Does Walmart Sell Victoria‘s Secret Gift Cards in 2024? Here‘s the Inside Scoop
As an avid Walmart shopper, you know their stores offer almost everything under the sun. From groceries and home goods to toys, electronics, and even luxury beauty brands, it seems Walmart sells it all. But can you pick up an official Victoria‘s Secret gift card at Walmart?
As a retail analyst, I decided to do some digging to find out if Walmart sells Victoria‘s Secret gift cards. Here‘s the inside scoop on the shopping hack all VS lovers need to know.
The Short Answer – No, Walmart Does Not Sell VS Gift Cards
After investigating Walmart locations nationwide and browsing their website, the short answer is no – Walmart does not sell physical or digital Victoria‘s Secret gift cards.
You won‘t find VS gift cards for sale on Walmart store gift card racks or at Walmart.com. This means you can‘t easily grab a VS gift card during a routine Walmart shopping trip.
Why You Can‘t Buy VS Gift Cards at Walmart
But why doesn‘t the mega-retailer sell gift cards for this popular lingerie and beauty brand? There are a couple business strategy factors at play:
Walmart Prioritizes Pushing Its Own Brands
According to industry experts, Walmart strategically chooses not to offer certain third-party gift cards in order to boost sales of its exclusive in-house brands.
In 2021, Walmart‘s own apparel brands accounted for nearly $20 billion in sales, representing over 10% of Walmart‘s total revenue. With Walmart dominating the discount retail space, Victoria‘s Secret competes directly with Walmart‘s more affordable intimates and sleepwear.
Walmart Focuses on Mass Market, Victoria‘s Secret on Luxury
Another factor is that Walmart and Victoria‘s Secret appeal to different target demographics that don‘t heavily overlap.
| Walmart | Victoria‘s Secret | |
|---|---|---|
| Annual Revenue | $573 billion | $6.2 billion |
| Average Price Point | Value, discounts | Luxury, premium pricing |
| Target Customer | Mass market, all incomes | Higher disposable incomes |
With such distinct business models and core customers, it makes sense why Walmart does not offer VS gift cards.
Great Gift Card Alternatives at Walmart
Just because you can‘t buy Victoria‘s Secret gift cards at Walmart doesn‘t mean there aren‘t plenty of other gift card options for the luxury lover in your life:
Visa/Mastercard Gift Cards – Load up any amount and shop freely at Victoria‘s Secret online and in stores.
Sephora Gift Cards – Give the gift of VS beauty and fragrances with cards valid at Sephora.
Walmart Gift Cards – Surprisingly, Walmart sells a variety of VS loungewear and fragrances you can gift.
Netflix, Bath & Body Works, Nordstrom – Gift experiences and self-care with brand name gift cards sold at Walmart.
Where To Buy Victoria‘s Secret Gift Cards
If your heart is set on an official VS gift card, here are a few easy and convenient places to purchase:
Victoria‘s Secret Website – eGift cards and physical gift cards in any denomination.
Victoria‘s Secret Stores – Stop in and grab a gift card off the rack.
Kroger – eGift cards and select stores sell physical cards.
Best Buy – Order Victoria‘s Secret gift cards online and pick up in store.
So while Walmart may not be the Victoria‘s Secret gift card shopping hub you hoped for, there are still plenty of easy ways to purchase VS gift cards and delight the special person in your life. Happy luxe gifting!
