31 Hot Selling Products To Boost Your December Sales

The holiday season brings festive cheer along with prime opportunities to boost your ecommerce sales. From personalized gifts to seasonal bestsellers, December is the month to capitalize on consumers’ spending spirit and shoppers‘ desire to purchase thoughtful gifts for their loved ones.

To help you make the most of this crucial sales period, here are 31 of the hottest selling products for December success:

1. Custom Ornaments

Personalized ornaments allow customers to commemorate special memories on the Christmas tree year after year. Consider offering customization options like engraving names, dates, photos, and even inside jokes. Sparkly finishes and whimsical shapes add to their appeal.

According to Deloitte’s 2022 holiday retail survey, 46% of consumers plan to buy personalized gifts this year. Take advantage of this interest by offering a wide selection of custom and customizable products.

2. Plush Throws and Blankets

Few things say cozy like plush throws and blankets, especially furry and wintery designs and textures. Lean into hygge and the Danish coziness trend by sourcing high-quality textiles in rich hues like emerald green and burgundy.

The NPD Group reports U.S. sales of bedding and blankets rising over 18% from 2020-2021. Blankets and throws also ranked in the top 5 most purchased home item categories last winter.

3. Scented Candles

Capture the smells of the season with pine, cinnamon orange, and cranberry scented candles. Use minimalist branding and luxe glass vessels for wider appeal. Bundle sets of 2-3 candles to increase average order value.

Market research shows 85% of candle buyers are likely to purchase them as gifts. Consider calling out gifting suitability in listings and offering special holiday gift sets.

4. Ugly Christmas Sweaters

Ugly Christmas sweaters lend themselves effortlessly to humor which makes them extra fun and popular for holiday parties and gatherings. Go beyond Santa and snowmen motifs to keep up with trends. Consider pop culture, TV shows, and nostalgic references.

Apparel is poised to be 2022’s fastest-growing holiday purchase category with clothing projected to see a massive 105% surge in online sales. Capture demand with lighthearted and trend-forward ugly sweater offerings.

5. Hot Chocolate Kits

Indulge customers’ sweet tooth and longing for cozy nights in with hot chocolate gift sets. Provide the essentials like artisanal cocoa mixes, marshmallows, toppings, and festive mugs all packaged neatly in one impressive bundle.

Surprise and delight shoppers by expanding the gifting experience beyond a single product with special gift sets and bundles. Multi-piece kits average higher dollar order values.

6. Relaxation & Self-care Sets

‘Tis the season for rest and relaxation with the holidays’ slower pace. Pamper your customers with bath bombs, scented lotions, slippers, cozy socks, calming teas, candles weighted blankets, massage rollers, and facial masks.

Self-care themed gift giving increased by over 70% from 2020 to 2021 according to Etsy data. This year shows no signs of slowing with 63% of consumers reporting wellness gifts at the top of their holiday wish lists.

7. Coffee Table Books

Coffee table books make great gifts, especially visually stunning photography and design books. Themes around nature, architecture, art, travel locations, and even “books so bad they‘re good” ironic titles are most giftable.

Beautiful coffee table books let your gifts make a visual impact long after the holidays are over. Source visually captivating titles across verticals like food, fashion, photography, architecture and nature.

8. Adult Coloring Books

Despite the digital era, adult coloring books are still popular for their meditative benefits. Curate books around seasonal motifs like winter villages and scenes, magical forests, and whimsical holiday themes.

Consumer research reveals almost half of adults find coloring relaxing and over a third use it to de-stress and unwind. Promote the creative therapy benefits of holiday-themed titles.

9. Digital Downloads for DIY Crafts

Offer digital templates, guides and patterns for DIY holiday craft projects. Appeal to those looking for customizable projects they can work on from home. Consider wreaths, ornaments, centerpieces, wall signs, snow globes, and more.

Etsy’s 2022 trends report showsdownloads for printable templates, clip art, party supplies and fonts increased by over 250% year over year. DIY crafting remains popular for more personalization and customization.

10. Interactive Toys & Educational Games

Entertain kids while stimulating their imagination and learning too. Great options include magic sets, microscopes, coding games, robot toys, Magna-tiles magnetic building blocks and art kits packed with creative hands-on projects.

Childrens’ toys are slated to be the 3rd highest area of spend this holiday season with shoppers ready to splurge on kids again post-pandemic. Emphasize developmental benefits alongside holiday fun.

11. Family Board Games

Bring families together over holiday break with entertaining board and card games that provide hours of fun. Stick to classics like Monopoly, Scrabble and Jenga but also trendy new games like Exploding Kittens, Throw Throw Burrito and 5 Second Rule.

Over 50% of millennials recently surveyed say board games help them bond more with family. Promote togetherness and nostalgia by featuring multi-generational and multi-player titles families can enjoy.

