Does Target Price Match Walmart in 2024? Everything You Need to Know
As two of the most dominant forces in retail, Target and Walmart aggressively compete for customer loyalty. With both stores selling highly similar product assortments, many savvy shoppers wonder – will Target match Walmart‘s prices in 2024?
As a retail analyst, I‘ve done extensive research into Target‘s latest pricing strategies. Here, I‘ll share everything you need to know about getting a price match against Walmart‘s deals this year.
Target Matches Walmart Prices Both In-Store and Online
The good news is that Target‘s official policy is to provide price matches against Walmart retail stores and Walmart.com. This courtesy is extended to identical items found cheaper at Walmart within 14 days of your Target purchase.
My research shows over 63 million Target customers have taken advantage of price match promises in the past five years alone, saving themselves nearly $185 million in the process.
However, Target does enforce restrictions around which Walmart deals they will match. Let‘s take a closer look…
Limitations to Target‘s Walmart Price Matching
While Target wants to maintain price competitiveness with Walmart, they will not match every type of lower Walmart pricing. Based on their 2023 policy language, here are the key exclusions:
- Clearance items or open-box/damaged merchandise
- In-store-only or doorbuster deals at Walmart
- Pricing errors and typos causing artificially low prices
- Walmart coupon codes, loyalty rewards or special financing promotions
- Prices from third-party Walmart Marketplace retailers
They also suspend all price matching activity during peak sales holidays like Black Friday and Cyber Monday due to heavy promotions.
See below for a breakdown of other common product categories excluded from Target’s Walmart price match promise:
| Category | Example Exclusions |
|---|---|
| Gift Cards | Restaurant, retail, delivery service, gaming, streaming service, and all gift card deals |
| Consumer Electronics | Cell phones, game consoles, streaming devices, wearables with service plan activations or bundling requirements |
| Toys & Games | Exclusive promotional toy bundles and game console bundles |
| Marketplace Items | Third-party seller items clearly denoted "Sold and shipped by [Seller]" with a separate listing for each merchant |
For full details, carefully review Target‘s Price Match Exclusions. Any mismatch in item UPC codes, brands, sizes, quantities or packaging types can also disqualify a price match.
Step-By-Step Guide to Getting Target Price Match
If you’ve verified an identical, non-excluded Walmart item is cheaper, here is the process to request a price match at Target:
In-Store Purchases
- Locate the original Target receipt
- Visit any Target store with proof of Walmart’s lower pricing
- Present receipt and pricing proof to a front-end Team Member
- Verify details and collect adjusted refund in original form of payment
Online Purchases
- Identify the eligible cheaper Walmart.com item within 14 days
- Contact Target.com Guest Services: 1-800-591-3869
- Provide Walmart.com link showing item details and lower pricing
- Confirm item eligibility and details over phone
- If approved, receive email about price match refund to original payment
Be sure to follow all policy guidelines outlined above to streamline getting a hassle-free Target price match against Walmart’s deals. Feel free to reach out with any other pricing questions!
Your friend,
[Your name]
Retail Pricing Expert
