look at What IKEA Sells
To understand why wallpaper is not sold at IKEA, it‘s helpful to look at what they do sell. In 2022, IKEA reported worldwide retail sales of over $45 billion. Furniture and home furnishing accessories comprise the bulk of their sales:
- Furniture like beds, sofas, cabinets, and shelves makes up over 25% of sales
- Textiles including rugs, curtains, towels, and pillows account for about 20%
- Kitchenware is around 10% of sales
- Other product categories include lighting, decorative items, children‘s items and more
Home improvement materials like wallpaper do not align with IKEA‘s core business. The chart below visualizes the breakdown of IKEA‘s offerings by department:
Focusing on a select product range allows IKEA to optimize inventory management, sourcing, and pricing specifically for those items in high demand.
Why IKEA Doesn‘t Prioritize Wallpaper
Given the data on IKEA‘s sales mix, wallpaper simply isn‘t a priority product category for driving profits. Reasons why wallpaper does not fit with IKEA‘s model:
- Minimal inventory needs: Wallpaper requires carrying many designs, colors, and patterns to appeal to varied tastes rather than core basics. This does not suit IKEA‘s inventory approach.
- Lower profit margins: Home improvement retailers can earn higher margins on wallpaper than value-focused IKEA. Wallpaper is price competitive.
- Limited crossover appeal: IKEA‘s target demographic differs from specialty wallpaper shops. Younger first-time furniture buyers may not be wallpaper purchasers.
- Product matching issues: IKEA designs have a distinct style that may not suit all wallpaper aesthetics depending on a customer‘s home.
Where You Can Buy Wallpaper in 2024
For shoppers specifically needing wallpaper, many home improvement, decor, and online outlets carry a wide selection of styles and prices. Top national retailers to consider include:
| Store | Number of Wallpaper Options | Price Range |
|---|---|---|
| Home Depot | Over 2,000 | $10 – $200 per roll |
| Walmart | Around 500 | $7 – $100 per roll |
| Wayfair | Over 7,000 | $8 – $150 per roll |
| Overstock | Around 1,000 | $13 – $70 per roll |
| Wallshoppe | 4,000+ patterns | $7 – $30 per roll |
Specialized local wallpaper shops may also have premium designer or custom-print offerings.
Tips for Using Wallpaper with IKEA Pieces
While you won‘t find wallpaper for sale in the familiar blue IKEA bags, you can certainly incorporate wallpaper from other retailers beautifully with IKEA furnishings in your home. Some smart tips:
- Choose IKEA storage furniture like bookcases and dressers to ground more ornate wallpaper prints
- Mix metals – try a gold wallpaper pattern with IKEA‘s popular POÄNG chair in black leather for contrast
- Use natural textures like rattan, bamboo, or jute rugs and accents to soften flashy florals
- Play with scale by pairing oversized graphic wallpaper with IKEA‘s narrow MICKE desk
The simplicity of IKEA designs can allow vibrant wallpaper to really stand out in your room.
So for your next wallpaper project, head to the home improvement experts for your paper needs, and IKEA for affordably priced furnishings to perfectly coordinate.