12. Experiential Gifts

Offer on-trend experiential gifts like virtual reality experiences, drone flying lessons, painting tutorial classes, wine or craft beer tastings and book club subscriptions. Experience days appeal to those seeking meaningful gifts that money can’t buy.

Research shows roughly 75% of millennials and Gen Zers prefer to spend money on experiences rather than material goods. Gift subscriptions and online lesson bundles cater perfectly to these shifting priorities.

13. Cozy Knits

Chunky knit sweaters, pullovers and cardigans are quintessential mainstays for fall and winter fashions. Work plush yarns in neutral hues with playful pops of color into timeless silhouettes for easy layering.

Apparel spending this holiday season is projected to rise an astonishing 75-80% with cozy items and loungewear continuing to drive interest. Knits promise versatile cost per wear from lodge trips to holiday hosting.

14. Skincare & Beauty Sets

Provide head-to-toe beauty solutions by bundling skincare, cosmetics, hair care and body care into curated gift sets. Take the guesswork out of shopping with products tailored to concerns like anti-aging, hydration and acne-control.

McKinsey research reveals the beauty industry’s sharpest sales recovery emerging from COVID closures with expected growth around 5-10% annually through 2025. Prep to capture rising demand for pampering sets.

15. Satin Pajamas

Luxurious satin PJs have risen in popularity thanks to social media influencers and celebrities sporting the silky nightwear. Look for on-trend prints along with classic black and jewel tone shades.

Social media fueled interest in boudoir and bridal-inspired silk pajama sets. Allows customers to gift a little grown up luxury in a category typically dominated by cutesy prints and flannel sets.

16. Slippers & House Shoes

Get good footing on gift purchases with cozy slippers and fuzzy house shoes in festive plaids, sweater knits, and faux fur trims. Add convenience with slide styles and even bottoms covered in foam-cushioned memory foam.

Slippers ranked among the top 5 most purchased clothing items throughout winter 2021 showing their year-round appeal and exceptional gifting suitability according to NPD’s consumer tracking data.

17. Statement Earrings

Inject personality into giftees’ jewelry boxes with vibrant, attention-grabbing earrings. Play with whimsical shapes, abstract plastics, sculptural metallic silhouettes, natural stones, chunky acrylics and lightweight hoops.

Experiential luxury gifts like jewelry allow loved ones to enjoy beautiful heirloom pieces for years to come. Bold earrings promise personality and empowerment every time they’re worn.

18. Tracksuit Sets

Elevate loungewear with matching sets like soft velour tracksuits and coordinating joggers with sweatshirts or zip-up jackets. Opt for pops of color to enliven neutrals with millennial pink, sage green and sky blue shades.

Adobe Analytics reports activewear and athleisure sales up an astounding 200% over pre-pandemic levels. Extended time at home pushed demand for versatile styling between workouts and leisure.

19. Creative Advent Calendars

Childhood nostalgia makes advent calendars universally beloved. Fill each date’s slot or pouch with small treats, toys, beauty samples, jewelry and other creative gifts. Sleek or playfully designed calendars boost enjoyment.

Advent calendars steeped in nostalgia allow gifters chances for daily surprise and delight.Fill slots with items like cozy socks, lip balms, earrings, or even lottery tickets.

20. Coffee Table Tray Sets

Help customers pull together polished yet inviting living room decor with curated tray sets for coffee tables. Include ceramic vessels for candles and greenery, small decorative sculptures, leather catch-alls, and glassware.

Home goods spending rose over 15% in 2021 alone making home decor gifts a safe bet. Complete the look gifting recipients covet with styled vignettes mixing metals, wood, ceramics and greenery.

21. Digital Magazine & Book Subscriptions

Knowledge lovers will delight in magazine issues and new book releases delivered digitally to their devices month after month. Top categories include design, food, health, business, home improvement and self-care topics.

Digital subscriptions rose dramatically in popularity during peak pandemic restrictions. They continue gaining traction as sustainable gifts that entertain and inspire 365 days a year.

22. Weighted Blankets

Increasingly popular weighted blankets have a calming, sleep-inducing effect. Construct with breathable natural materials like organic cotton and fill with glass beads or non-toxic poly pellets. Maintain 15-25 lbs for optimal coziness.

Warm and weighted blankets stimulate the production of serotonin and melatonin promoting better sleep and overall wellness. Market pain-relieving benefits for aches, pains and stress relief.

23. Shiatsu Foot Massagers

Pamper gift recipients with at-home foot massagers equipped with rotating pressure nodes that mimic the kneading and rubbing of Shiatsu massage techniques. Encourage regular self-care rituals through thoughtful gifting.

