In this guide, you learn how to start a beauty blog and make money.
According to the beauty industry statistics, it is worth over $500 billion and growing faster than ever, with an estimated market price of more than $800 billion by 2023 globally.
And this has drastically increased the rate of beauty blogs online today, with many beauty and skincare enthusiasts sharing various beauty tips that can help people in their everyday lives.
There are many factors to consider before starting a beauty blog. By the end of this post, you must have understood the requirements to start a beauty blog of your own and make it profitable for yourself.
Step 1. Find Your Niche
Beauty is a broad topic on its own, and before you start your blog, it's important to understand that it's impossible to write effectively about all beauty topics.
In order to build a successful blog with good, honest subscribers, you need to niche it down to sub-topics you have the highest level of knowledge on.
For instance, instead of writing on any beauty topics, you can focus or centre your blog content in sub-categories like: skincare, makeup, cosmetics or beauty products.
For example, if you are a skincare professional, you can choose to write more on skincare tips and hacks and review skin products via your blog.
This way your readers gets a clear picture of what your blog is about.
Choosing a niche for your blog
To be a successful blogger, choose an area you like the most that you can find success, happiness and recognition over time rather than blogging about any beauty topic.
By choosing a niche that interests you and has your own opinion, you can separate your personal blog from the competition.
On the other hand, skincare is generally a good place to start. This usually focuses on sharing your skincare tips or your current favourite skin products.
In addition, you can set up your blog as a basic product review to ensure a high level of compliance by getting information about the products you have tested and how they work.
The preview works because nobody wants to spend money on something they are not sure if it going to work for them. Therefore, your subscribers are keen to read about your experiences with such a product before buying.
Step 2. Pick A Good Domain Name
Your domain name is the name of your website or blog. Your domain name is your unique address on the internet that direct people to your blog.
Users who know your domain / URL can enter it in the address bar of their browser.
The most popular domain extensions are the “.com” type. Other extensions you can try out are “.net” or “.co” or “.info”.
Recommended Search Tool
General rule of thumb for your domain
- It must be memorable
- Easy to pronounce
- Short and catchy
Here is a list of excellent blog name generators to find good domain ideas
If you can’t find the domain name you like, Bluehost will let you choose a free domain later. That will give you time to do some research and thinking.
Step 3. Choose A Blogging Platform
My personal advice as regards the right blogging platform to use.
I highly recommend you use a self-hosted platform for your beauty or skincare blog.
And this is because self-hosted platform (like WordPress.org) allows you to run your blog using your own domain. Aside from that, you’re fully in charge of your blog and its contents.
You can customize, add several features, edit, and design your blog to taste to fully represent your brand or business and make more money.
But with free platforms like Wordpress.com, Blogger.com or Wix.com, you don't have such freedom. The most painful part is that your blog site and content can be wiped off without prior notice anytime if you mistakenly go against their rules.
To create a WordPress.org blog, you need to decide on two important things: a domain name and a web hosting provider.
And If you are a new blogger, you should try to host your blog with Bluehost – a company that powers over 2 million websites worldwide.
Here is a detailed article on how to setup a WordPress blog in 3 easy steps.
Step 4. Host Your Beauty Blog Online
One sure way to frustration with your blog is picking the wrong web hosting service.
This is one top major mistake common to fresh bloggers when just starting out.
You don't want to choose any web hosting you just found online via Google search.
This is why you should be very careful and make some findings and diligent research before picking a web host company.
Things to take note when choosing a web hosting company
A good web hosting service provider ensures
- Site safety
- Unwavering website speed
- Great customer service (24/7)
This is why I diligently recommend you try out Bluehost to host your Wordpress Blog.
When it comes to hosting Wordpress sites. Bluehost is top-notch. Since 2005 till date, Bluehost currently hosts over 2 million websites online and no issue.
We keep on recommending Bluehost because they guarantee the best for your money, very affordable and their customer service is second to none.
- With Bluehost, you get your domain name for free.
- You don't have to pay for SSL (website security).
- You are guaranteed great website speed.
- You get 24/7 customer service help either via phone or webchat.
- 60-day money-back guarantee if you are unsatisfied for any reason.
- We have been using them for years now to host all of our websites.
Affiliate Disclosure: We get small commission when you purchase through our link but at no single extra cost to what you are paying.
- How to get up to 66% OFF your hosting expenses with Bluehost.
- How to get a 3-year web hosting plan under $99 with Bluehost.
- The 3 Easy Steps to Setup Your Blog with Bluehost.
Step 5. Customize Your Beauty Blog
After you have successfully hosted your blog. You will need to get few things done before your blog comes to live.
