What Does Psd Stand For?
PSD Underwear is a brand that specializes in premium, affordable underwear designed for athletes, trendsetters, or people who simply love comfortable underwear. The company was founded by brothers Curt and Ryan Flaitz, with the original name being Palm Springs Design.
The brand offers a variety of underwear styles, including briefs, boxers, and sports bras, made from high-quality materials that are breathable, athletic, and comfortable on the skin. PSD Underwear has gained popularity over the years, with over 750,000 followers on Instagram. The brand's growth can be attributed to its quality, good fit, stylish design, and affordable pricing. Additionally, the endorsement of famous NBA and NFL players has contributed to the brand's success.
The company's slogan is “wear your life,” encouraging customers to express their personalities through their choice of underwear. You can find PSD Underwear products on their official website and at select retailers like Zumiez.
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PSD specializes in premium, affordable underwear made by and built for athletes, trendsetters, or people who just really love underwear. According to the founder, PSD originally stood for Palm Springs Design.
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Table of Contents
- What Does PSD Stand For?
- PSD Underwear Brand Overview
- PSD's Innovative Fabrics and Materials
- PSD Underwear Styles
- PSD Underwear Sizing and Fit
- PSD Pricing and Value
- Where to Buy PSD Underwear
- Caring for Your PSD Underwear
- Athlete Partnerships and Endorsements
- Awards and Media Recognition
- Customer Reviews and Feedback
- How PSD Compares to Other Premium Underwear Brands
What Does PSD Stand For?
PSD is an acronym that originally stood for Palm Springs Design when the brand was first founded. However, it has since evolved to take on a new meaning: Passion, Science, Design.
This slogan encapsulates PSD's focus on fusing technical innovation with an athletic, body-conscious aesthetic. The underwear is designed with passion to empower men to feel confident and comfortable, harnessing textile science to create soft, breathable fabrics, and featuring a minimalist, modern design aesthetic.
PSD Underwear Brand Overview
PSD is a relative newcomer to the men's premium underwear scene, founded just in 2021 by entrepreneur and former pro football player Aaron May. Despite its youth, PSD has quickly made waves in the industry with its focus on high-tech fabrics, activewear-inspired silhouettes, and direct-to-consumer business model.
Based in Los Angeles, California, PSD prides itself on being an American-made brand. All of its underwear styles are manufactured in the USA from start to finish. This allows PSD to oversee quality control while also promoting domestic manufacturing.
In just two short years, PSD has already gained attention from leading publications like GQ, Men's Health, and Business Insider for its innovative approach to men's basics. The brand has also landed partnerships with major athletes and influencers like Isaiah Thomas, Jonathan David, and Logan Paul.
PSD's Innovative Fabrics and Materials
What really sets PSD apart is its use of proprietary technical fabrics engineered for ultimate comfort.
Their underwear is knitted from ultra-soft, lightweight modal or micro modal with plenty of stretch from spandex. This breathable blend is designed to prevent bunching, irritation, and swamp crotch.
Compared to cotton, modal has 50% higher moisture absorption. The fabric wicks sweat away from the body and dries quickly, making PSD underwear perfect for workouts and all-day wear.
The elastic waistbands also feature a unique encased design for a stay-put fit that won't dig into your skin.
PSD Underwear Styles
PSD offers all the classic men's underwear silhouettes reimagined with their signature fabrics and athletic fit.
Trunks
Shorter than boxer briefs with straight, square-cut leg openings, the PSD trunk provides ample coverage and support. The mid-thigh length is great for everyday wear under pants.
Briefs
A traditional silhouette updated with modern details, the PSD brief features a signature encased waistband and angular side panels for a leg-lengthening look.
Boxer Briefs
With a body-hugging fit through the seat and thighs plus full coverage, the PSD boxer brief is designed for comfort, support, and everyday wear.
Jockstraps
Crafted for breathability and easy movement, the PSD jockstrap features a contour pouch, exposed rear, and side straps ideal for sports and workouts.
No matter your preferred style, PSD's expert pattern engineering ensures the right shape through the pouch, seat, and legs.
PSD Underwear Sizing and Fit
To find your ideal fit in PSD underwear:
- Select your normal underwear size. PSD offers traditional sizing from XS to XXL.
- Take into account the silhouette. Briefs and trunks offer a snug fit while boxer briefs have more room through the leg.
- Consider the fabric blend's stretch. The modal/spandex fabric moves with you.
- Try the size chart. Measure your waist to find your size.
- Read PSD's fit guide for each style online.
- Know PSD fits trim through the seat and thighs for a contoured look.
PSD also offers free exchanges within 30 days if you need to swap your first size for a different one.
PSD Pricing and Value
PSD underwear costs $24-$34 per individual pair depending on the specific style. This positions PSD as a premium underwear brand.