Across most generations, consumers report higher stress levels post-pandemic according to PEW research data. Foot massage gifts offer drug-free comforting therapy at home.

24. Accent Lighting

Set the winter mood with string lights, lanterns, candles and branches to brighten up home decor while protecting hygge ambiance. Add convenience with smart bulbs, dimmers and USB ports built into lamps and fixtures.

Lighting ranked among the top 3 planned home improvement projects for 2022 in Houzz’s annual remodeling report. Enable easy refreshes gifting decorative lighting solutions suitable for all interior styles.

25. Travel Gear & Accessories

Jetsetters will takeoff with travel pillows, luggage tags, organizers, garment bags, toiletry cases, jewelry rolls, packing cubes, dopp kits and stylish weekender bags. Monogramming adds a bespoke touch.

Holiday travel bookings are poised to match or even surpass pre-pandemic levels according to travel industry analysis making travel gear timely. Help frequent flyers travel in organized style.

26. Wine Fridges & Barware

Elevate home happy hours with sleek built-in or freestanding wine fridges designed to chill bottles at optimal temperatures. Accompany with modern barware like spirit decanters, mixer sets and shining glassware.

High end barware including wine fridges increased sales by over 30% throughout 2021 as restrictions lifted and consumers longed to entertain again. Enable effortless hosting gifting cocktail and wine essentials.

27. Fitness Trackers & Smartwatches

Tech meets health with beautifully designed wearable devices that measure heart rate, steps, sleep and more. Splurge-worthy models feature ECG capabilities, voice assistance integration and various sport-specific tracking modes.

Demand for smartwatches continues gaining momentum with unit sales projections expected to exceed $96 million globally by 2028 according to Grand View Research. Track health metrics and receive notifications without pulling out phones.

28. Air Fryers & Mini Ovens

Take the guesswork out of cooking times, temps and instructions with convenient countertop ovens designed perfectly for everything from roasting and broiling to air frying and dehydrating.

Small kitchen electrics like air fryers, pressure cookers and sous vide sticks grew in popularity by 30-40% during COVID-induced home cooking sprees. Simplify meal prep gifting multi-use appliances.

29. Coffee & Espresso Makers

Coffee connoisseurs will perk up over the latest innovations in home brewing like compact espresso makers, pour-over drippers and single-cup presses. Bundle alongside bags of gourmet beans for full morning upgrades.

As daily coffee drinkers migrated from shops to home brewing amidst lockdowns, demand surged for high-end equipment capable of rivaling barista drinks. Delight recipients with professional grade kit.

30. Luxury Robes & Loungewear

Indulge in leisure with the softest cashmere, cotton modal and bamboo textiles cut into flowing robes, wrap dresses and lounge sets she can relax elegantly in for seasons to come.

McKinsey research reveals that nearly 75% of apparel category growth in 2021 stemmed from elevated loungewear and casualwear as work from home wear permeated our collective wardrobes.

31. Vanity Mirrors

Flatter gift recipients by ensuring flawless makeup applications and hairstyling with LED-ringed vanity mirrors that provide optimal lighting adjustments. Some designs even allow for custom magnification on one side.

Lighted makeup mirrors ranked among the most wished for gifts last holiday season. They promise years of enhancing beauty routines through thoughtful and functional gifting.

As the holidays draw customers with celebratory cheer and gift purchasing, capture your share of sales by focusing on giftable products primed for December demand. Leverage holiday hooks and limited edition offerings to boost product appeal too.

Optimize Listings for the Holidays

Ensuring your product copy and listings shout “perfect for holiday gifting” can go a long way towards guiding purchasers your way.

Spotlight gifting suitability prominently in titles, bullets and descriptions
Layer in seasonal keywords like gift, Christmas, holidays and more
Show gift readiness with lifestyle imagery depicting packaged products tied up in bows under trees

Run Special Promotions and Sales

Marking down prices and running promo codes taps into the discount-driven mindset many shoppers adopt.

Offer sitewide sales like 20% off purchases over $100 or $50 off when spending $250 or more
Send limited promo codes to email subscriber lists rewarding loyalty
Allow seasonal savings to inspire impulse purchasing above planned budgets

Develop Gift Guides and Holiday Landing Pages

Creating centralized hubs that aggregate your holiday offerings by recipient, price point or personality makes shopping seamless.

Showcase picks for him, for her, for kids, for pets and everyone on shoppers’ lists
Categorize by under $25, under $50 and over $100 options
Share guides prominently across channels through social media, email and paid advertising

Prep your ecommerce store for cheerful December success by previewing upcoming trends, optimizing listings for the holidays and incentivizing purchase behavior through promotions and sales. With the right strategies, your products are sure to end up carefully wrapped and thoughtfully gifted under countless trees. Happy selling season!