You need to:
- Install Wordpress on Your Blog
- Find and Install a Good Wordpress Theme
- Set Up Your Site Permalink
- Create Your Blog Menu & Categories
Install Wordpress on Your Blog
The quickest way to do this is to chat your web hosting provider up.
Alternatively, if you want to do this yourself, just login into the Cpanel dashboard with your Cpanel username and password of your hosting provider to do this.
Install a Good Wordpress Theme
The first thing first, your blog needs a structure (both design and layout). You want to create a platform that is both eye-catching and easy to navigate.
In the long run, you want your visitors to easily find information on your site easily.
After Wordpress has been installed on your blog, you will need to customize your blog with a good Wordpress theme of your choice.
But take note that whatsoever theme you chose, make sure it is SEO friendly.
SEO friendly Wordpress themes have the essential features that ensure your blog looks great both on mobile and desktop and can be easily navigated by your readers and the search engines.
Click here to check the best Wordpress theme from Template monster website.
You can also check the ThemeForest website to download clean beauty Wordpress Themes
After choosing your prefered Wordpress theme, you need to install it on your blog.
To install the Wordpress theme, login into your Wordpress admin dashboard, go to Appearance > Themes. Install and activate the theme.
You can change the content, images, colours, and more to make sure your website displays your branding from the customize section of your blog.
Set Up Your Site Permalink
Permalinks are the full URL that users and search engines see when navigating your website. You can think of it as you would for your physical address.
And to set this up, login into your wordpress admin dashboard.
Then go to Settings > Permalinks and set accordingly. I recommend you select Post name from the list of options. And save your changes.
Create Your Menu And Categories
To create a page, from your WP dashboard, goto Pages > Add New
To create a menu for your blog, goto Appearance > Menus
Let's explore some essential pages;
About: This is a traditional blog page about you or your business. On this page, new blog readers get to know you, and the essence of your blog.
Contact: This page allows visitors to your blog to contact you at any time. It can be a simple page with your email address and social media profile links, or a simple contact form that visitors can use to reach out to you.
Categories: Depending on your niche and topic, here you create categories for your blog content grouping for easy navigation for your visitors.
Step 6. Content Creation
By now, you must have secured a domain name and hosted your blog. Also, you must have customized your blog with SEO friendly theme, and set up the essential pages as well.
Then we proceed to the next important step which is content creation.
In the blogging world, any useful information either in the form of words, images, graphics, audios, videos, etc… which can be consumed by your readers is called “content”.
What your blog content should deliver
As a new blog owner, it is very easy to get overwhelmed in the process of trying to get your blog designed to taste but always remember what makes a quality blog is a quality content not the design and the technicalities.
Want to create a high quality content? It's not difficult to write one.
Here below are three top factors to producing great content of any type:
- Clear Point: State your main idea and explain the key points.
- Give Example: Try to share a relatable example of the points covered.
- Execution: And illustrate a very simple process to execute the concept.
The below resources will help you more in writing awesome contents.
- How to Write an Awesome Blog Post in 5 Steps
- 4 Essential Elements to Writing a Great Blog Post
- How to Create Amazing Articles Even If You Suck at Writing
Don't forget: Your goal is to get your readers to always come back for more by giving them valuable content through your blog over and over again. A well designed blog without valuable content will ultimately fail…Don't forget that.
Step 7. Learn The Basics of SEO
SEO stands for Search Engine Optimization. And it involves taking some actions that gets your website and it content discovered via the search engines.
By creating content that is more easily found via search engines, you end up getting free website visitors to your content on daily basis.
SEO is very important in your blogging journey and this is why you shouldn't joke with it.
You can start with the basics for now by learning how to optimize web pages (including your site contents) for relevant search queries on Google to start getting free website traffic.
If you are taking your first steps in SEO. I won't overwhelm you with a lot of write up on SEO.
I have hand-picked the best resources to help you get it right fast.
- SEO Basics for Bloggers & Beginners
- SEO For Bloggers: The Definitive Beginner's Guide
- SEO Made Simple: A Step-by-Step Guide
The better you know how to optimize your blog content for SEO, the more your web pages get listed on the search engine results pages (SERP) and the more web visitors you get.
Step 8. Promote Your Beauty Blog
If you have the best content in the world on your blog and no ones reads it, then there is no point in having such great content in the first place.
The success of promoting your blog depends on your ability to engage your niche well with your content by utilizing several promotional platforms and tactics available.
Let's take a closer look at some ways to promote your blog and its content.
Share your blog with friends
Utilize every option available to get the word out by telling your folks and your friends on social media to know about your new blog and every time you publish new content.
