How to Maximize Sephora Points in 2024

As a Sephora enthusiast, I‘m always looking for ways to earn more of those coveted Beauty Insider points. With the Sephora rewards program getting an update in 2024, here is the latest on how to maximize your earnings and redeem those hard-won points effectively.

Signing Up is Step 1

To start racking up points, be sure you have a free Beauty Insider account. Once signed up, you’ll get an initial 50 welcome points. Completing your beauty profile nets another 50 points as well.

Purchases: The Core Way to Gain Points

The primary route for earning Beauty Insider points is by making purchases:

  • 1 point per dollar spent for Insider members
  • 1.5 points per dollar spent for VIB members
  • 2 points per dollar spent for Rouge members

For example: If you spend $100 as an Insider, you‘ll earn 100 points. As a VIB, you‘d earn 150 points instead.

Strategize Bonus Point Periods

Sephora runs regular bonus point promotions across certain brands, categories, and seasonal events. Strategically shopping during these promos allows you to drastically increase your point earnings from purchases.

I recommend checking the Sephora app often and planning purchases around upcoming bonuses that apply to your favorite products. Waiting could mean doubling or tripling the regular amount of points you‘d receive!

Reviews = Points Too!

Writing product reviews is an easy way to score extra points:

  • 5 points per written product rating & review

Reviews can be submitted on Sephora’s website or mobile app. I suggest jotting down thoughts as you test out products specifically to make reviewing quick and rewarding.

Redeem Points Starting at 100

Once you hit 100 points, you can start cashing them in. Points can be redeemed online or in stores for money off purchases.

  • 100 points = $3
  • 250 points = $10
  • 500 points = $20
  • 750 points = $30
  • 1000 points = $40
  • 2000 points = $80

And so on in increments of 2000 points for every additional $80 off.

The more points you save up before redeeming, the greater the return on your beauty purchases!

I‘d be happy to offer more specific tips in the comments below. Let me know if you have any other questions on maximizing Sephora perks.

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