Does Target Sell The Ordinary in 2024? (Do This Instead…)

With over 1,900 retail locations across the U.S., Target is many shoppers‘ go-to destination for affordable skincare. But does the mass merchandise giant offer products from buzzy brand The Ordinary? Let’s take a closer look.

An Overview of The Ordinary’s Clinical Formulas

Founded in 2016 by parent company Deciem, The Ordinary takes a “clinical” approach to prestige skincare. This means powerful active ingredients like retinoids, vitamins and acids at concentrated levels to target skin concerns. By excluding costly packaging and marketing, The Ordinary can offer these clinical-grade formulas for just $5 to $15.

Some of their hero ingredients and bestselling products include:

• Niacinamide 10% + Zinc 1% – Addresses enlarged pores and improves texture
• AHA 30% + BHA 2% Peeling Solution – A 10-minute facial to reveal radiant skin
• Caffeine Solution 5% + EGCG – Reduces appearance of dark circles and puffiness
• 100% Organic Cold-Pressed Rose Hip Seed Oil – Hydrates and nourishes for a youthful glow

The Ordinary’s direct, no-fuss approach to treating skin and budget-friendly pricing has earned the brand a devoted following among skincare enthusiasts.

Target’s Own and National Skincare Brands

While The Ordinary’s clinical formulas aren’t sold at Target, the retailer stocks over 100 skincare brands meeting a range of needs for all skin types.

Popular national brands include:

• CeraVe – Gentle cleansers and moisturizers packed with ceramides to reinforce the skin barrier. The PM Facial Moisturizing Lotion is a bestseller for nighttime hydration.
• La Roche-Posay – This dermatologist-developed, sensitive skin expert brand is now more accessible at Target locations and Target.com. Shop antioxidant serums, SPF moisturizers and acne spot treatments.
• First Aid Beauty – Cleansers, serums, moisturizers and masks infused with nourishing ingredients like colloidal oatmeal, aloe, antioxidants and actives like retinol and lactic acid.
• Pacifica – Vegan skincare featuring superfood extracts like kale, coconut water and omega-3 rich algae to hydrate, brighten and smooth.

Target-owned brands include:

• Up & Up – Straightforward skincare basics comparable to drugstore staples but at lower price points. Shop micellar waters, sheet masks, beauty tools and SPF products.
• Sonia Kashuk – This makeup artist developed this line exclusively for Target spanning skincare prep, makeup application essentials and color cosmetics. The Radiant Boosting Solution Serum quickly absorbs to make skin look rested and glowing.

How Target Skincare Compares to The Ordinary

The Ordinary takes a streamlined, clinical approach to skincare with potent doses of active ingredients. While Target doesn’t offer The Ordinary specifically, the retailer competes well on price while offering quality skincare options.

Additionally, the ingredients featured across Target‘s assortment effectively target The Ordinary’s hero ingredients:

• Retinoids – Anti-aging vitamin A compounds help with fine lines and uneven tone. Up & Up Firming Eye Cream has retinyl palmitate.
• Alpha hydroxy acids – Glycolic and lactic acids promote exfoliation and brightness. Sonia Kashuk Resurfacing Peel Pads have lactic, glycolic, citric and salicylic acids.
• Niacinamide – For pore refinement and barrier support. La Roche-Posay Double Repair Face Moisturizer contains niacinamide.
• Cold-pressed oils – Intensely nourishing and hydrating. Up & Up Jojoba Oil is 100% pure.

Where You Can Buy The Ordinary

As a one-stop shop for quality and value across categories, it would be convenient if Target offered The Ordinary. But currently Deciem only authorizes select specialty beauty retailers to carry the line. Stores where you can purchase The Ordinary include:

• Sephora – Over 50 Ordinary products available online and smaller selections in most retail locations. Frequently offered in gift sets and with discounts for Beauty Insider members.
• Ulta – Carries 20+ top items from The Ordinary both online and in stores. Diamond and Platinum members get free shipping.
• Amazon – Prime members can access速 fast, free shipping on bestselling Ordinary serums, oils, peeling solutions and more.
• Walmart – Just six hero formulas offered on Walmart.com so far with free next-day delivery on orders over $35.

Solid Skincare Options for All Shoppers

While The Ordinary’s clinical, no-fuss skincare approach has disrupted the industry, Target offers an expansive selection of quality, affordable skincare from proven drugstore and dermatologist-approved brands. And for fans keen on trying The Ordinary’s precise formulations, you can find top products at nearby Sephora, Ulta and online via Amazon and Walmart.

So in summary – no, Target does not currently offer The Ordinary but it competes well on price while covering all the skincare basics shoppers need with both national brands and owned labels.