Submit your blog to search engines
Submitting your blog site to search engines is very important for indexing and website crawling. The essence of this is to enable popular search engines like Google and Bing to discover your site and your contents once they are published.
- To submit your site URL to Google index, click here.
- To submit to your URL to Bing, visit the bing webmaster tool.
Guest Posting (Blogging)
Guest blogging is another excellent way to promote your blog.
It has to do with you writing a guest post on other websites that are related to your niche while you reference your blog site towards the end of the guest article.
You can do this with a simple google search to find out relevant blogs and websites around your niche and contact them for guest posting.
Want to know how perfectly do this, read this guest blogging guide by neil patel.
Submit your blog to bookmarking sites
This is another way to promote your blog by reaching out to potential viewers within your niche or topic of focus.
Popular bookmarking platforms like Reddit, Stumbleupon, Digg can help you drive a lot of potential readers to your content if done rightly.
What you can do here is to take advantage of these bookmarking sites every time you publish a new blog post on your blog site.
Start building your mailing list
When you notice that your blog is getting some traffic. It’s a good idea to start collecting the email addresses of readers who want to be notified when you publish new contents.
This is a better way to build authority with your readers in your niche and get them to trust your recommendations, even respond better to your promotional contents.
Advertising using paid media
You can gain good exposure and attention faster with this approach even before your website begins to get organic traffic. To name a few but common paid media types – Google AdWords, Facebook ads, Twitter and Pinterest ads.
Comment on other blogs
Commenting on other relevant blogs is another great approach to build relationships with other bloggers within your niche and this can easily make their readers become your readers too by getting them aware of your existence through your contribution.
Recommended readings on blog promotions:
- How to Promote Your Blog: 21 NEW Strategies
- Tried-and-True Ways to Promote Your Blog Posts
- The 7 Fundamental Strategies to Promote Your Blog
- How to Increase Blog Traffic (100+ Hands-on Tactics)
Take note: Definitely there are still more ways to reach out. So utilize every great promotional medium that comes your way and don't forget that your authority comes from helping your audience through your quality content.
Step 9. Monetize Your Beauty Blog
Monetization is a way by which you can turn your blog activity into earnings. At this stage, you must have been getting some decent amount of traffic on daily basis to your blog.
Here below are channels you can use to monetize your beauty blog. I suggest you choose the ones that best suit you and your audience as well.
Run Ads On Your Blog
You can opt for running third party ads that are specific to your blog.
Google Adsense is one of the most popular choices of ad networks out there that you can partner with to run ads that serve your audience regardless of your niche.
Other ad networks are Mediavine, Media.net, Taboola, … and so on.
Enrol In Beauty Affiliate Programs
Majority of top beauty or skincare company has an affiliate programs set-up around their businesses.
You can enrol as an Affiliate to promote their products on your blog or you write a review about their products and you get your commission on every valid sale you generated.
Trusted online platforms you can start with:
Take note that:
- Your affiliate sales will strongly rely on the number of visitors you drive to your blog.
- And you must have built your credibility to a certain level for your visitors to trust your product recommendation and buy.
Sell your products or services
Your blog can also be used as a venue for selling digital products like ebooks, video courses memberships and masterminds.
Another great idea to make money is to gather existing content on your own blog and offer it as a downloadable PDF to your readers at a fee.
What you can sell via your blog is numerous. So use this to your own advantage especially when your blog has gained some authority and popularity.
Do sponsored posts
Advertisers are still looking for ways to gain maximum exposure for their products or services. And they are willing to pay for placing an advert or sponsoring a post on your blog. So, this is a good way to earn some additional income for your blog.
If you are very smart, from the very start of your blog, start to build a mailing list of your readers through email subscriptions or use a chatbot.
The best way is to offer a freebie – called a lead magnet.
Your lead magnet can be a PDF a guide, a checklist or a blueprint in exchange for their email address while you nurture your list till you are ready to recommend products to them.
Note: Just as you can see, there are several ways to monetize a blog but don't let that be your only goal. You should keep in mind that blogging is more of creating useful content that will attract readers and make them come back for more.
How to start a beauty blog and make money Summary
I hope you enjoy the guide on how to start a beauty blog and make money.
Now you’ve learned how to create your own profitable beauty blog. You have learnt that you need a domain name, hosting space and you need to install Wordpress, customize your blog to have it fully set up.
Next, you will need to familiarize yourself with the WordPress dashboard and its settings. Get acquainted with valuable content creation, SEO, and promotion to become a successful beauty blogger.
I wish you all the best with your beauty blog. And if you need clarity on any step mentioned above or others, you can drop it in the comment section.