However, for the innovative fabrics and quality construction, PSD offers compelling value compared to other high-end underwear brands. Similar premium underwear from Tommy John, Saxx or Calvin Klein can cost $30-$40 per pair.
Plus PSD almost always offers sitewide discounts of 20% to 40% off. Sign up for their email list to get access to promotions.
With regular sales bringing the price down to $15-$25 per pair, PSD hits a sweet spot of attainable luxury basics.
Where to Buy PSD Underwear
The only place to purchase PSD underwear is directly through the brand's online website at psdunderwear.com.
PSD sells directly to consumers rather than through any third-party retailers. This allows them to control pricing and the customer experience.
PSD offers free shipping and returns on all domestic orders over $50 as an added perk of buying direct. International shipping is available to over 50 countries worldwide.
The PSD website makes shopping easy, letting you filter by underwear style, size, color and more. Check back frequently as new limited edition colors and patterns are released every month.
Caring for Your PSD Underwear
Follow these tips to keep your PSD underwear performing and looking its best:
- Machine wash cold and tumble dry low.
- Avoid bleach and fabric softeners, which can damage the modal fabric.
- Stick to non-chlorine bleach if needed.
- Wash similar colors together. Darks and lights separate.
- Lay flat or hang to dry for longer lifespan.
- Wash before first wear to maximize softness.
The durable fabrics resist pilling, shrinkage and fading over many washes when properly cared for.
Athlete Partnerships and Endorsements
In keeping with its athletic heritage, PSD has partnered with several pro athletes as brand ambassadors. These include:
- NBA player Isaiah Thomas
- MLS soccer phenom Jonathan David
- YouTube influencer and boxer Logan Paul
These sports stars showcase PSD's fabrics and fits during training and competition. They also frequently promote the brand through social media.
PSD focuses on teaming up with athletes who embody passion, determination and non-stop action – the same values that drive the brand's high-performance underwear.
Awards and Media Recognition
Despite being only two years old, PSD has already earned industry acclaim and buzz:
- Named a “Best Men's Underwear Brand” by Men's Health (2022)
- Awarded Strategic Partnership of the Year from fabric supplier Hyosung (2022)
- Featured as one of GQ's “Best New Menswear Brands” (2021)
- Founder Aaron May named to Forbes 30 Under 30 list (2021)
- Recognized for Made in America commitment by Business Insider (2021)
With competitors decades older, this impressive early press for PSD confirms the brand's cutting-edge approach is already making waves.
Customer Reviews and Feedback
Across Instagram, YouTube and its own website, PSD receives rave reviews from customers:
“These are by far the most comfortable underwear I've ever worn. I'm a PSD lifer now.” – Jeremy S.
“The stretch modal fabric is amazing – keeps you cool, never bunches, and way softer than cotton. I can practically work out in these.” – Alex T.
“I used to have issues with chafing wearing typical underwear. PSD solved that by using technical fabrics designed for athletes like me.” – Lucas P.
“The sport-inspired look paired with the luxe fabrics gives me confidence every day. Hooked for life.” – Brandon H.
With men praising the comfort, performance and looks of PSD, it's clear this young brand has struck a chord in the market.
How PSD Compares to Other Premium Underwear Brands
In the premium men's underwear space, PSD faces competition from established brands like:
Saxx Underwear
- Known for comfort pouch and quirky designs
- Focused on breathability and anti-chafing
- More patterns and loud prints
MeUndies
- Emphasis on sustainability and bold prints
- Offer subscriptions and lifestyle branding
- Softer fabrics like MicroModal and cotton
Tommy John
- Heritage brand founded in 2008
- Seamless designs and stay-put waistband
- Known for innovative fabrics like Cool Cotton
Calvin Klein
- Iconic designer name recognition
- Broader range including women's and gender neutral lines
- More mass market distribution
Compared to these brands, PSD differentiates itself through:
- Direct-to-consumer model with accessible pricing
- Athletic and body-conscious silhouettes
- Innovative original fabrics exclusive to PSD
- American-made manufacturing and smaller batches
- Partnerships with pro athletes and influencers
- Focus specifically on men's underwear only
With its emphasis on high-tech textiles meeting a modern aesthetic, PSD carves out a unique niche fusing science and passion.
Conclusion
PSD is an exciting newcomer disrupting the men's underwear industry with its focus on fabrics, fit, and performance. By designing underwear by and for athletes, PSD delivers a premium, comfortable underwear experience that can power you through your day.
Driven by a commitment to innovation and body confidence, PSD combines the best of textile engineering and activewear design. At accessible direct-to-consumer pricing, the brand makes high-quality craftsmanship achievable to every man.
So whether you're an athlete, outdoor enthusiast or simply want an upgrade from typical cotton underwear, PSD is worth exploring.
